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Show Results For
- All HBS Web
(1,300)
- People (8)
- News (339)
- Research (831)
- Events (3)
- Multimedia (6)
- Faculty Publications (722)
- 01 Mar 2007
- News
The Winning Season
IMAGINATION: Construction is expected to begin this spring on Ballpark Village, adjacent to Busch Stadium (right). In its first phase, the complex will include retail and entertainment venues, restaurants, condominiums, and office space.... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and services. Academics and View Details
Keywords: Sean Silverthorne
- June 2009
- Teaching Note
Online Restaurant Promotions
By: Benjamin Edelman
Teaching Note for [909034]. View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
(about Martin Luther King Jr.). Savvy From The Start U2's business savvy in the earliest days serves as a lesson for any MBA student. In an industry notorious for its focus on short-term hits and for taking control of an artist's work and... View Details
- 13 Nov 2020
- News
Expanding Summer Fellowships to Support Students
market. “Many summer internships were canceled,” explains Kristen Fitzpatrick (MBA 2003), managing director of HBS’s Career & Professional Development (CPD). “Graduating students who already had job offers saw their start dates delayed, and those interested in hard-hit... View Details
- Web
Oral Histories | Baker Library
serves as an independent consultant to corporations and non-profit organizations. She previously served as an Engagement Manager at McKinsey & Company, Inc., as Vice President Marketing/Planning and Research for CBS/Sony Music View Details
- Profile
Jonathan Evans
what drives and interests me, and about what careers will best offer the opportunity to make an impact. The career office provides structure with innumerable resources, from career coaches with expertise in all facets of a job search to View Details
- Profile
Kaki Ettinger
School experience shaped your goals & career path? HBS greatly deepened my understanding of markets, industries and the roles that different functional specialists play at the types of companies I was most interested in. My... View Details
- 28 May 2019
- News
What I Do: Gordon Medenica (MBA 1979)
photo by Ryan Donnell Last October, Gordon Medenica was in New York for an industry conference when the calls started coming in. As lead director of Mega Millions, the multi-state consortium he’s been overseeing since 2017, Medenica was... View Details
- July 2024
- Case
Wizards of the Coast and Magic: The Rebounding
By: Boris Groysberg and Tom Quinn
This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details
Keywords: Business Growth and Maturation; Change Management; Transformation; Cost vs Benefits; Business Cycles; Games, Gaming, and Gambling; Global Strategy; Growth and Development; Selection and Staffing; Collaborative Innovation and Invention; Innovation Leadership; Intellectual Property; Job Design and Levels; Knowledge Use and Leverage; Leading Change; Growth and Development Strategy; Growth Management; Management Succession; Risk Management; Brands and Branding; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Expansion; Mergers and Acquisitions; Product Development; Entertainment and Recreation Industry; United States; Washington (state, US); Seattle; Japan
Groysberg, Boris, and Tom Quinn. "Wizards of the Coast and Magic: The Rebounding." Harvard Business School Case 424-047, July 2024.
- 25 Aug 2022
- News
Ready for Departure
accelerate construction projects. And now, finally, travel plans are back on. Here, alumni from the field share insights into how the industry has readied itself for your arrival at the airport—and what to expect in the next era of travel... View Details
- 01 Jun 2020
- News
All Hands on Deck
start dates delayed, and those interested in hard-hit industries like hospitality and entertainment had to broaden their searches,” explains Kristen Fitzpatrick (MBA 2003), managing director of Career and... View Details
Keywords: Jen Mele
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports media content is such a big part of View Details
- March 2007
- Teaching Note
Clear Channel Communications, Inc. (TN)
Teaching note to 707523. View Details
- 25 Oct 2024
- Blog Post
Harvard Business School Announces Latest RISE Fellows
and college students to share the stories of marginalized communities across campuses. “While at HBS, I look forward to hosting film screenings and collaborating with my peers to ensure that the future of the entertainment View Details
- 01 Sep 2020
- News
Alumni and Faculty Books for September 2020
Edited by Margie Kelley Alumni Books The Book of Esports: The Definitive Guide to Competitive Video Games by William Collis (MBA 2011) RosettaBooks Almost overnight, esports—or competitive video games—have exploded into the largest View Details
- October 2007
- Article
The Power of Stars: Do Star Actors Drive the Success of Movies?
By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the media and View Details
Keywords: Julia Hanna
- 03 Sep 2018
- News
Moving Pictures
favorite line in Spotlight. “A good case presents a set of facts and pushes the reader to ask certain questions. That’s what I want to do too.” Advancing a career in any industry requires some entrepreneurial verve, but that’s especially... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
program, I had the opportunity to write a new case about Robert Mondavi. As I conducted the research for the case, I became more fascinated with the changes taking place in the industry globally, as well as the marked differences between... View Details