Publications

January 1999
Case

Lark International Entertainment, Ltd. (Video)

By: Linda A. Hill

Keywords: Entertainment and Recreation Industry

June 1999 (Revised August 2004)
Case

NFL-Network Television Contracts, 1998-2005, The

By: Stephen A. Greyser

The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details

Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry

January 1997 (Revised September 2000)
Case

Lynton V. Harris & Madison "Scare" Garden (B)

By: Michael A. Wheeler and Guhan Subramanian

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Australia; New York (city, NY)

Find at Harvard

October 1996
Teaching Note

Paragould City Cable TN

By: Willis M. Emmons III

Teaching Note for (9-794-030). View Details

Keywords: Entertainment and Recreation Industry; Arkansas

December 1977
Teaching Note

Zodiac Brothers Toys, Inc. (B), Teaching Note

By: Jeffrey G. Miller and Steven C. Wheelwright

Keywords: Entertainment and Recreation Industry

February 1999 (Revised March 1999)
Case

Sunbeam Television (C)

By: V. Kasturi Rangan and Howard Reitz

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Boston

January 1996
Teaching Note

Sunbeam Television (A) and (B) TN

By: V. Kasturi Rangan

Teaching Note for (9-596-056) and (9-596-057). View Details

Keywords: Entertainment and Recreation Industry; Boston

May 1997
Supplement

Suzanne de Passe at Motown Productions

By: Linda A. Hill and Mara Willard

Suzanne de Passe talks to an MBA class in October 1996 and discusses her perspective on leadership, her experience making "Lonesome Dove," and her company: de Passe Entertainment. Designed for use with Suzanne de Passe at Motown Productions (A) (9-487-042), (A1)... View Details

Keywords: Leadership; Perspective; Organizational Culture; Personal Development and Career; Entertainment and Recreation Industry

June 1998 (Revised July 1998)
Teaching Note

Viacom, Inc.-- Carpe Diem (Condensed) TN

By: Joseph L. Bower

Teaching Note for (9-398-086) and (9-397-508). View Details

Keywords: Entertainment and Recreation Industry

April 1996
Supplement

This Case Sucks: Beavis, Butt-head, and TV Content (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry

11 Jun 2020
In Practice

Are Digital Organizations Better at Overcoming COVID?

solved by technology, no matter how good. Anybody in retail or entertainment or education has a difficult situation to handle. Anybody delivering medical services faces an entirely different and unprecedented set of problems. For business... View Details

Keywords: by Danielle Kost

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing and Marketing Talent

By: Anita Elberse

This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details

Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value

October 2009
Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details

Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

March 2011 (Revised September 2011)
Background Note

Everyone and Everything is Online

By: Stephen P. Bradley and Nancy Bartlett

The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details

Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry

May 1997
Teaching Note

Toy World, Inc., Teaching Note

By: W. Carl Kester

Teaching Note for (9-295-073). View Details

Keywords: Entertainment and Recreation Industry

March 2024 (Revised July 2024)
Case

AMC: The Zero Revenue Case

By: C. Fritz Foley and Donal O'Cofaigh

The onset of the Covid-19 pandemic put theatre company AMC’s already perilous financial situation under even further strain. The company’s high levels of debt resulted in a monthly cash-burn which left it facing an imminent Chapter-11 filing in the absence of... View Details

Keywords: Ethics; Insolvency and Bankruptcy; Public Equity; Stock Shares; Health Pandemics; Entertainment and Recreation Industry

May 2020 (Revised November 2021)
Supplement

Valuing Peloton

By: E. Scott Mayfield

Peloton Interactive, a well-known unicorn in the connected fitness space, had gone public with a market capitalization of over $8.0 billion. In the weeks following its public debut, Peloton’s stock price fell by over 25%. Taylor Knox, a stock analyst and enthusiastic... View Details

Keywords: Business Model; Disruptive Innovation; Risk and Uncertainty; Stocks; Price; Valuation; Entertainment and Recreation Industry