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  • November 1999 (Revised June 2000)
  • Case

VerticalNet (www.verticalnet.com)

By: Das Narayandas
VerticalNet, a leading creator of targeted business-to-business vertical trade communities on the Internet, is trying to expand its model to facilitate e-commerce. Mark Walsh, the CEO of VerticalNet, has to decide how far he can extend the firm's business model without... View Details
Keywords: Business Model; Decisions; Digital Platforms; Expansion; Internet and the Web
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Narayandas, Das. "VerticalNet (www.verticalnet.com)." Harvard Business School Case 500-041, November 1999. (Revised June 2000.)
  • 01 Dec 2014
  • News

Forecasting ’15

Health Care: Data-Driven Diagnosis Robert Wah (AMP 175, 2008) President, American Medical Association; Global Chief Medical Officer, Computer Sciences Corporation “We’re entering the third phase of health information technology. The first phase was to get off of paper... View Details
Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance
  • 01 Dec 2014
  • News

@Soldiers Field

arm might lift a barbell.” The 229 RCs who signed up for lunch roulette were connected with three perfectly randomized HBS classmates. Hosted by the Student Association and the Digital Initiative, the project used an open source computer... View Details
Keywords: John Shad (MBA 1949); Educational Services
  • 04 Sep 2019
  • News

A Wide Screen Approach

platforms at once. “Nobody had streamed a service at that scale before,” says Wilson. “We were holding our breath, because we were basically betting our business that this was going to be a successful pivot.” It felt like a sharp turn not... View Details
  • April 2025
  • Case

Netflix in 2024

By: Jan Rivkin and David Allen
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
Keywords: Digital Platforms; Internet and the Web; Organizational Culture; Adaptation; Business Strategy; Competition; Success; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
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Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

Internet. The second major category of e-business model comprises businesses that provide the platform upon which digital businesses are built and operated. The e-business model classification…suggests... View Details
Keywords: by Lynda M. Applegate
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test and evaluate advertising... View Details
Keywords: by Roberta Holland; Technology; Education
  • 19 Mar 2013
  • First Look

First Look: March 19

http://onlinelibrary.wiley.com/doi/10.1111/nejo.12003/abstract   Working PapersInvestment Incentives in Open-Source and Proprietary Two-Sided Platforms Authors:Casadesus-Masanell, Ramon, and Gaston Llanes Abstract We study incentives to... View Details
Keywords: Sean Silverthorne
  • April 2005 (Revised February 2006)
  • Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
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Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
  • 25 Aug 2022
  • News

The Exchange: The Road Ahead for Crypto

that you didn’t in previous incarnations of the web. And more important, the platforms actually have a strong incentive to educate consumers and help them understand. Because once you own your digital... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

anywhere, anytime. SunriseDomingo Garcia-Huidobro, MBA 2022Solar marketplace for Latin America connecting homeowners, qualified local installers, and banks. Our mission is to offer a hassle-free digital View Details
  • 01 Sep 2024
  • News

Far-Reaching Impact

Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation... View Details
Keywords: Jennifer Gillespie
  • Web

Europe - Global Activities 2021

Europe Europe Job-Matching Platforms Address the Refugee Crisis Pictured: The European refugee crisis continues to escalate—between 2011 and 2019 alone, more than 6 million people applied for asylum in the European Union. The assignment... View Details
  • February 2014
  • Technical Note

Mobile Broadband and the Telecommunications Industry in 2011

By: Lynda M. Applegate, Kerry Herman and Christine Snively
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data... View Details
Keywords: Telecommunications; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Digital Platforms; Mobile and Wireless Technology; Telecommunications Industry; Information Technology Industry; Technology Industry; Communications Industry
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Applegate, Lynda M., Kerry Herman, and Christine Snively. "Mobile Broadband and the Telecommunications Industry in 2011." Harvard Business School Technical Note 814-009, February 2014.
  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
  • November 2017
  • Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Consumer Products Industry; Electronics Industry; Manufacturing Industry; Technology Industry; United States
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Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.
  • 12 Sep 2018
  • News

Game-Changing Analytics

the NBA’s Philadelphia ’76ers benefit from the analytic approach and technology platform Gelman helped develop to build the Kraft organization’s enviable connection with New England Patriots’ fans. “We help organizations develop a... View Details
  • Web

Global Activities 2020-2021 - Global Activities 2021

Arrived: Integrating Refugees in Sweden” examines how job matching platforms in Sweden, Germany, and Italy have sought to address the challenging refugee crisis in their countries. Podcast Explores Unilever’s View Details
  • Web

HBS - From The Dean

digital transformation, which means creating a digital research infrastructure and a delivery platform where we can scale our impact exponentially. The third engine is... View Details
  • 07 Dec 2016
  • Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

content provided, but also the people they met. With a fantastic line-up of speakers and students and professionals in attendance from across the nation, our conference continues to be a great platform for aspiring and established... View Details
Keywords: Entertainment / Media / Sports
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