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  • January 1975 (Revised April 2009)
  • Case

Optical Distortion, Inc. (A)

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes... View Details
Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales
Related

    Amit Goldenberg

    Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

    • September 2013
    • Case

    The Case of the Unidentified Industries—2013

    By: Mihir A. Desai, William E. Fruhan Jr. and Elizabeth A. Meyer
    Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14... View Details
    Keywords: Financial Management; Accounting Statements; Ratio Analysis; Financial Statements; Finance
    Related

      Ta-Wei Huang

      Ta-Wei (David) Huang is a PhD candidate in Quantitative Marketing at Harvard Business School. His research integrates causal inference and machine learning to address methodological challenges and unintended consequences in targeting, personalization, and online... View Details
      • 09 Dec 2019
      • Research & Ideas

      Identify Great Customers from Their First Purchase

      School. By incorporating data most companies discard, Ascarza and her co-researcher devised an algorithm capable of quickly analyzing more than 40 variables to create a “first impression” of the customer after the initial transaction. The... View Details
      Keywords: by Kristen Senz; Retail; Service
      • 11 Apr 2023
      • Research & Ideas

      Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

      estate company—they have a lot of buildings,” says MarcAntonio Awada, head of research and data science at the Digital, Data, and Design Institute at Harvard (D^3). For an investor looking for an edge, the distinction could be critical.... View Details
      Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

        Paul Hamilton

        Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
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        • May 2016 (Revised April 2018)
        • Case

        Building the Digital Manufacturing Enterprise of the Future at Siemens

        By: Willy Shih
        This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
        Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
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        • 2013
        • Tool

        Harvard Business Review's Go to Market Tools: Market Sizing

        By: Jill Avery and Thomas Steenburgh
        Market size matters. On the hook to launch your division's next great product or service? Need to convince higher ups that your product will fit that gaping revenue hole—and is worth the team's scarce marketing and product development resources? You need hard data to... View Details
        Keywords: Quantitative Analysis; Tools; Go To Market Strategy; Marketing Strategy; Marketing
        Related
        • September 2013
        • Teaching Note

        The Case of the Unidentified Industries—2013

        By: Mihir A. Desai, William E. Fruhan, Jr. and Elizabeth A. Meyer
        Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14... View Details
        Keywords: Financial Management; Accounting Statements; Ratio Analysis; Financial Statements; Finance
        Related

          Leslie A. Perlow

          Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the LIFE Special Project, dedicated to helping individuals make purposeful life choices while gathering insights that will... View Details

          • October 2021 (Revised December 2021)
          • Case

          Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

          By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo
          As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details
          Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia
          Related
          • 26 May 2022
          • News

          Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

          • August 2018
          • Supplement

          Garanti Payment Systems: Digital Transformation Strategy (B)

          By: Shelle M. Santana and Esel Çekin
          Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
          Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
          Related

            Seth Neel

            Seth Neel is an Assistant Professor housed in the Department of Technology and Operations Management (TOM) at HBS, and a Faculty Affiliate in Computer Science at SEAS. He is Principal Investigator of the Trustworthy AI Lab in Harvard's new View Details
            • 13 Dec 2021
            • News

            The Unlikely Upside of Mergers: More Diverse Management Teams

            • October 2021 (Revised February 2022)
            • Case

            Newsweek: Driving a Digital First Strategy

            By: Lynda M. Applegate and Suraj Srinivasan
            The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details
            Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships
            Related
            • 2023
            • Working Paper

            Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach

            By: Ta-Wei Huang and Eva Ascarza
            Data-driven targeted interventions have become a powerful tool for organizations to optimize business outcomes by utilizing individual-level data from experiments. A key element of this process is the estimation of Conditional Average Treatment Effects (CATE), which... View Details
            Keywords: Analytics and Data Science; Consumer Behavior; Marketing
            Related
            • October 2018 (Revised July 2023)
            • Case

            Innovation at Uber: The Launch of Express POOL

            By: Chiara Farronato, Alan MacCormack and Sarah Mehta
            Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
            Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
            Related
            • 03 May 2023
            • Research & Ideas

            Why Confronting Racism in AI 'Creates a Better Future for All of Us'

            pretty bad. The present is better than 100 years ago and much better than 200 years ago. Today, the tech world is building AI systems and making decisions that will use human inferences and data built on the past. So instead of mimicking... View Details
            Keywords: by Barbara DeLollis