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- Faculty Publications (133)
Show Results For
- All HBS Web (829)
- Faculty Publications (133)
- 09 Feb 2010
- First Look
First Look: Feb. 9
"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely altruistic. Download the paper from SSRN... View Details
Keywords: Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 11 Oct 2016
- First Look
October 11, 2016
musical could be tested before mounting a more expensive Broadway run. Could a hip-hop musical about a largely forgotten Founding Father be a Broadway blockbuster? And if so, what was the right next step in bringing Hamilton closer toward... View Details
Keywords: Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
PublicationsTo Think or Not To Think about Trauma? An Experimental Investigation into Unconscious Thought and Intrusion Development Authors:Julie Krans and Maarten W. Bos Publication:Journal of Experimental Psychopathology 3, no. 2 (2012) Abstract The present study... View Details
Keywords: Carmen Nobel
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
solution identification. To help the hungry, he went to SNAP offices to observe and talk to people applying for food benefits. So, the practicalities involve customer discovery and even some prototyping, but with the public, not to them... View Details
Keywords: by Martha Lagace
- 28 May 2008
- First Look
First Look: May 28, 2008
improvements will be exhibited by those shamed firms that face lower-cost opportunities to improve—-and thus are particularly able to respond. We take advantage of a natural experiment, when a major social rating agency expanded the scope of its ratings, to empirically... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
not only experience project-level success with the implementation of new work practices, but also organizational-level success as indicated by overall measures of performance. We tested our hypothesis in a longitudinal study of 23... View Details
Keywords: Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
facing fewer conflicts of interest and having a preference for liquid stocks. Tests with no controls for these effects indicate that annualized buy-side Strong Buy/Buy recommendations underperform those for sell-side peers by 5.9% using... View Details
Keywords: Sean Silverthorne
- 30 Mar 2010
- First Look
First Look: March 30
Daniel Kahneman, 217-247. New York: Oxford University Press, 2010. Abstract We test for whether, once "basic needs" are satisfied, there is happiness adaptation to further gains in income using three data sets. Individual German... View Details
Keywords: Sean Silverthorne
- 15 Jan 2008
- First Look
First Look: January 15, 2008
effect. In general, as the delay between order completion and delivery increases, we find that the same customers spend less, order a higher percentage of "should" items (e.g., vegetables), and order a lower percentage of... View Details
Keywords: Martha Lagace
- 30 Jan 2018
- First Look
January 30, 2018
Sandino Abstract—Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by Journal of... View Details
Keywords: Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. Purchase this case:... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 17 Oct 2006
- First Look
First Look: October 17, 2006
potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture; 2) Find the best combination of old and... View Details
Keywords: Sean Silverthorne
- Web
Print View - Course Catalog
media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online. Finally, students will have access to guest speakers and instructors in a... View Details
- 12 Aug 2014
- First Look
First Look: August 12
delayed. Additional tests show that the GQ project's effect operates in part through a stronger sorting of land-intensive industries from nodal districts to non-nodal districts located on the GQ network. The GQ upgrades further helped... View Details
Keywords: Sean Silverthorne
- 14 Jun 2011
- First Look
First Look: June 14
viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good intentions with corporate good intentions, to activate both... View Details
Keywords: Sean Silverthorne
- 01 Mar 2010
- News
Sole Mates
forced business closings due to contentious negotiations between the unions and the state and other employers. A real black swan. This has worsened an economy already weakened by the global financial crisis. Such conditions test the... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
quarter of fiscal year 2015. Apple also faced some criticism from consumers regarding the iPhone 6 and iPhone 6 Plus Upgrade Program. A September 2016 survey reported that an increasing number of customers decided to subscribe to the... View Details
Keywords: Sean Silverthorne