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- Faculty Publications (133)
Show Results For
- All HBS Web (829)
- Faculty Publications (133)
- 01 Oct 2002
- News
What's Cookin'
employs an enviable tactic: "I eat," he laughs. "I'm always nibbling and testing - my favorite is our chocolate-chunk cookie." No Typical Days An excellent set of taste buds is one obvious asset in the food business, but other qualities... View Details
Keywords: Hanna, Julia
- 20 Sep 2016
- First Look
September 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/916033-PDF-ENG Harvard Business School Case 517-017 Singapore Airlines: Premium Goes Multi-Brand Singapore Airlines had long been considered the gold standard for its innovative customer service.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2005
- News
Venture Capital’s Comeback
companies now find their best customers in China and India, where U.S. technology products are in high demand. More importantly, the free flow of ideas and capital have created entrepreneurial hot spots around the globe, challenging... View Details
- 17 Jan 2012
- First Look
First Look: January 17
PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details
Keywords: Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
perspectives of marketing strategies, store operations, and relationships between customers and store clerks. However, the significance of the development of cellophane as a new packaging material, and the role of packaging manufacturers... View Details
Keywords: Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
company, through suppliers or customers at trade shows saying something was weird, or through tracking the names of people who had been involved in fraud in the past and finding another company they're in. The press's next most frequent... View Details
- Web
Print View - Course Catalog
Blavatnik Fellowship. Another team launched its innovation in thirty clinics. Students can expect to: Review their existing business, opportunities, and challenges, and develop strategies for sustained success, including testing various... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension? Are you promoting cooperation... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
"high-end" firm that is expected to care only for its most quality-sensitive customers can have an advantage in introducing a product relative to a firm that is expected to be more widely altruistic. Download the paper from SSRN... View Details
Keywords: Martha Lagace
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details
Keywords: Martha Lagace
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
shareholders by attracting customers who support this. A sustainable strategy with a multi-stakeholder perspective means that sometimes trade-offs must be made. As Joshua Margolis and James Walsh point out, "Managers face a vexing... View Details
Keywords: by Martha Lagace
- 17 Oct 2006
- First Look
First Look: October 17, 2006
potential choices, learning from small samples, using prototypes to test business models, tracking progress through nonfinancial measures, and knowing how and when to pull the plug on a new venture; 2) Find the best combination of old and... View Details
Keywords: Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and... View Details
Keywords: Sean Silverthorne & Carmen Nobel
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this... View Details
Keywords: Sean Silverthorne
- 06 Mar 2007
- First Look
First Look: March 6, 2007
Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and... View Details
Keywords: Martha Lagace
- 01 Dec 2016
- News
Alumni Books of 2016
where analysis of the facts and data fails to provide a clear answer. Gray areas test managers’ skills and humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human... View Details
- 04 Oct 2011
- First Look
First Look: October 4
argue that the evolving global network structure affects firms' propensity to form bridging ties by shaping the structural opportunities for bridging. We test our theory using the network of partnership ties among firms in the global... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
Sandino Abstract—Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by Journal of... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Supercharged
stations.” Automakers, which have a vested interest in making that happen sooner rather than later, are not standing idly by. Ford, for example, is testing wireless charging technology, and last November, the automaker signed an agreement... View Details
- 01 Jun 1997
- News
Sorting Myth from Reality at Hong Kong Conference
variety of distinguished panelists and participants tested myths, inspected realities, and questioned opportunities. Rafael Hui, Hong Kong's secretary for Financial Services, delivered an upbeat presentation on Hong Kong's future after... View Details
Keywords: Alejandro Reyes