Customer Power - Publications - Faculty & Research

01 Mar 2019
News

The One That Got Away

percent stake, which would have been a much smaller ownership position than we usually get. So it was an “off-strategy” investment. It was also in the highly competitive space of lead generation, where companies are paid a referral fee if they deliver a qualified View Details

Web

Past Projects | Social Enterprise | Harvard Business School

have workers who can do the job openings at a time when millions of Americans are looking for work That's inexcusable." 2 Eureka Ed, Inc. focuses on closing the gap in American STEM (science, technology, engineering, and math) education. Our View Details

14 May 2012
Research & Ideas

Breaking the Smartphone Addiction

world's most elite and demanding professional service firms—The Boston Consulting Group (BCG)—could work together to ensure that they each could truly disconnect from work for a scheduled unit of time each week. This modest experiment generated such View Details

Keywords: by Leslie A. Perlow

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

social change has been at the center of many entrepreneurial efforts by Harvard Business School alumni. Howard Stevenson discusses their pragmatic approaches to overcoming long odds. Unlocking the Customer Value Chain Technology doesn't... View Details

Keywords: by Sean Silverthorne

12 Jul 2019
News

The Birth of a Silicon Valley Blockbuster

companies that can afford to buy that—but there aren’t millions. And it’s very difficult to price discriminate on something which is a physical asset that you sell. Because if you’ve got effectively the exact same box that you’re selling to one View Details

Web

In-Office, Remote, or Hybrid: Strategies for Success - Recruiting

growth opportunities. Tip: Don’t underestimate the power of informal communication. A spontaneous message like “great job” or “how are you doing?” helps build connection and trust. Use in-person time to build camaraderie. Hire Talent... View Details

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details

Keywords: by Sean Silverthorne

Web

Black Business Leaders and Entrepreneurship | Baker Library

Buying Power Good for finding granular data on income, purchasing power, and lifestyle of American consumers. Suggested Resources Books American Incomes: Demographics of Who Has Money Who we are: Blacks Who's Buying by Race and Hispanic... View Details

06 Sep 2016
First Look

September 6, 2016

we’ll hire it again. If it does a crummy job, we “fire” it and look for something else to solve the problem. Jobs are multifaceted. They’re never simply about function; they have powerful social and emotional dimensions. And the... View Details

Keywords: Carmen Nobel

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

categories were immune to the Internet. We thought touch and feel was important in many categories. What we see today is that that assumption is no longer true. Think of how much jewelry is sold online—diamonds—it's incredible. Q: Does Amazon's growth and market View Details

Keywords: by Sean Silverthorne; Retail

01 Apr 1996
News

Technology for Learning's Sake

distinctive mission and to put in place the processes that will allow us to recognize and implement valuable new technology and then use it to develop powerful new applications as quickly as possible." "As we thought about what we wanted... View Details

Keywords: by Deborah Blagg; photo by David Zadig

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

17 May 2016
First Look

May 17, 2016

https://cb.hbsp.harvard.edu/cbmp/product/516004-PDF-ENG Harvard Business School Case 516-012 Planters Nuts (B): The Power of the Peanut No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516012-PDF-ENG... View Details

Keywords: Sean Silverthorne

Profile

Jeremy Andrus

fundamental to what we do. We play at this very powerful intersection between consumer electronics, media, and lifestyle branding. The more mobile phones, streaming media, and portable gaming evolve, the more time consumers are spending... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

01 Dec 2014
News

Alumni and Faculty Books for December 2014

customers and from outside the industry), decision agility (anticipating changes and turning even troubling trends into opportunities), and execution agility (building new capabilities, shedding what doesn’t fit, and taking the first... View Details

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get... View Details

Keywords: by Dina Gerdeman; Travel

17 Aug 2015
Research & Ideas

Who is Boss in the Sharing Economy?

When is a company not a company? A modern-day Zen koan, maybe, but the evidence is all around us—Airbnb, Elance-oDesk, Handy, HourlyNerd, TaskRabbit, Uber. These businesses seem much more like conglomerations of independent professionals that connect to View Details

Keywords: by Michael Blanding; Service; Technology

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

15 Jul 2008
First Look

First Look: July 15, 2008

open up within them, giving companies a powerful mechanism for arbitrage across national financial markets. Managing these internal markets to build an advantage requires that CFOs must balance new financial opportunities with the... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

survey data from India and Indonesia, we first show that financial literacy is a powerful predictor of demand for financial services. To test the relative importance of literacy and price, we implement a field experiment, offering... View Details