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  • All HBS Web  (5,113)
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  • 24 Jan 2019
  • HBS Seminar

Melissa Valentine, Stanford University

  • January 2012 (Revised March 2013)
  • Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
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Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • September 24, 2024
    • Article

    4 Steps That Can Optimize Your Sales Process

    By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
    Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
    Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage
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    Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
    • 10 Jan 2022
    • Research & Ideas

    How to Get Companies to Make Investments That Benefit Everyone

    Regulators often punish companies for bad behavior—for instance, by fining them if they pollute the environment. But instead of focusing on what business leaders are doing wrong and constantly slapping their hands, government officials... View Details
    Keywords: by Lane Lambert
    • July 1994 (Revised March 1996)
    • Case

    Baxter International: OnCall as Soon as Possible?

    Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details
    Keywords: Information Technology; Competitive Advantage; Business Strategy; Information Technology Industry; Health Industry
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    Sviokla, John J., and Chris L Marshall. "Baxter International: OnCall as Soon as Possible?" Harvard Business School Case 195-103, July 1994. (Revised March 1996.)

      Robert S. Huckman

      Robert Huckman is the Albert J. Weatherhead III Professor of Business Administration at Harvard Business School, the Howard Cox Faculty Chair of the HBS Healthcare Initiative, and the Senior Associate Dean for External... View Details

      Keywords: biotechnology; health care; manufacturing; pharmaceuticals
      • 25 Mar 2025
      • HBS Seminar

      Lou Shipley, Harvard Business School

      • 30 Mar 2020
      • Research & Ideas

      The New Rules for Remote Work: Pandemic Edition

      traffic-snarled commutes. But right now, with offices, schools, and day cares closed, those time-on-your-side benefits have evaporated for many remote workers who no longer have the house to themselves and are struggling with the tremendous challenge of View Details
      Keywords: by Dina Gerdeman
      • Research Summary

      Computer-assisted work and business scalability

      My dissertation investigates how computer-assisted work (CAW) contributes to the ability of organizations to grow efficiently. Using survey data from over two hundred small wealth management firms, I analyze the relationships between CAW, growth aspirations, product... View Details
      • July 1987 (Revised January 1993)
      • Background Note

      Legal Restrictions on Marketing Management, Introduction

      Reviews several key areas in the marketing manager's legal environment and is organized around the marketing mix variables. In the pricing section it covers price fixing, resale price maintenance, discriminatory pricing, and predatory pricing. In the distribution... View Details
      Keywords: Law; Marketing
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      Kaufmann, Patrick J. "Legal Restrictions on Marketing Management, Introduction." Harvard Business School Background Note 588-009, July 1987. (Revised January 1993.)
      • June 2015
      • Article

      You Need an Innovation Strategy

      By: Gary P. Pisano
      Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details
      Keywords: Innovation Strategy
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      Pisano, Gary P. "You Need an Innovation Strategy." Harvard Business Review 93, no. 6 (June 2015): 44–54.
      • Research Summary

      Retail Store Operations

      Professor Ton's research focuses on the last link in many supply chains, the retail store.  She examines how store operations should be designed and managed to ensure that both in-store logistics activities and customer service activities are performed... View Details

      • 14 Mar 2023
      • Cold Call Podcast

      Can AI and Machine Learning Help Park Rangers Prevent Poaching?

      Keywords: Re: Brian L. Trelstad; Computer; Information Technology; Technology
      • 2008
      • Chapter

      Business Archives and Overcoming Survivor Bias

      By: G. Jones
      Among the most longstanding criticisms of business history as an academic discipline is the bias caused towards studying successful firms rather than failures, and the related use of longevity as a major criterion for success. The grand narratives of business history... View Details
      Keywords: Business Ventures; Business History; Archives; Failure; Success
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      Jones, G. "Business Archives and Overcoming Survivor Bias." In Business Archives. Reflections and Speculations, edited by M. Anson. London: Business Archives Council, 2008.
      • March 2021
      • Case

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani and Amy Klopfenstein
      Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
      Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
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      Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
      • February 2015 (Revised May 2017)
      • Case

      Delhaize Group: Developing Leaders

      By: Boris Groysberg and Sarah L. Abbott
      Delhaize Group, the Belgian-based global food retailer, was focused on competing in the food retailing industry by developing leading positions in key markets via localized retailing strategies. Delhaize was committed to offering its customers superior value while... View Details
      Keywords: Strategy; Organizational Alignment; Talent Management; Leadership Development; Globalized Firms and Management; Human Capital; Talent and Talent Management; Corporate Strategy; Organizational Culture; Retail Industry; Food and Beverage Industry; Belgium
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      Groysberg, Boris, and Sarah L. Abbott. "Delhaize Group: Developing Leaders." Harvard Business School Case 415-019, February 2015. (Revised May 2017.)
      • April 1998 (Revised September 1998)
      • Case

      Jan Eriksson at Novartis Indonesia (A)

      By: Carin-Isabel Knoop and Anthony St. George
      Jan Eriksson is the country manager of the Novartis AG joint venture in Indonesia. At the time of the case, Novartis is the world's largest pharmaceutical company. The case describes the steps Eriksson took to merge the Indonesian operations of Novartis' parents,... View Details
      Keywords: Multinational Firms and Management; Joint Ventures; Financial Crisis; Pharmaceutical Industry; Indonesia
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      Knoop, Carin-Isabel, and Anthony St. George. "Jan Eriksson at Novartis Indonesia (A)." Harvard Business School Case 898-219, April 1998. (Revised September 1998.)

        Karim R. Lakhani

        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

        Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
        • 25 Jul 2023
        • Blog Post

        Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

        business that is creating economic opportunity for marginalized communities in the United States. McClain, who also completed a master’s in public policy at the Harvard Kennedy School, will serve as chief of staff at BrightUp, a seed-stage Boston-based fintech company... View Details
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