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  • All HBS Web  (1,515)
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  • All HBS Web  (1,515)
    • People  (2)
    • News  (316)
    • Research  (1,028)
    • Events  (3)
    • Multimedia  (4)
  • Faculty Publications  (323)
← Page 39 of 1,515 Results →
  • 24 Jul 2017
  • Blog Post

Transitioning to Product Management at HBS

extent possible, the ‘full PM experience,’ and that meant finding a fast-moving startup that would let me run with a meaty product feature from just a scribbled idea on a whiteboard, to requirement-gathering phase with customers and... View Details
  • 08 Feb 2010
  • HBS Case

Looking Behind Google’s Stand in China

associate Katherine E. Jocz have just published a case study, titled Google in China (Case 9-510-071), based on public sources, that delves into some of these issues. We talked with Quelch last week. Sean Silverthorne: Some see this as a... View Details
Keywords: by Sean Silverthorne; Technology
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
Keywords: by Carmen Nobel; Education
  • 17 Dec 2008
  • Lessons from the Classroom

‘Ted Levitt Changed My Life’

later: "What business are you really in?" "An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill," wrote Levitt, citing the railroads as one example of a... View Details
Keywords: by Julia Hanna; Education; Retail
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

customer satisfaction and product excellence at least as important as profitability), a collaborative spirit between employers and employees , a long-term view , and a close relationship with suppliers." Several respondents voiced serious... View Details
Keywords: by James Heskett
  • Web

2024 Reunion Presentations - Alumni

does not intend to discriminate against customers based on those characteristics. Slides Can Consumers, Big Tech, and Retailers Fix Health Care? Professor Rob Huckman (PHDBE 2001) 11:45 a.m.–1:00 p.m. EDT +... View Details
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

unfair to high performers—that it was fairer to lay off the weak links and support the strong ones. “It’s a little surreal to watch a room full of people discuss what you did,” Cote said following the class sessions. Cote explained that he chose furloughs View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • Web

Organizational Behavior Awards & Honors - Faculty & Research

Mentoring. Lumumba B. Seegars : Awarded Best Paper Based on a Dissertation by the Gender and Diversity in Organizations (GDO) Division of the Academy of Management for “Sanctioned Radicals: Comparing Collective Organizing Around Race and... View Details
  • 01 Feb 2002
  • News

It's academic. (Not!)

technology and operations management this year. "Then I learned that if I went to college in the United States, I could have both academics and athletics." Ton applied to colleges based on their rankings in Volleyball magazine. In 1993,... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 25 Jun 2013
  • First Look

First Look: June 25

is based on network graphs and allows us to identify/define three fundamental architectural patterns, which we label core-periphery, multi-core, and hierarchical. Applying our methodology to a sample of 1,286 software releases from 17... View Details
Keywords: Anna Secino
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

developing customers on each side of the platform, it can still lose out. A great example was Microsoft’s failed efforts in smartphones. Microsoft built a very good operating system for smartphones, but it could not crack the market... View Details
Keywords: by Martha Lagace
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and... View Details
Keywords: by James Heskett; Retail
  • September 1990 (Revised April 1993)
  • Case

R.J. Reynolds Tobacco Co.

By: William J. Bruns Jr.
Following the company's purchase as a part of a leveraged buyout, the new management team of R.J. Reynolds Tobacco Co. had to decide what to do about the build-up of excess inventory of its independent wholesale customers. The case introduces students to the problems... View Details
Keywords: Activity Based Costing and Management; Customer Satisfaction; Business or Company Management; Business Growth and Maturation; Consumer Products Industry
Citation
Find at Harvard
Related
Bruns, William J., Jr. "R.J. Reynolds Tobacco Co." Harvard Business School Case 191-038, September 1990. (Revised April 1993.)
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

on consumers' browsers, resulting in higher prices for returning shoppers, consumer backlash led the company to state that such practice was a "mistake" and that it would refrain from pricing based on View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 02 May 2011
  • Research & Ideas

Casino Payoff: Hands-Off Management Works Best

more because of those experiments. For example, casino hosts felt they had more leeway to overcomp a player based on experience with similar customers in the past, or by reading body language or other... View Details
Keywords: by Dennis Fisher; Entertainment & Recreation
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

dimensions. Consistently, banks that serve customer bases with more dispersed needs receive lower satisfaction scores than banks serving customer View Details
Keywords: Sean Silverthorne
  • 20 Aug 2018
  • Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

every $1 increase in the posted “original price” for an item, consumers were willing to pay, on average, an extra 77 cents for that item. What was more, Ngwe found that repeat customers who shopped at the store often were least willing to... View Details
Keywords: by Michael Blanding; Advertising; Retail
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