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  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

As many entrepreneurs and business leaders can testify, a great conversation or brainstorm can turn an inkling of an idea into a gamechanger. A research paper goes inside those conversations and the people having them to learn the... View Details
Keywords: by Michael Blanding
  • 26 Jan 2021
  • Research & Ideas

A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time

Debt, Norton and his fellow researchers argue that separating the purchase from the actual payment demotivates consumers from paying more than the minimum. In contrast, repayment-by-purchase “recouples” the... View Details
Keywords: by Kristen Senz; Financial Services
  • 28 Jun 2017
  • Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

Minimum wage hikes can drive poor-quality restaurants out of business. (Source: AndresCalle) A hike in the minimum wage can push restaurants out of business—but mainly the less desirable establishments already suffering from poor reputations, recent View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

robots, or sock puppets. But there is a point at which an object looks almost human, yet not quite human enough, and the result is disturbing. It's called the uncanny valley. And for Christine Looser, it's the starting point for a line of View Details
Keywords: by Carmen Nobel
  • Web

Program Requirements - Doctoral

Processing (MIT 6.864) Bayesian Modeling Inference (MIT 6.435) Inference Causal Parameters (MIT 14.388) Quantitative Research Design Courses Advanced Quantitative Research Methodology (Gov 2001) Program... View Details
  • 20 Apr 2016
  • Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
Keywords: by Carmen Nobel; Technology; Publishing
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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  • August 2022
  • Article

Contract Duration and the Costs of Market Transactions

By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Supply Contracts; Intermediate Goods; Switching Costs; Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
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  • 13 Sep 2016
  • First Look

September 13, 2016

Samsung, however, has succeeded by its ability to strike a balance between the two. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51604 in press Journal for the Association of Consumer View Details
  • 07 Nov 2016
  • HBS Seminar

Vishal Gaur, Johnson, Cornell University

  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

Unlike Hollywood films, documentaries tend to portray sharks in their natural habitats, as in Discovery Channel’s “Shark Week,” an annual weeklong programming block of shark videos. But new research indicates that documentaries may also... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 25 Oct 2016
  • First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

can’t relax. However, researchers have suggested that a familiar pattern can help to stop our anxiety from spinning out of control, Norton says. Using rituals to bring colleagues together In one experiment, Norton and colleagues brought a... View Details
Keywords: by Michael Blanding
  • 23 Apr 2013
  • First Look

First Look: April 23

MIT Sloan Management Review Experiments in Open Innovation at Harvard Medical School By: Guinan, Eva C., Kevin J. Boudreau, and Karim R. Lakhani Abstract—Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • 2020
  • Working Paper

Contract Duration and the Costs of Market Transactions

By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
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  • Research Summary

Overview

By: Jeffrey F. Rayport
Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; ＂Marketing Analytics＂; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; European Union; China
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

algorithm it generates to predict income levels based on images for which data is unavailable. When the researchers crunched those numbers, they determined that the image analysis could give a much more accurate prediction for income than... View Details
Keywords: by Michael Blanding; Consumer Products
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

fact, Harvard University research suggests that reopening restaurants last spring, shortly after the pandemic’s first wave, may have led some people to assume that eating out was safe—despite the now-documented links between indoor dining... View Details
Keywords: by Danielle Kost; Food & Beverage