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Show Results For
- All HBS Web
(1,547)
- People (1)
- News (249)
- Research (1,153)
- Events (10)
- Multimedia (6)
- Faculty Publications (502)
- Web
Research - Behavioral Finance & Financial Stability
U.S. checks appear to have increased retail buying and share prices of retail-dominated portfolios. The Hong Kong payments increased overall market turnover and share prices in Hong Kong and mainland Chinese... View Details
- 27 Apr 2010
- First Look
First Look: April 27
our results suggest that the predictive value of accruals and market participants' ability to process it are a significant driver of accrual-based anomalies. Consumer Policy Author:J. Gunnar Trumbull Publication:Chap. 26 in The Oxford... View Details
Keywords: Martha Lagace
- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
notion that a large segment of consumers might prefer automobiles that were safe and fuel-efficient. Coca-Cola ignored evidence that "New Coke" would fizzle and launched it anyway. Companies in the mechanical-watch and... View Details
Keywords: by Garry Emmons
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
influence strategies that backfire. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55881 in press Journal of the Association for Consumer Research Rituals and Nuptials: The Emotional and Relational Consequences of... View Details
Keywords: Dina Gerdeman
- 16 Mar 2009
- Research & Ideas
When the Internet Runs Out of IP Addresses
Internet access and Web site hosting. Even if IP address prices increased 100 times, consumers still probably wouldn't notice. The bigger worries come if ISPs just cannot expand, or just cannot enter the... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
a wonderful thing if the monarch is on your side, but there is little to prevent exploitation, opportunism, and corruption by the rulers. Bahrain has been steadily sliding down the Corruption Perception Index for years. Parliamentary... View Details
- 30 Sep 2014
- First Look
First Look: September 30
and high levels of press freedom. We further demonstrate that suppliers perform better when they serve buyers located in countries where consumers are wealthy and socially conscious. Taken together, these findings suggest the importance... View Details
Keywords: Sean Silverthorne
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details
Keywords: by Dina Gerdeman
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
When the customer says "jump," they ask "how high?" They offer additional product features and services to their customers, but fail to receive prices that cover the costs for these additional features and services.... View Details
Keywords: by Robert S. Kaplan
- Web
Buy Now, Pay Later: Home Finance
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would... View Details
- 25 Oct 2016
- First Look
October 25, 2016
segmentation, and price discrimination through consumer self-selection. I evaluate these perspectives in the context of a major fashion goods firm using newly available and highly granular data. Model-free... View Details
Keywords: Sean Silverthorne
- Web
Marketing Awards & Honors - Faculty & Research
Doctoral Student Mentoring in 2024. Julian De Freitas : Winner of the 2024 Case Centre Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Jeremy Yang and Das... View Details
- 03 Mar 2015
- First Look
First Look: March 3
and make a recommendation to the chairman on whether to hold a similar event in 2013. As part of their deliberations, the executives were expected to consider where a potential 2013 convention should be held, which artists to invite, which target View Details
Keywords: Sean Silverthorne
- 02 Jul 2013
- First Look
First Look: July 2
Publisher's link: http://hbr.org/2013/05/how-to-negotiate-with-vcs/ar/1 2006 pub Real Estate Prices During the Roaring Twenties and the Great Depression By: Nicholas, Tom, and Anna Scherbina Abstract—Using new data on market-based... View Details
Keywords: Anna Secino
- 08 Sep 2014
- Research & Ideas
The Strategic Way To Hire a Sales Team
integral to strategy execution, and Costco, where low price and product availability make selling activities less complex and variable. Or, more generally, think again about transaction versus solution customers in your pipeline,... View Details
Keywords: by Carmen Nobel
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
designing, positioning, marketing, and selling the animated snooze-button thwarter, as well as the challenge of expanding the company's product line. The cases deal with universal entrepreneurial consumer product questions: Should the... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
and services that supported sales managers, including trade journals and popular magazines about salesmen and sales management. The creation of methods of sales management also opened up new branches of academic inquiry, such as marketing, View Details
Keywords: by Laura Linard
- 01 Nov 2016
- First Look
First Look - November 1, 2016
the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less conformist (e.g., entering a luxury store in a casual... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
Rounding the Bend
Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details