Consumer Power - Publications - Faculty & Research

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

07 Aug 2012
Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details

Keywords: Re: Multiple Faculty; Sports

01 Oct 2000
News

Books

Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived... View Details

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility of best practices View Details

Keywords: by Staff

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

increases from the arrangement, but critics claim Google would be the ultimate winner by consolidating more power in the market. Edelman prepared the remarks for a June 27, 2008, hearing, which was later rescheduled. Here is the prepared... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

02 Jun 2010
First Look

First Look: June 2

costs for resolving the dispute. We also find that the effect of contract structure on dispute resolution approach is moderated by the degree of coordination required in the relationship, and that the effect of dispute approach on resolution costs is moderated by the... View Details

Keywords: Martha Lagace

01 Jun 2017
News

Supercharged

underpowered compact hatchbacks like the Nissan Leaf and the BMW i3, neither of which could go more than 100 miles without needing to recharge. But there’s a reason that so many auto executives are now pinning their hopes on that long-dormant middle market: the falling... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

entrepreneurs are innovating products to attract the emerging middle class. Such innovations could potentially benefit consumers living in mature markets. How Important Are Relations With The Host Country? HBS Cases: Looking Behind... View Details

20 Jan 2015
News

Patient Medical Records, Pocket-sized

accessible and searchable can be both a time and life saver, and [it can] prevent unnecessary tests.” “It gives the patient real power in accumulating their records from any location they receive care,” says Dr. Adam Buckley, chief... View Details

Keywords: Jennifer Myers; Ambulatory Health Care Services; Health, Social Assistance

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details

Keywords: Dina Gerdeman

01 Mar 2008
News

Innovation, Inc.

acknowledged place in the business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. “Look, I made a hat /Where there never was a hat,” sings Georges Seurat in the... View Details

Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management

03 Jun 2014
First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details

Keywords: Sean Silverthorne

08 May 2019
Blog Post

In the Business of Flexibility

level of talent within their budget. The firm is simultaneously mobilizing a part of the workforce—those with a need or a desire for flexible arrangements due to childcare responsibilities or other factors—that might otherwise be left on the economy’s sidelines.... View Details

Keywords: Entrepreneurship; Nonprofit / Government

16 Dec 2008
First Look

First Look: December 16, 2008

Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details

Keywords: Sean Silverthorne

01 Sep 2005
News

WATER Ltd.

collect — may sicken or even kill them. The ocean-dominated Earth is indeed the “blue planet,” but only 1 percent of its water, the equivalent of one tablespoonful in a gallon, is fresh and accessible. Agriculture and industry are thirsty for that limited supply, too.... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Corporate Services; Business Schools & Computer & Management Training; Educational Services

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and weaknesses. The data is a View Details

Keywords: by Sean Silverthorne

01 Mar 2007
News

The Plight of the Global Poor

global poverty for some time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,... View Details