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  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Chime. Kate Terry has created a fascinating product offering that takes advantage of changing consumer behavior to reinvent a staid category and, as a result, benefits from economical acquisition costs. But... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • 18 Jan 2024
  • News

Match Game

When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
  • Fast Answer

Pharmaceuticals: Drug sales data

Cortellis. Additionally: SimplyAnalytics - After login, Specify location > select Data tab > select Consumer... View Details
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

Conference Proceedings More Amazon Effects: Online Competition and Pricing Behaviors By: Cavallo, Alberto Abstract—I study how online competition, with its shrinking margins, algorithmic pricing technologies, and the transparency of the... View Details
Keywords: Dina Gerdeman
  • 05 May 2015
  • First Look

First Look: May 5

Concealment: The Roots of Dishonest Behavior How Moral Flexibility Constrains Our Moral Compass By: Gino, F. Abstract—Cheating, fraud, deception, uncooperative actions, and many other forms of unethical View Details
Keywords: Carmen Nobel
  • Web

Curriculum - Business & Environment

In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had... View Details
  • 28 Jan 2014
  • First Look

First Look: January 28

field and the central research questions that it sought to answer. However, the commitment to engage with the complexities of business and the disinclination to rely on models with simplistic assumptions about business behavior also... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2020
  • Research & Ideas

The Dark Side of Fintech Borrowing

debt.) That’s a far more extensive sample of consumer credit behavior than previous studies, which tend to focus on data from a single fintech lender like LendingClub and provide no bank comparison. The... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

The analysis finds no impact of financial incentives on learning but significant effects of both goal setting and counseling on real financial outcomes. These results identify important complements to financial education that can bridge the gap between financial... View Details
Keywords: Sean Silverthorne
  • September 2012 (Revised January 2013)
  • Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery
As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States
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  • 18 Oct 2016
  • First Look

October 18, 2016

the insights it provides. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51754 2016 Journal of Marketing Research 'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions... View Details
Keywords: Sean Silverthorne
  • 17 Apr 2022
  • Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

while the book was in process. Today, strong ethics are a central issue for business leaders, knowing consumers are drawn to companies that do the right thing while steering clear of businesses that break ethical boundaries, Nelson says.... View Details
Keywords: by Lane Lambert
  • Web

Health Care - Faculty & Research

focuses on how management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how information technology can... View Details
  • 27 Jun 2019
  • Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

satisfied, invested in, and committed to their relationships than couples who don't bother with them, according to an April article in the Journal of the Association for Consumer Research, Rituals and Nuptials: The Emotional and... View Details
Keywords: by Dina Gerdeman
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

students, Gerardo Lietz notes that they didn’t fully comprehend how it has affected the economy and consumer behaviors until they were in country. “They were surprised by the extent to which the cultural and... View Details
Keywords: Jennifer Gillespie
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55322 forthcoming Journal of Financial Economics Governance Through Shame and Aspiration: Index Creation and Corporate Behavior By: Chattopadhyay, Akash, Matthew D. Shaffer, and... View Details
Keywords: Dina Gerdeman
  • February 2018 (Revised October 2019)
  • Technical Note

The Art and Science of Brand Valuation

By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details
Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Related
  • 15 Dec 2023
  • News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in all sectors, more support is needed on the ground: investment,... View Details
Keywords: Margie Kelley
  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
Related
  • 08 Mar 2016
  • First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer View Details
Keywords: Sean Silverthorne