Communication Intention and Meaning - Publications - Faculty & Research

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

missing an opportunity to turn a good business into a great one. Q: You emphasize that it's more important than ever for managers to communicate business strategy and performance goals effectively to... View Details

Keywords: Re: Robert Simons

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

determinants of intermedia substitutability and complementarity. The first, audience addressability, is the ability of a selected medium to reach an advertiser's target audience efficiently. The second determinant, audience control,... View Details

Keywords: by Peter K. Jacobs; Advertising

01 Apr 2014
Research & Ideas

When Do Alliances Make Sense?

good for the investment projects it is pursuing, and the solo firm is probably particularly good for its projects." But just because a firm decides to form an alliance in one case and not in another... View Details

Keywords: by Michael Blanding; Energy; Utilities

02 Dec 2002
What Do You Think?

How Will We Respond to the “Moment of Truth” in Option Plans?

waning as a means of compensation in the coming years. At the very least, there will be fewer options available. This raises the questions: Who will get them and in what proportion? Aaron Bernstein, the... View Details

Keywords: by James Heskett

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

hardware or software that filters communications or facilitates their monitoring to a government that is likely to use it for both purposes. For Yahoo and Google, among others, it gets even more complex. It... View Details

Keywords: by James Heskett; Technology

28 Jun 2004
Research & Ideas

Microfinance: A Way Out for the Poor

poured resources into hundreds of schemes to end poverty. The World Bank alone has dispersed about $550 billion since its founding in the 1940s, Chu said. Adding in contributions from the "alphabet soup" of other organizations with acronyms such as UNDP View Details

Keywords: by Martha Lagace

23 Mar 2021
Book

Succeeding in the New Work-from-Anywhere World

other cities and other countries,” Neeley points out. Despite these upsides, however, shifting to working remotely is not without its challenges, especially when it comes to communication View Details

Keywords: by Michael Blanding

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

actually needed them, allowing the start-ups to take advantage of them quickly. Second, the networking leads to preferential access, not preferential treatment—a subtle but crucial distinction. Preferential access means being able to call... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

a marketing scholar Rangan is optimistic about strategic CSR efforts that provide value in communities and society. Key concepts include: Corporate social responsibility (CSR) View Details

Keywords: by Staff

28 May 2008
First Look

First Look: May 28, 2008

price of diesel fuel. Purchase the case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508074 Adelphia Communications Corp.'s Bankruptcy Harvard Business School Case 208-071 In 2002, a massive accounting fraud View Details

Keywords: Martha Lagace

16 May 2005
Research & Ideas

Confronting the Reality of Web Services

communication exchanges, are not going to happen unless managers better integrate common standards. McAfee studied IBM's B2B midrange ordering system and interviewed key players to find out what worked View Details

Keywords: by Sara Grant

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

months to research and write. It requires hours of preparation for both student and instructor. Rarely can a complex case be discussed in less than the 80 to 120 minutes typically allowed for such activity.... View Details

Keywords: by James Heskett; Education

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

Wedgwood to Dell. Before leading a wide-ranging discussion that dipped into topics such as cultural literacy, the impact of the Internet, and the continuing importance of traditional communications channels,... View Details

Keywords: by James E. Aisner

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

viewing everyone as a customer, you fundamentally change the nature of the value proposition that exists between you and the entities with whom you interact."2 This theme is echoed in another recent book, Everyone Is a Customer:... View Details

Keywords: by Robert Simons

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

appliances to turn on when rates were at their lowest. Plus smart meters, monitors, and sensors capable of two-way communication would allow for a more efficient reaction time if an outage was detected,... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

downturn will mean lower overall demand. And increased constrained access to physical stores will lead to fewer, shorter visits. Shopping volumes will continue to shift to e-commerce, to the benefit of... View Details

Keywords: by Danielle Kost; Retail

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

perspective, and helps stimulate ideas and connections that I wouldn’t have otherwise encountered. Three books on the meaning of dignity and loss... View Details

Keywords: by Carmen Nobel; Information; Publishing

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation View Details