Filter Results
:
(5,014)
Show Results For
-
All HBS Web
(5,014)
- People (24)
- News (1,711)
- Research (1,329)
- Events (13)
- Multimedia (253)
- Faculty Publications (841)
Show Results For
-
All HBS Web
(5,014)
- People (24)
- News (1,711)
- Research (1,329)
- Events (13)
- Multimedia (253)
- Faculty Publications (841)
- 01 Dec 1996
- News
HBS Alumni Association Board of Directors: President's Report
community - there are over 64,000 graduates of the School's MBA and executive education programs all over the world - is a significant challenge. Every two months, in addition to the most impressive Class...
View Details
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time View Details
- 01 Feb 1997
- News
HBS Alumni Association Board of Directors: President's Report
in a wonderful Volunteer Conference, which drew a record gathering of class secretaries and correspondents, fund agents, and reunion program committee members. The conference provided participants with an...
View Details
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
direction the School is taking. There is also a wealth of resources online to bring you closer to the School's resources, such as Working Knowledge (www.hbsworkingknowledge.hbs.edu) and eBaker, a video library View Details
Keywords:
John Hoffman
- Web
Corporate Governance and Boards of Directors - Course Catalog
HBS Course Catalog Corporate Governance and Boards of Directors Course Number 2010 Professor Lynn Paine Spring; Q3Q4; 3.0 credits 28 Sessions Exam Who should take the course? This course should be View Details
- Web
The Coming of Managerial Capitalism - Course Catalog
Destructive Sides of Early U.S. Capitalism (c. 1790-1870) Scale and the Emergence of Organization (c. 1870-1920) Prosperity, Depression and War (c. 1920-1945) Innovation, Finance and Regulation (c....
View Details
- 01 Oct 1996
- News
Tedlow on Tires and the Meaning of Life
edited by Ted A. Adams "When you study the tire industry," HBS professor Richard S. Tedlow told a Class Day audience of graduating MBAs last June, "you are confronting the meaning View Details
- 01 Dec 2000
- News
HBS Alumni Association Board of Directors: President's Report
and the brightest of the HBS faculty. This fall we tried something new and presented two Executive Education courses to returning alumni. Transitions and Transformations, led by HBS professor emeritus Carl Sloane, was offered to the View Details
- 25 Mar 2016
- News
New Head of MBA Admissions Is 2013 Grad
all strive to shape the world around them for the better. The experience of a two-year, full-time MBA at HBS continues to have a great impact on me personally and as a leader. “My goal as Dee’s successor is to make sure that each diverse...
View Details
- 01 Oct 1997
- News
HBS Alumni Association Board of Directors: President's Report
Fall at HBS means many things to many people - for the incoming MBA Class of 1999 it means a certain level of discomfort as they take on a seemingly unmanageable case load and...
View Details
- 01 Dec 1999
- News
HBS Alumni Association Board of Directors: President's Report
A change of seasons often means new beginnings, and I am delighted to report that the Alumni Association Board of Directors got off to an energetic start at its first meeting View Details
- 01 Dec 1998
- News
HBS Alumni Association Board of Directors: President's Report
The latter will incorporate updates on School initiatives and provide hands-on training and resources for HBS volunteers. We are grateful to all volunteers- class correspondents, fund agents, club officers, reunion committee members, and...
View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
As you read this, many of you will be returning from HBS and the celebration of your class reunion. Knowing how special these events can be, I trust you had a great time --...
View Details
Keywords:
Edmund A. Hajim (MBA 1964)
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
to the judges—five teams in each of the two class sessions that Brown taught this spring. Ideas included ways to revive existing luxury brands (marketing diamonds Shreve, Crump & Low to a younger...
View Details
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
the book and I talked to business people and I talk to a really fascinating woman who’s an HBS, I think class of '05, Yael Melamed (MBA 2005), who is, she's a psychotherapist and she deals with...
View Details
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
View Details
Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- 01 Jun 2001
- News
Monsignor Frederick Dolan Finds a New Calling at HBS Club of Montreal
still considered part of the Class of 1978. Dolan acknowledges that his circumstances are unusual, and even admits he had a few reservations about taking over the role View Details
- 24 Apr 2014
- News
Nurturing students who can think outside of the box
Chen Weiming (MBA 1993) is reimagining the way China views education. As founder of Xing Wei College, a first-of-its-kind, privately run institution outside of Shanghai, Chen is at the forefront View Details
- 17 Feb 2022
- Blog Post
The Fifth Year of Short Intensive Programs (SIPs) at HBS
“How Star Women of Faith Succeed” with Val Mosley, chair of Valmo Ventures; Cheryl Bachelder, former CEO of Popeye’s; and MBA Class View Details
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
and believe in. Consider that one of those tools, crowdfunding, is on track to account for more investment money than venture capital itself by 2016, rising from just $880 million in 2010 to an estimated $34...
View Details