Publications

March 2004 (Revised April 2004)
Background Note

Seeing What's on Red Auerbach's Mind

By: Joseph B. Lassiter III and John T. Gourville

Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details

Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry

25 Nov 2015
News

HHL Awards Honorary Doctorate to Harvard Professor Stefan H. Thomke

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

Cissy Chen (MBA 2019) reflects on her how experience at HBS shaped her career and inspired her to make a difference in her home region of Asia through impact investing. How has your education at HBS helped to shape your View Details

June 2020
Case

Jill Draeger

By: Howard H. Stevenson and Michael J. Roberts

The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of... View Details

Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

employees, founding leaders confront an important reality: It’s time to let go. It’s simply impossible to be plugged into everything. At this stage, you are probably managing managers, and more than ever have to empower your leaders to,... View Details

Keywords: by Julia Austin

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

students to clarify their personal and professional goals while looking at their strengths and weaknesses. They are asked to reflect on their experiences and then explore one or more visions for where they see their lives going, taking into account not only View Details

Keywords: by Dina Gerdeman; Education

28 Apr 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior Product Manager leading a team that... View Details

26 Jul 2021
News

The Power of Trust with Sandra Sucher

25 Aug 2014
HBS Case

Starbucks Reinvented

managers are confronted in their careers with the sort of transformation challenge faced by Starbucks, but Schultz's reflections and actions are instructive for anyone charged with finding sources of... View Details

Keywords: by Julia Hanna; Food & Beverage

Career Coach

Adelina Pak

and can speak to the differences. With her career journey spanning teaching, management consulting, and tech, Adelina understands firsthand both the opportunities and challenges of View Details

08 Sep 2021
Blog Post

Building the Bridge from Nonprofit to VC with Joshua Mbanusi (MBA 2021)

A career pivot into venture capital from a “nontraditional” HBS professional background can seem daunting, or perhaps even impossible. In truth, it is a significant challenge to secure a full-time or internship role in venture capital... View Details

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales