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Show Results For
- All HBS Web
(1,359)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
Jay C. Hormel
Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18%... View Details
Keywords: Food & Tobacco
- 01 Mar 2010
- News
Students Assist Needy Family
A Boston family threatened with homelessness got a financial lift from more than seventy HBS students just before Thanksgiving. In response to an e-mail campaign launched by roommates Grace Simmons and Jennifer Kelm (both HBS ’10), their... View Details
- Web
A Separate Campus - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections
social and intellectual entities,” Donham wrote. “And when this is done, the man who comes to the Business School will feel . . . he is treated like a human being.” 7 In 1924, a $5 million fundraising campaign began for construction of a... View Details
Daniel F. Gerber
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber... View Details
Keywords: Food & Tobacco
- 17 Apr 2014
- News
A Family Investment
Murat Özyeg in (MBA 2003) always knew that eventually he would join the Fiba Group, the investment firm he watched his father, Hüsnü Özyeg in (MBA 1969), build in the 1980s. He was also aware that education would be key to his ability to successfully contribute to the... View Details
- 23 Jun 2014
- News
Freedom to Explore
Although Sherry L. Coutu (MBA 1993) now works as an angel investor in Cambridge, England, some 3,000 miles from Boston, Harvard Business School remains close to her heart. “The words of my professors and my classmates are part of my life every day, and I’m certainly... View Details
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
Thomas J. Burrell
Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough... View Details
Keywords: Services
Gordon M. Bethune
When Bethune took over Continental, the company was nearly out of cash, there was conflict between employees and management, and the airline ranked last in customer satisfaction. Bethune initiated a market research campaign to determine... View Details
Keywords: Transportation
- 01 Jun 2014
- News
Taking the Lead in Support of HBS
"When it comes to innovative business education, HBS leads the way. I contribute on a regular basis because it's important to me that the School continues on that path." —Andrew Hauptman (MBA 1995) Chairman, Andell, Inc.; Owner and Chairman, Major League Soccer's... View Details
- March 2016 (Revised February 2023)
- Teaching Note
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
- 01 Jun 2018
- News
The Importance of Philanthropy
Thanks to the generosity of alumni and friends over many years, HBS is fortunate to have an endowment that provides a foundation of support for core priorities. However, contrary to popular belief, the endowment does not cover all our financial needs. Annual giving to... View Details
- 13 May 2013
- News
The Personal Touch
Alex Timken has led all three Class of 1996 Reunion Campaigns, including a record-breaking 15th Reunion. That campaign raised more than $3 million, with Timken’s Section H achieving 57 percent participation, the highest in the class.... View Details
- 01 Dec 2022
- News
Research Brief: Pocket Change
Illustration by Jim Frazier Women and ethnic minorities donate small amounts of money to political candidates in ways that have helped to democratize the American electoral process, suggests Associate Professor Vincent Pons. In his “Small View Details
Keywords: Jill Radsken
- 01 Dec 2003
- News
Christine Fairchild to Head External Relations
“I am thrilled to have this opportunity to broaden my work with alumni.” She noted that her two major tasks involve “following through on the momentum of the current capital campaign and continuing to engage our alumni on multiple levels.... View Details
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
Keywords: Food & Tobacco
Peter H. Coors
Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly... View Details
Keywords: Food & Tobacco
- 01 Sep 2017
- News
Opening Doors
Lavine Family Makes Record-Breaking Gift for Fellowships “We do not believe that intellect is distributed based on income.” —Jeannie Lavine (MBA 1992) “We do not believe that intellect is distributed based on income.” —Jeannie Lavine (MBA 1992) Jonathan S. Lavine and... View Details
William Bernbach
Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for... View Details
Keywords: Services