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Show Results For
- All HBS Web
(31,751)
- People (86)
- News (11,039)
- Research (13,559)
- Events (149)
- Multimedia (1,373)
- Faculty Publications (10,747)
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 23 Dec 2013
- News
Harvard Business School's Anita Elberse
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an... View Details
Keywords: Balanced Scorecard; Employees; Customization and Personalization; Performance Evaluation; Measurement and Metrics; Management Teams; Projects; Energy Industry; Mining Industry; United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- August 2020
- Article
Financial Market Risk Perceptions and the Macroeconomy
By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details
Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment
Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
- 30 Jan 2015
- News
Harvard business profs to tweet about the Super Bowl
- 10 Oct 2013
- News
Business Leaders as our Missing Middle?
- Web
Employment | Harvard Business School
whose mission-driven work provides real value and impact. Faculty Positions Join a culturally diverse full-time intellectual community that draws on their research to educate leaders who make a difference in the world and help shape the... View Details
- 07 Sep 2021
- News
Texas Abortion Law Roils Businesses
- Article
How to Shift from Selling Products to Selling Services
By: Doug J. Chung
Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details
Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management
Chung, Doug J. "How to Shift from Selling Products to Selling Services." Harvard Business Review 99, no. 2 (March–April 2021): 48–52.
- 19 Mar 2007
- Research & Ideas
Handicapping the Best Countries for Business
important and what are the keys to analyzing and understanding a country's near-term direction? A: Any business person is interested only in the future—in where markets and... View Details
Keywords: by Sean Silverthorne
- June 2010 (Revised April 2011)
- Case
Continental Media Group: Business Highlights
By: Robert L. Simons and Kathryn Rosenberg
Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top... View Details
Keywords: Accounting; Governance Controls; Management Systems; Risk Management; Business Strategy; Publishing Industry
Simons, Robert L., and Kathryn Rosenberg. "Continental Media Group: Business Highlights." Harvard Business School Case 110-087, June 2010. (Revised April 2011.)
- April 2012 (Revised May 2012)
- Case
Merck: Operating Science-Based Business
By: Ananth Raman, Inga Maurer and William Schmidt
Merck is known for its commitment to investing in basic R&D. Are Merck's long-term investments justifiable when the firm faces extreme earnings pressure? View Details
Keywords: Science-Based Business; Management; Research and Development; Business and Shareholder Relations; Operations; Pharmaceutical Industry; United States
Raman, Ananth, Inga Maurer, and William Schmidt. "Merck: Operating Science-Based Business." Harvard Business School Case 612-082, April 2012. (Revised May 2012.)
- Web
Podcast - Business & Environment
financing in order to scale rapidly. Guest/Host: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call George Serafeim, Charles... View Details
- Research Summary
Tax Factors in Business Decisions
Henry B. Reiling is continuing a field-based project that explores the human, business, tax, and finance problems encountered in transferring the ownership and management of a family business to the next generation.
- November 2007
- Class Lecture
The Baby Business (FSS)
By: Debora L. Spar
In vitro fertilization and genetic screening are possible with the advent of biotechnology. International adoptions, surrogacy, and other approaches to family planning are on the rise. But few rules govern these measures, medical costs can be prohibitive, and... View Details
Keywords: Governing Rules, Regulations, and Reforms; Policy; Demand and Consumers; Business and Government Relations; Business and Stakeholder Relations; Genetics; Societal Protocols; Commercialization; Biotechnology Industry; Health Industry
Spar, Debora L. "The Baby Business (FSS)." Harvard Business School Class Lecture 708-701, November 2007.
- 14 Mar 2012
- News
Bill to help businesses raise capital goes too far
- Teaching Interest
Business Opportunties in Climate Adaptation
By: John D. Macomber
This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details
- 2019
- Chapter
Pathways to Leadership: Black Graduates of Harvard Business School
By: Anthony J. Mayo and Laura Morgan Roberts
In chapter 3, “Pathways to Leadership,” Anthony J. Mayo and Laura Morgan Roberts present a portrait of the backgrounds, experiences, and perspectives of black alumni of the HBS MBA program. With this study, HBS has allowed itself to be exposed in a way that other... View Details
Mayo, Anthony J., and Laura Morgan Roberts. "Pathways to Leadership: Black Graduates of Harvard Business School." Chap. 3 in Race, Work, and Leadership: New Perspectives on the Black Experience, edited by Laura Morgan Roberts, Anthony J. Mayo, and David A. Thomas, 41–72. Boston, MA: Harvard Business Review Press, 2019.
- June 2002 (Revised April 2003)
- Course Overview Note
Business Marketing: Course Overview Note for Instructors
By: Das Narayandas
Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS. View Details
Keywords: Marketing