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      • January 2002
      • Exercise

      Socrates, Inc.

      By: Alan D. MacCormack and Kerry Herman
      Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details
      Keywords: Business Plan; Business Startups; Internet and the Web; Opportunities; Business Processes; Organizational Structure; Decision Choices and Conditions; Organizational Design; Education Industry; Information Technology Industry
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      MacCormack, Alan D., and Kerry Herman. "Socrates, Inc." Harvard Business School Exercise 602-115, January 2002.
      • January 2002 (Revised August 2006)
      • Background Note

      New Venture Financing

      By: Howard H. Stevenson and Michael J. Roberts
      Describes the various alternative financing alternatives available to new ventures. A rewritten version of an earlier note. View Details
      Keywords: Financing and Loans; Business Startups
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      Stevenson, Howard H., and Michael J. Roberts. "New Venture Financing." Harvard Business School Background Note 802-131, January 2002. (Revised August 2006.)
      • December 2001
      • Teaching Note

      Parenting Magazine TN

      By: Paul A. Gompers
      Teaching Note for (9-291-015). A rewritten version of an earlier teaching note. View Details
      Keywords: Money; Capital; Capital Budgeting; Decisions; Cost Accounting; Economic Systems; Negotiation Process; Corporate Accountability; Negotiation Deal; Business Startups; Financial Strategy; Corporate Finance; Journalism and News Industry; Publishing Industry
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      Gompers, Paul A. "Parenting Magazine TN." Harvard Business School Teaching Note 202-065, December 2001.
      • December 2001
      • Case

      Sarah Vickers-Willis: Career Decisions (A)

      By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
      Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details
      Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups
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      Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (A)." Harvard Business School Case 802-111, December 2001.
      • December 2001
      • Case

      Sarah Vickers-Willis: Career Decisions (B)

      By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick
      Supplements the (A) case. View Details
      Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups
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      Hart, Myra M., Lynda M. Applegate, Sarah Harden, and Susan Saltrick. "Sarah Vickers-Willis: Career Decisions (B)." Harvard Business School Case 802-112, December 2001.
      • December 2001
      • Case

      IntellectExchange, Inc.

      By: James I. Cash Jr. and Janis L Gogan
      A start-up intellect exchange initially offered a public expertise exchange, connecting experts with clients. Now management wonders whether a new, more focused strategy will succeed. View Details
      Keywords: Business Startups; Experience and Expertise; Networks; Business Strategy
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      Cash, James I., Jr., and Janis L Gogan. "IntellectExchange, Inc." Harvard Business School Case 802-113, December 2001.
      • 2001
      • Chapter

      Building Information Age Businesses for the 21st Century

      By: L. M. Applegate
      Keywords: Organizational Design; Organizational Structure; Business Startups
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      Applegate, L. M. "Building Information Age Businesses for the 21st Century." In E-Business Handbook, edited by Paul B. Lowry, J. Owen Cherrington, and Ronald R. Watson. St. Lucie Press, 2001.
      • November 2001 (Revised October 2006)
      • Case

      Smartix (A): Dancing with Elephants

      By: Donald N. Sull, James K. Sebenius and Noam Wasserman
      This case describes issues facing the founder-CEO of a high-tech start-up in Boston, as he negotiates with multiple large potential partners and investors. The negotiations include a potential business partnership with FleetCenter and Madison Square Garden, and a... View Details
      Keywords: Information Technology; Venture Capital; Negotiation; Entrepreneurship; Business Startups; Power and Influence; Technology Industry; Boston
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      Sull, Donald N., James K. Sebenius, and Noam Wasserman. "Smartix (A): Dancing with Elephants." Harvard Business School Case 902-156, November 2001. (Revised October 2006.)
      • November 2001
      • Case

      Sigma Networks, Inc.

      By: Thomas R. Eisenmann and Christina L. Darwall
      Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
      Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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      Eisenmann, Thomas R., and Christina L. Darwall. "Sigma Networks, Inc." Harvard Business School Case 802-103, November 2001.
      • November 2001
      • Case

      Korea-Tender

      By: Das Narayandas and Kate Attea
      Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
      Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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      Narayandas, Das, and Kate Attea. "Korea-Tender." Harvard Business School Case 502-035, November 2001.
      • October 2001 (Revised March 2002)
      • Case

      Perlegen Sciences

      By: Linda A. Hill and Nicole Tempest
      As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details
      Keywords: Innovation Leadership; Groups and Teams; Management Teams; Problems and Challenges; Business Startups; Genetics; Talent and Talent Management; Innovation Strategy; Biotechnology Industry
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      Hill, Linda A., and Nicole Tempest. "Perlegen Sciences." Harvard Business School Case 402-026, October 2001. (Revised March 2002.)
      • October 2001
      • Case

      SchoolSuccess.net

      By: James E. Austin and Arthur McCaffrey
      The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details
      Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams
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      Austin, James E., and Arthur McCaffrey. "SchoolSuccess.net." Harvard Business School Case 302-008, October 2001.
      • October 2001
      • Supplement

      R&R

      By: Howard H. Stevenson and Amy Blitz
      Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience,... View Details
      Keywords: Entrepreneurship; Business Startups; Cost; Social and Collaborative Networks; Experience and Expertise
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      Stevenson, Howard H., and Amy Blitz. "R&R." Harvard Business School Video Supplement 802-802, October 2001.
      • October 2001 (Revised March 2002)
      • Case

      Bluefin Robotics

      By: Joseph B. Lassiter III and David Kiron
      Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
      Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
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      Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
      • August 2001 (Revised May 2002)
      • Case

      Worldzap

      By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
      In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third... View Details
      Keywords: Business Startups; Information Technology; Marketing Strategy; Distribution; Technology Adoption; Forecasting and Prediction; Value Creation; Information Technology Industry; Sports Industry; Europe
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      Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)
      • August 2001 (Revised April 2005)
      • Case

      Surface Logix

      By: Joseph B. Lassiter III, Michael J. Roberts and Kim Slack
      Describes a start-up in the field of nano technology--very small physical structures measured in the billionths of a meter. The company, Surface Logix, has assembled a portfolio of intellectual property and completed some of the R&D work required to develop actual... View Details
      Keywords: Business Startups; Research and Development; Marketing Strategy; Product Marketing; Product Development; Intellectual Property; Investment Portfolio
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      Lassiter, Joseph B., III, Michael J. Roberts, and Kim Slack. "Surface Logix." Harvard Business School Case 802-050, August 2001. (Revised April 2005.)
      • April 2001 (Revised July 2001)
      • Case

      Verge Software (A)

      By: Dorothy A. Leonard and Elizabeth Kind
      Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's... View Details
      Keywords: Venture Capital; Investment; Corporate Entrepreneurship; Business or Company Management; Business Strategy; Technological Innovation; Applications and Software; Management Teams; Governing and Advisory Boards; Business Startups; Decision Choices and Conditions; Product Development; Information Technology Industry; United States
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      Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
      • April 2001 (Revised August 2001)
      • Case

      Color Kinetics Incorporated (A)

      By: Das Narayandas and Mary N. Caravella
      Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details
      Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry
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      Narayandas, Das, and Mary N. Caravella. "Color Kinetics Incorporated (A)." Harvard Business School Case 501-077, April 2001. (Revised August 2001.)
      • March 2001 (Revised July 2002)
      • Case

      WingspanBank.com (B): Should This Bird Still Fly?

      By: Sandra J. Sucher and Stacy McManus
      WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details
      Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry
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      Sucher, Sandra J., and Stacy McManus. "WingspanBank.com (B): Should This Bird Still Fly?" Harvard Business School Case 601-071, March 2001. (Revised July 2002.)
      • March 2001 (Revised October 2001)
      • Case

      Honest Tea

      By: Paul A. Gompers
      This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy. View Details
      Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions
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      Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, March 2001. (Revised October 2001.)
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