Filter Results:
(852)
Show Results For
- All HBS Web
(3,829)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
Show Results For
- All HBS Web
(3,829)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
Sort by
- 13 Feb 2019
- News
We’re All Going to Get Hacked
management, to make the investment with the money, to protect themselves. It’s only a matter of time until a big brand that we all know and trust—and every day—gets hammered hard. Not just Supermicro, but what about Apple, Amazon? I mean,... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
introduced the banquet's featured speaker, Marissa Solis, the senior vice president for global brand and consumer marketing at the NFL. "She's an amazing and inspirational Latino professional," says Pérez-Riera. "We had an absolutely... View Details
Keywords: Margie Kelley
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
- 01 Jun 2020
- News
Inside Out
multiply it by 0.9. That’s your indoor age. If we are lucky enough to live to 80, most of us will have spent 72 years inside! We spend nearly all of our time indoors—so much so that Velux, a Danish company that specializes in skylights, cleverly View Details
- 23 Oct 2019
- News
After the Storm
impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the dress code. And you made a big... View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 12 Dec 2018
- News
Lesson Plan
Caravia—a store remodel that includes a new seating area, for example, or sales and marketing efforts such as branded merchandise and an increased social media presence. Caravia is a sanctuary of sorts, a space where Cognetti can recharge... View Details
- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about home heating again, became a... View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that compelling 30-second elevator pitch. So in dating, singles are... View Details
Keywords: Zoom
- 01 Dec 2000
- News
Latin America's Decade
Gaston Azcarraga's Grupo Posadas acquired the Caesar Park brand of luxury hotels in Brazil and Argentina in 1998, he faced the familiar challenge of bridging cultural and linguistic differences. "We realized that being similar is not the... View Details
- 01 Jun 2013
- News
Five Bright Ideas
compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad Greenwald (MBA 1990), now its... View Details
- 01 Jun 2003
- News
Up Against The Firewall
although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details
Keywords: Margie Kelley
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden, New Jersey in our View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details