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Show Results For
- All HBS Web
(3,814)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
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- 01 Oct 2002
- News
What's Cookin'
American economic system.” Castaldo's own path to the industry began in brand management for Clairol; in 1980, he was recruited by Burger King Corporation and left five years later as vice president of advertising. Explaining the leap... View Details
Keywords: Hanna, Julia
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship perspective, it's a first step... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
mammoth charitable foundation created by the combined wealth of Bill and Melinda Gates and Warren Buffett. "We have evidence," Sorrell says, "that young consumers are more emotionally connected to brands or products that take a... View Details
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
American designers: Ralph Lauren, Calvin Klein, and Donna Karan. How much has the store — and the business — changed over the years? Enormously. Brands and stores are now global. While the Internet has changed everything, good stores... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live and work in their local countries. And so whatever they're earning is being spent locally. The... View Details
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details
- 13 Jun 2017
- News
Finding Common Ground
Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on branding and communications services... View Details
Keywords: Ralph Ranalli
- 01 Jun 2005
- News
One-on-One with Grover Norquist
raising taxes. With the Pledge, we branded the Republican Party at the national level as the party that will not raise your taxes. What are your tax reform priorities for the second Bush administration? Year one, kill the “death” estate... View Details
Keywords: Government
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Dec 1999
- News
A Class Act
both. William D. Washburn (MBA '34) February 1961 Heard from Pete Foster, who continues to operate very successfully as a brand man for Procter & Gamble's Germasetic Dreft Soap - which is especially for diapers. His wife reports adequate... View Details
Keywords: Nancy O. Perry
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 26 Feb 2020
- News
Phoenix Rising
persuade people, when the country was falling apart, that you see an incredible opportunity to move ahead,” she says. But all of those cases from second-year Entrepreneurial Finance proved invaluable in helping her grow the business in spite of a fractured economy.... View Details
Keywords: Jen McFarland Flint
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National Magazine Award for best website... View Details
- 22 Feb 2022
- News
Launch Codes
Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details