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  • All HBS Web  (3,831)
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  • All HBS Web  (3,831)
    • People  (15)
    • News  (852)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)
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  • 01 Dec 2009
  • News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that bring cell phones to Sudan,... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Aug 1998
  • News

Spring Reunions: Milestones and Memories

by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details
Keywords: Eileen K. McCluskey
  • 01 Sep 2003
  • News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance
  • 01 Jun 2006
  • News

India Arrives

the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
  • 01 Jun 2004
  • News

Books

century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
Keywords: book review; faculty books; Publishing Industries (except Internet); Information
  • 19 May 2022
  • News

Leading to Salvation

Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details
  • 02 Sep 2018
  • News

Havana Rising

startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details
Keywords: Dan Morrell; photographed by Eve North
  • 01 Jun 1996
  • News

Class Acts

discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
  • 10 Mar 2017
  • News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
Keywords: LEGO; Lego
  • 01 Dec 2020
  • News

The Fine Print: Alumni Recommend Their Best Reads

him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
  • 01 Dec 2014
  • News

Case Study: Growing the Family Business

discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details
Keywords: childcare; Finance
  • 01 Mar 2019
  • News

Case Study: Off to a Fine Art

to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for Mexico’s young urbanites. But by... View Details
Keywords: Jen McFarland Flint
  • 01 Sep 2017
  • News

Case Study: Confidence Builder

we create a category?” How they answered the question: “It’s a question that’s still top of mind,” says Rose. The company has focused on defining its brand as one that provides “wonder, emotion, and meaning,” and communicating those... View Details
Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jan 2005
  • News

Judith R. Haberkorn, 111th AMP, 1992

and brand change to MCI. Her involvement coincided with the company's emergence from bankruptcy, as the board worked to install new leadership and restore stability. "To me, most of what we do on boards is straightforward," she observes.... View Details
  • 01 Apr 2000
  • News

A Place in the Sun

things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
  • 01 Mar 2005
  • News

In the Blood

question about it.” Clay also attended the HBS Executive Education course Families in Business with his wife, Blythe, whom he refers to as “my board of directors”; daughter Heather; son Case, who acts as codirector of sales; and Case’s wife, Lorin. BLUEGRASS COUNTRY:... View Details
Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Mar 2012
  • News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Mar 2018
  • News

March 2018 Alumni and Faculty Books

Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

site, but building a persistent brand is a difficult and expensive proposition. "Online customers clamor for attention to be paid to them," she said. "They expect a high degree of customization and politeness." The next panel moved from... View Details
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