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Show Results For
- All HBS Web
(3,789)
- People (15)
- News (856)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,480)
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- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education program. Behind every Super Bowl ad is... View Details
Keywords: Margie Kelley
- 01 Mar 2004
- News
Ron Shaich’s Café Society
myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience also taught me how difficult... View Details
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
sad state of affairs when we business people have a reputation for being really good at the hard core stuff and not great at the soft stuff. I also think it says that we should all be aware of the fact that Donald Trump has had a significant impact on the View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- 01 Dec 2010
- News
How to Survive Past Start-up
thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details
- 01 Apr 1997
- News
Facing the Music
assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2006
- News
India Arrives
the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
- 01 Dec 2009
- News
Robert Goodwin
finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that bring cell phones to Sudan,... View Details
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details
Keywords: Eileen K. McCluskey
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Dec 1999
- News
A Class Act
both. William D. Washburn (MBA '34) February 1961 Heard from Pete Foster, who continues to operate very successfully as a brand man for Procter & Gamble's Germasetic Dreft Soap - which is especially for diapers. His wife reports adequate... View Details
Keywords: Nancy O. Perry
- 19 May 2022
- News
Leading to Salvation
Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details
- 02 Sep 2018
- News
Havana Rising
startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details