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  • All HBS Web  (3,831)
    • People  (15)
    • News  (852)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,497)
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  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

introduced the banquet's featured speaker, Marissa Solis, the senior vice president for global brand and consumer marketing at the NFL. "She's an amazing and inspirational Latino professional," says Pérez-Riera. "We had an absolutely... View Details
Keywords: Margie Kelley
  • 01 Oct 1998
  • News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
  • 01 Apr 2001
  • News

Beyond Accommodation

blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
Keywords: Margie Kelley; AT&T; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • 21 Jun 2010
  • News

Launching a Fashion Site

Keywords: fashion; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services; Clothing and Clothing Accessories Stores; Retail Trade
  • 13 Feb 2019
  • News

We’re All Going to Get Hacked

management, to make the investment with the money, to protect themselves. It’s only a matter of time until a big brand that we all know and trust—and every day—gets hammered hard. Not just Supermicro, but what about Apple, Amazon? I mean,... View Details
  • 01 Apr 1997
  • News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage of Motown's worldwide artist and View Details
Keywords: Marguerite Rigoglioso
  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
  • 01 Feb 1997
  • News

Doing It Your Way

actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 01 Jun 2013
  • News

Five Bright Ideas

compensation in return for allowing marketing programs through school websites and on campus, including on-premise signage, naming rights, and branded items. Colorado-based EFP, founded in 2010 by Brad Greenwald (MBA 1990), now its... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 01 Jun 2003
  • News

Up Against The Firewall

although many would like to say ‘I’m busy, let the MIS folks take care of it.’ Instead, it’s more likely they don’t get it — they don’t understand the degree to which a company’s livelihood could be impaired or its brand damaged, or the... View Details
Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services
  • 06 Dec 2021
  • News

HBS Curricula Explore the Complexities of Innovation

branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students and course... View Details
Keywords: Jennifer Gillespie
  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, and even Korea.... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2015
  • News

Screen Grab

engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 10 Aug 2022
  • News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after.... View Details
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education program. Behind every Super Bowl ad is... View Details
Keywords: Margie Kelley
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience also taught me how difficult... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
  • 01 Dec 2009
  • News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that bring cell phones to Sudan,... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 01 Aug 1998
  • News

Spring Reunions: Milestones and Memories

by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details
Keywords: Eileen K. McCluskey
  • 01 Sep 2003
  • News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
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