Publications

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  • 10 Jan 2005
  • Research & Ideas

Motivation and the Cross-Sector Alliance

alliances are built. By motivations, we mean the conscious values and explicit purposes that initially drive individuals and organizations to explore the possibility of working across sectors. It is vital that each partner have clarity... View Details
Keywords: by James Austin, Ezequiel Reficco & SEKN research team
  • 25 Aug 2022
  • News

On Purpose

our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 22 May 2007
  • First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details
Keywords: Martha Lagace
  • 20 May 2008
  • First Look

First Look: May 20, 2008

such as stable value funds, balanced funds, and life-cycle (or target date) funds. We find that life-cycle funds designed to match the risk tolerance and investment horizon of investors have small welfare costs. All other choices,... View Details
Keywords: Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

(Bazerman, Loewenstein & White, 1992). The present analysis, however, shows that the perceived value of such tradeoffs—the transaction utility (Thaler, 1985; 1999)-depends on whether the allocation occurs within a particular social... View Details
  • 01 Apr 2002
  • News

Q&A - Mark Fields

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing
  • October 2019
  • Case

GRIT Fitness

By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed... View Details
Keywords: Entrepreneurship; Business Startups; Mission and Purpose; Corporate Strategy; Customer Focus and Relationships; Forecasting and Prediction; Business Plan; Trends; Experience and Expertise; Talent and Talent Management; Training; Health; Selection and Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands and Branding; Organizational Culture; Organizational Structure; Motivation and Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
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  • 12 Jan 2010
  • First Look

First Look: Jan. 12

  Working PapersA Reference Point Theory of Mergers and Acquisitions Authors:Malcolm Baker, Xin Pan, and Jeffrey Wurgler Abstract The use of judgmental anchors or reference points in valuing corporations affects several basic aspects of... View Details
Keywords: Martha Lagace
  • 01 Sep 2024
  • News

Reduce, Reuse, Recycle

Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details
Keywords: April White
  • 01 Apr 1999
  • News

Short Takes

competitive edge. As one example of a winning strategy, Nolan cites Cisco Systems, a twelve-year-old company that makes routers for networks. In 1998, Cisco reached a market value exceeding $100 billion in record-breaking time. It did so,... View Details
Keywords: Eileen K. McCluskey
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality... View Details
Keywords: Martha Lagace
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with a valuable marketing... View Details
Keywords: by Martha Lagace
  • Web

The Strategic Case for Diversity in Digital Transformation - Blog: RGE Report

development pipelines . For boards, the imperative is not only to govern technological strategy but to make sure that tools like AI are deployed in ways that reinforce , rather than erode, positive organizational values . Ignoring how AI... View Details
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

issues regarding divergent views amongst the partners, building a brand in a very competitive marketplace, and the stability of the core team. Finally, the firm has been presented with an opportunity to join two other firms in a three-way... View Details
Keywords: Martha Lagace
  • Web

Social Media Guidelines for Faculty and Staff | About

to the content that you post and will be associated with you or with the University. Some additional considerations when using networking and social media tools as a member of the HBS community: You are responsible for upholding the School’s Community View Details
  • 16 Mar 2010
  • First Look

First Look: March 16

  PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2016
  • First Look

September 20, 2016

can harness volunteer leadership for transformative change; and how professionals can sustain core values in the midst of daily routine. The diverse array of writers with international reputations in their fields makes it the only book of... View Details
Keywords: Sean Silverthorne
  • 25 Aug 2017
  • Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A company that is seen as... View Details
Keywords: by Gautam Mukunda