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Show Results For
- All HBS Web
(1,219)
- People (7)
- News (345)
- Research (608)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 01 Feb 1999
- News
New Releases
longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy. Bartlett and Ghoshal View Details
Keywords: Nancy O. Perry
- Profile
Alika Phipps
eye toward returning to her family’s businesses, Alika was attracted to HBS’ emphasis on general management. “The program gives you a broad overview of many different skills,” she says. “Daily case study actively builds leadership... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
they can compete successfully in both the old and the new economies. Authors Philip Kotler, Dipak C. Jain, and Suvit Maesincee show how to build a complete marketing platform around the exploration, creation, and delivery of superior... View Details
- Profile
Jeremy King
"On graduation, I found a role in consulting to investment banks, exchanges, hedge funds, and private equity. This role was perfect for me to learn more about the industry and build skills outside science." Through this... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
the probability of success in building brands and positioning products and services. The process is effective in terms of both results and costs. All of this suggests that what we experience as consumers may... View Details
Keywords: by James Heskett
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
a long time to build up a culture of integrity for any inspection service,” Quelch says. Plus in China, some suspect that foreign brands are at times unfairly targeted, accused of food safety violations that... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
boycotts at universities by students who go to their own administrators and say, “You have to ensure that our sportswear isn’t made with sweatshop labor.” All those companies and organizations with brands to protect have to focus on this... View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online branding ; and... View Details
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they View Details
Keywords: by John Quelch
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
bank account, and family support system.” Up the structure. Build your own board of directors. “You need a group of people who will offer outside support and call you to account,” Burton advises. Evaluate your approach on a monthly basis.... View Details
- 01 Dec 2010
- News
A Smooth Stretch
is a certified yoga instructor, has created a foundation to help spread yoga teaching and practice throughout society, including among at-risk youth. Said Hanna, “I wanted to build a brand that inspires... View Details
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon... View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in... View Details
Keywords: by James Heskett
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
'03 David Merle, MBA '03 Superdome building integrated photovoltaics India HBS Club of India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America HBS Club of Brazil Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
Keywords: Multiple alumni
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass,... View Details
- 28 Feb 2024
- Blog Post
African American Student Union Spotlight on Entrepreneurship
Initially, I worked for three years at the Nike World Headquarters in Beaverton, Oregon, as a rotational operations analyst. Following this, I relocated to Los Angeles, California, to serve as a program manager. In this role, I helped View Details
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
criteria. They are building all-electric, zero-emissions autonomous cars with the mission of making our cities safer and more sustainable with every ride. The Internship Experience I’m on the Go-To-Market team, which is responsible... View Details
- 10 Aug 2015
- News
Giving Kids Tech Tools to Make an Impact
and brands to build robust apps, Kadomatsu says Mouse programs have served more than 33,000 students nationwide. “More than 50 percent of public school students in America are considered low-income, and I am... View Details
- 01 Apr 2000
- News
Getting the Message
Global Internet Practice. He previously served as founder and CEO of an interactive brand marketing consultancy, where he developed patented applications to help corporations build relationships between... View Details
Keywords: Susan Young