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Show Results For
- All HBS Web
(1,214)
- People (7)
- News (346)
- Research (603)
- Events (1)
- Multimedia (14)
- Faculty Publications (230)
- Profile
Jenny Tison
summer internships. At J.P. Morgan, Jenny learned that, “banking was not for me.” An internship at the Pentagon, as a junior program analyst, confirmed her enthusiasm for math and measuring performance. An entrepreneurial venture – selling national and View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's business leaders be involved in... View Details
Keywords: by James Heskett
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
'03 David Merle, MBA '03 Superdome building integrated photovoltaics India HBS Club of India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America HBS Club of Brazil Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
Keywords: Multiple alumni
- Web
Online Digital Marketing Strategy Course | HBS Online
attribution, budget allocation, and calculating customer lifetime value Explore customer engagement techniques, including personalization, storytelling, and community building Who Will Benefit Marketing Professionals Non-Marketing... View Details
- Profile
Yubo Cui
precise as possible by determining demand and building only what was absolutely necessary.” In addition to the language barriers, the two companies faced a clash of cultures. “The Germans took pride in tradition and quality,” Yubo says.... View Details
Keywords: Manufacturing/Energy
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller... View Details
Keywords: Julia Hanna
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
likely voters. He built a coalition that energized young, first-time voters and registered thousands of previous non-voters. His organization encouraged early voting by Democrats to build well-publicized poll leads and to reduce the... View Details
Keywords: by John Quelch
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- 01 Dec 2008
- News
Alumni Books
plans that are easy to apply. It highlights why marketing plans matter and where they go wrong and explains how to create a powerful plan that will help build a strong, profitable business. More than Money: Questions Every MBA Needs to... View Details
- 10 May 2023
- News
Alumna Snags an Emmy
my internship at YouTube during HBS that I realized I could make a career out of these interests. The YouTube TV team was just starting to form in summer 2015 with a goal of reimagining cable TV and I was really intrigued by the opportunity to View Details
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
Reserve Bank of Chicago’s imposing building to discuss with thought leaders and entrepreneurs the impacts of climate change on the agricultural sector of the American Midwest. “Climate change forces us to confront the relationships... View Details
Keywords: Agriculture
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
service, in part by assigning brand ambassadors to the same high-traffic areas and economic centers where it was building out its agent network, to help educate and register customers. These View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details
Keywords: Jen McFarland Flint
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to... View Details
- 01 Sep 2003
- News
Jeanne Jackson
most global businesses succeed because their core brand proposition has value across borders: Wal-Mart’s selection and low prices; McDonald’s convenience, cleanliness, and service; Nike’s commitment to performance.” Jackson believes that... View Details
- 26 Jan 2024
- Blog Post
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective
market map focus area, as long as it is aligned to Emerson’s mission and objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies View Details
Keywords: Nonprofit / Government
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs