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Show Results For
- All HBS Web
(3,830)
- People (15)
- News (852)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
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- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details
Keywords: Margie Kelley
- 23 Jan 2020
- News
Bringing Education Back Home
a set of technical skills and, particularly, marketing leadership. We basically branded our story: Two Harvard grads coming back to our hometown, trying to build a better education system. That was our sales pitch. We took a business... View Details
Keywords: Educational Services
- 29 Nov 2017
- News
Inbox: From Das’s Desk
address the other two Ws–work and wisdom–and an evolving vision of alumni engagement. By raising your hand as a volunteer, you are strengthening the HBS brand by embodying the pay-it-forward spirit—whether to current and future students... View Details
Keywords: Das Narayandas
- 01 Dec 2013
- News
Faculty Books
a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details
- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the HBS faculty since 1991, Koehn is a Phi Beta Kappa graduate of... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details
- 01 Sep 2011
- News
The City Solution
small percent more is being built brand new). Moreover, the world’s dominant habitation pattern still consists of poor people in emerging nations flocking to urban areas to seek work. Typically, these migrants end up in illegal and... View Details
- 01 Jun 2014
- News
Screen Saver
not what Starbucks' brand is all about. It had to be the right fit. He helped us figure that out." Over their four-plus years of working together, Beeninga kept a notebook of Lopez's more memorable comments. For a Christmas gift one year,... View Details
- 31 Jan 2023
- News
Female Founders' Dilemmas; UK Tech Startups
Saigal (MBA 2014), founder and CEO of Kudos, a sustainable diaper company, and Sarina Siddhanti Garg (MBA 2015), founder of the South Asian formal clothing retailer Riya Collective. The women shared their startup journeys with guest moderator Sowmya Pelluru, director... View Details
Keywords: Margie Kelley
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 29 Jul 2013
- News
Opening New Markets for Black South African Winemakers
established Heritage Link Brands and, almost before they knew it, were in the wine-distribution business. "Founding the company wasn't about wine; it was about hoping that we could transform the way the world perceived Africa and the... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop... View Details
- 01 Jun 2017
- News
Supercharged
who intends to focus on the Chinese market at first, has every intention of eventually coming to the United States. Chinese penetration of foreign markets could take a variety of forms. But Ford’s Jeff Jones (MBA 2007), who oversees the Lincoln View Details
- 01 Mar 2017
- News
Alumni and Faculty Books for March 2017
not photoshopped to perfection but are flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics cannot match. He also discusses the people, products, and View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 01 Jun 2020
- News
Keeping the Beat
beat the real thing. Nothing can beat the real thing. But I will say this when I open up my Instagram Live and I’m doing either a takeover, which is when a brand has asked me to perform and engage their audience via their Instagram. That... View Details