Publications

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

May 1992
Teaching Note

Tom Monaghan: In Business for God, Teaching Note

By: Joseph L. Badaracco Jr.

Teaching Note for (9-392-079). View Details

Keywords: Food and Beverage Industry

March 1992 (Revised April 1996)
Teaching Note

Peanut Butter Fantasies, Teaching Note

By: Amar Bhide and Myra M. Hart

Teaching Note for (9-391-072). View Details

Keywords: Food and Beverage Industry

February 1992 (Revised December 1994)
Case

Birds Eye and the U.K. Frozen Food Industry (A)

By: David J. Collis

Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K.... View Details

Keywords: Business Growth and Maturation; Industry Growth; Vertical Integration; Food and Beverage Industry; United Kingdom

February 1992 (Revised January 1996)
Supplement

Birds Eye and the U.K. Frozen Food Industry (B)

By: David J. Collis

Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case. View Details

Keywords: Stock Shares; Adoption; Business Strategy; Corporate Strategy; Vertical Integration; Food and Beverage Industry; United Kingdom

February 1992 (Revised September 2003)
Supplement

Beech-Nut Nutrition Corporation (A-2)

By: Lynn S. Paine, Bronwyn Halliday and Michael Santoro

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs... View Details

Keywords: Safety; Risk Management; Attitudes; Nutrition; Cognition and Thinking; Food and Beverage Industry

February 1992 (Revised September 2003)
Case

Beech-Nut Nutrition Corporation (A-1)

By: Lynn S. Paine

The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details

Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States

January 1992
Case

Tom Monaghan: In Business for God

By: Joseph L. Badaracco Jr.

Describes the personal history of Thomas Monaghan, the founder of Domino's Pizza, his role in building the company, his strong religious convictions, and the ways those have influenced company policy. The question is when to draw lines between individuals' religious... View Details

Keywords: Leadership; Religion; Business or Company Management; Management Teams; Policy; Personal Characteristics; Food and Beverage Industry

November 1991
Case

Mitsubishi Corp.: Foods Group

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

November 1991 (Revised March 1995)
Case

PepsiCo International

By: Ray A. Goldberg

Keywords: Food and Beverage Industry

November 1991 (Revised April 1994)
Case

Taco Bell Corp.

By: Leonard A. Schlesinger and Roger H. Hallowell

John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details

Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Food and Beverage Industry; Food and Beverage Industry; United States

November 1991
Supplement

G. Heileman Brewing Co. (B): The ""Nightline"" Decision

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry

November 1991
Supplement

G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster

Supplements the (A) case. Designed as an in-class handout. View Details

Keywords: Food and Beverage Industry

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

September 1991
Case

General Foods Corp.: Product Management--1991

Keywords: Product; Management; Food and Beverage Industry

September 1991 (Revised December 1991)
Case

G. Heileman Brewing Co. (A): Power Failure At PowerMaster

In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details

Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry