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    • All HBS Web  (5,242)
      • Faculty Publications  (989)

      Behavioral Decision ResearchRemove Behavioral Decision Research →

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      • March 2007
      • Article

      Behavioral Decision Research, Legislation, and Society: Three Cases

      By: M. H. Bazerman
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      Bazerman, M. H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Capitalism and Society 2, no. 1 (March 2007).
      • Article

      Investor Sentiment in the Stock Market

      By: Malcolm Baker and Jeffrey Wurgler
      We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
      Keywords: Financial Markets; Stocks; Investment Return; Valuation; Forecasting and Prediction; Volatility; Price; Risk and Uncertainty; Behavioral Finance
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment in the Stock Market." Journal of Economic Perspectives 21, no. 2 (Spring 2007): 129–151.
      • February 2007 (Revised April 2010)
      • Case

      Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics

      By: Robert S. Huckman, Gary P. Pisano and Mark Rennella
      Describes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression... View Details
      Keywords: Decision Making; Measurement and Metrics; Business Processes; Organizational Structure; Research and Development; Science-Based Business; Creativity; Pharmaceutical Industry
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      Huckman, Robert S., Gary P. Pisano, and Mark Rennella. "Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics." Harvard Business School Case 607-008, February 2007. (Revised April 2010.)
      • February 2007 (Revised January 2008)
      • Supplement

      Multifactor Models (CW)

      By: Malcolm P. Baker
      Keywords: Asset Pricing; Cost of Capital; Forecasting and Prediction; Investment Funds; Investment Return; Mathematical Methods; Performance Evaluation
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      Baker, Malcolm P. "Multifactor Models (CW)." Harvard Business School Spreadsheet Supplement 207-710, February 2007. (Revised January 2008.)
      • 2007
      • Working Paper

      Behavioral Decision Research, Legislation, and Society: Three Cases

      By: Max H. Bazerman
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      Bazerman, Max H. "Behavioral Decision Research, Legislation, and Society: Three Cases." Harvard Business School Working Paper, No. 07-049, January 2007.
      • November 2006 (Revised May 2025)
      • Case

      Eli Lilly: Developing Cymbalta

      By: Elie Ofek and Ron Laufer
      Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
      Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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      Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
      • November 2006 (Revised November 2009)
      • Course Overview Note

      Introduction to Competitive Dynamics: Strategy and Tactics

      By: Dennis A. Yao
      Provides an overview of the course Competitive Dynamics: Strategy and Tactics and discusses challenges facing those who wish to use game theory to assist in strategic and tactical decision making. View Details
      Keywords: Decision Choices and Conditions; Game Theory; Competitive Strategy; Competitive Advantage
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      Yao, Dennis A. "Introduction to Competitive Dynamics: Strategy and Tactics." Harvard Business School Course Overview Note 707-475, November 2006. (Revised November 2009.)
      • October 2006
      • Article

      Location Choices across the Value Chain: How Activity and Capability Influence Collocation

      By: Juan Alcacer
      There has been a recent revival of interest in the geographic component of firm strategy. Recent research suggests that two opposing forces—competition costs and agglomeration benefits—determine whether firms collocate in a given geographic market. Unexplored is (1)... View Details
      Keywords: Business Strategy; Competitive Strategy; Sales; Research and Development; Cost Accounting; Cost Management; Markets; Production; Organizational Change and Adaptation; Distribution; Cost vs Benefits; SWOT Analysis; Telecommunications Industry
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      Alcacer, Juan. "Location Choices across the Value Chain: How Activity and Capability Influence Collocation." Management Science 52, no. 10 (October 2006): 1457–1471.
      • August 2006
      • Background Note

      Analyzing Work Groups

      By: Linda A. Hill and Michel Anteby
      Work groups are the building blocks of organizations. They are found in all areas of an organization, from research and development to customer service, and at all levels, from the executive suite to the factory floor. Some are incredibly successful, while others are... View Details
      Keywords: Framework; Leadership Style; Service Operations; Organizational Culture; Performance Effectiveness; Groups and Teams; Research and Development; Behavior
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      Hill, Linda A., and Michel Anteby. "Analyzing Work Groups." Harvard Business School Background Note 407-032, August 2006.
      • August 2006
      • Article

      Investor Sentiment and the Cross Section of Stock Returns

      By: Malcolm Baker and Jeffrey Wurgler
      We examine how investor sentiment affects the cross-section of stock returns. Theory predicts that a broad wave of sentiment will disproportionately affect stocks whose valuations are highly subjective and are difficult to arbitrage. We test this prediction by... View Details
      Keywords: Behavioral Finance; Stocks; Investment Return; Forecasting and Prediction; Motivation and Incentives; Risk and Uncertainty; Volatility
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      Baker, Malcolm, and Jeffrey Wurgler. "Investor Sentiment and the Cross Section of Stock Returns." Journal of Finance 61, no. 4 (August 2006): 1645–1680.
      • August 2006
      • Article

      Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?

      By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler
      Many studies find that aggregate managerial decision variables, such as aggregate equity issuance, predict stock or bond market returns. Recent research argues that these findings may be driven by an aggregate time-series version of Schultz's (2003, Journal of Finance... View Details
      Keywords: Prejudice and Bias; Fairness; Managerial Roles; Management Analysis, Tools, and Techniques; Equity; Bonds; Financial Markets; Investment; Capital Markets; Borrowing and Debt; Investment Return
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      Baker, Malcolm, Ryan Taliaferro, and Jeffrey Wurgler. "Predicting Returns with Managerial Decision Variables: Is There a Small-Sample Bias?" Journal of Finance 61, no. 4 (August 2006): 1711–1730. (Section V of "Pseudo Market Timing and Predictive Regressions, NBER Working Paper Series, No. 10823, contains additional analyses.)
      • 2006
      • Article

      Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

      By: Rohit Daniel Wadhwani and Geoffrey Jones
      This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details
      Keywords: History; Research; Entrepreneurship
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      Wadhwani, Rohit Daniel, and Geoffrey Jones. "Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship." Academy of Management Annual Meeting Proceedings (2006).
      • 2006
      • Chapter

      A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour

      By: M. A. Neale, A. E. Tenbrunsel, T. Galvin and M. H. Bazerman
      Keywords: Decision Making; Perspective; Behavior; Cognition and Thinking; Organizations; Mathematical Methods
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      Neale, M. A., A. E. Tenbrunsel, T. Galvin, and M. H. Bazerman. "A Decision Perspective on Organizations: Social Cognition, Behavioral Decision Theory and the Psychological Links to Micro and Macro Organizational Behaviour." In The SAGE Handbook of Organization Studies. 2nd ed. Edited by Stewart R. Clegg, Cynthia Hardy, Thomas Lawrence, and Walter Nord. Sage Publications, 2006.
      • May 2006 (Revised October 2007)
      • Case

      EU Verdict Against Microsoft

      By: David B. Yoffie and Michael Slind
      In 2004, following an investigation that began in 1998, the European Commission (EC) issued an antitrust judgment against Microsoft Corp., levying a record fine of 497 million euros ($613 million) and mandating changes of commercial behavior and bundling of Windows... View Details
      Keywords: Judgments; Governance Compliance; Lawsuits and Litigation; Monopoly; Business and Government Relations; Competitive Strategy; Software; European Union; United States
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      Yoffie, David B., and Michael Slind. "EU Verdict Against Microsoft." Harvard Business School Case 706-503, May 2006. (Revised October 2007.)
      • April 2006
      • Background Note

      Informing Service Management with Customer Data

      By: Frances X. Frei and Dennis Campbell
      Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
      Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
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      Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
      • March 2006
      • Background Note

      Influencing Customer Behavior in Service Operations

      By: Frances X. Frei and Amy C. Edmondson
      Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shapes behavior... View Details
      Keywords: Customers; Governance Controls; Consumer Behavior; Service Operations; Emotions; Motivation and Incentives; Power and Influence; Service Industry
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      Frei, Frances X., and Amy C. Edmondson. "Influencing Customer Behavior in Service Operations." Harvard Business School Background Note 606-061, March 2006.
      • January 2006 (Revised April 2007)
      • Case

      General Electric Healthcare, 2006

      By: Tarun Khanna and Elizabeth Raabe
      In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details
      Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry
      Citation
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      Khanna, Tarun, and Elizabeth Raabe. "General Electric Healthcare, 2006." Harvard Business School Case 706-478, January 2006. (Revised April 2007.)
      • 2006
      • Conference Paper

      Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set

      By: A. E. Roth and Ido Erev
      Keywords: Decision Choices and Conditions; Strategy; Game Theory; Learning
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      Roth, A. E., and Ido Erev. "Modeling Repeated Play of the Prisoners' Dilemma with Reinforcement Learning over an Enriched Strategy Set." 2006. (Presented at the Dahlem Workshop on Bounded Rationality: The Adaptive Toolbox.)
      • December 2005 (Revised March 2007)
      • Case

      Innovation and Collaboration at Merrill Lynch

      By: Boris Groysberg and Ingrid Vargas
      In the spring of 2005, Candace Browning, head of Global Securities Research and Economics at Merrill Lynch, led about 500 Merrill Lynch analysts worldwide in a collaborative effort to produce innovative research, most of them accustomed to working independently in... View Details
      Keywords: Leadership; Groups and Teams; Management Teams; Decision Making; Collaborative Innovation and Invention; Negotiation; Mathematical Methods; Strategy; Human Resources; Motivation and Incentives; Banking Industry; Financial Services Industry
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      Groysberg, Boris, and Ingrid Vargas. "Innovation and Collaboration at Merrill Lynch." Harvard Business School Case 406-081, December 2005. (Revised March 2007.)
      • December 2005
      • Article

      Adjusting Choice Models to Better Predict Market Behavior

      By: Greg Allenby, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter and Joan Walker
      Keywords: Decision Choices and Conditions; Markets; Behavior
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      Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005).
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