Basic Accounting Concepts - Publications - Faculty & Research

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

and make decisions based on assumptions about the future. The problem: Most of these prophecies about what is to come are basically straight-line extrapolations of a few weeks of data or sermons about what that prophet believes should... View Details

Keywords: by Frank V. Cespedes

06 May 2002
What Do You Think?

What’s Driving the “New Marketing?”

What do you think? Original Article Who doesn't remember the basic lesson from Marketing 101, the four Ps—which I don't even need to enumerate? They were based on concepts of a marketing mix developed in the... View Details

Keywords: by James Heskett

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a measure of product quality?... View Details

Keywords: Re: Multiple Faculty; Technology

Web

Online Digital Marketing Strategy Course | HBS Online

On-Demand and Cohorted Self-Paced This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Understand how marketing has evolved and what’s ahead... View Details

27 May 2008
Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

to invest in? Although circumstances in some countries have changed since this 2007 interview, Professor Richard Vietor's basic advice for analyzing the business environment of countries remains strong. Key View Details

08 Jul 2024
Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

In an AI-world, leaders who speak technology’s language gain an edge. But that doesn’t mean every manager needs a computer science degree. A handle on a handful of basics goes a long way toward preparing strategic leaders for today’s... View Details

Keywords: by Ben Rand; Technology; Information Technology

28 Aug 2008
Sharpening Your Skills

Sharpening Your Skills: History Matters

Handbook of Business History carries an even larger mission: bring the lessons of business history to current research in other disciplines and to the practice of business management itself. A Q&A with coeditor Geoffrey Jones. Key View Details

Keywords: Re: Geoffrey G. Jones & Anthony Mayo

23 Jan 2020
News

Bringing Education Back Home

university name. And we took the leadership concepts we learned here to position ourselves and the professors to have the models to pursue from the students. “Over time, when the parents of the kids started to see the difference on their... View Details

Keywords: Educational Services

05 May 2003
Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

Rakesh Khurana. Here are some of the challenges: Basic greed. Wayne M. Carlin, northeast regional director of the Securities and Exchange Commission, who clarified that he was speaking for himself and not on behalf of his organization,... View Details

Keywords: by Martha Lagace

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

overloading forces better time management " KHA attributed part of the problem to the perception that "We love a 'hard worker,'" rewarding effort and time spent at work as much or more than results. Yet another concern, expressed by Yadeed Lobo, is that... View Details

Keywords: by James Heskett

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

feelings about basic conceptions of the home, transitions children go through, the meaning of a certain meal, or what mothers think about the food and beverages their children consume. "By going to the most... View Details

Keywords: by Martha Lagace

20 Aug 2013
First Look

First Look: August 20

make it the norm. August 2013 Management Science Pareto Efficiency in Robust Optimization By: Iancu, Dan, and Nikolaos Trichakis Abstract—This paper formalizes and adapts the well-known concept of Pareto e ciency in the context of the... View Details

Keywords: Anna Secino

Web

Eligibility | New Venture Competition

are testing initial concepts through basic pilot operations. Eligibility will be reviewed by the Review Committee based on the parameters outlined below and its decisions are final. Revenues or donations... View Details

05 Aug 2015
What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

How Patient Should We Be In Waiting for the Tech Productivity Dividend? Respondents to this month’s column cited a number of factors accounting for the fact that there is no discernable increase in the rate of improvement in human... View Details

Keywords: by James Heskett; Computer; Technology

01 Apr 2011
News

My First HBS Class

(On Piskorski, see also here.) The day’s case, written by Jeff Bussgang (MBA ’95C) and Professors Piskorski and Tom Eisenmann, was about foursquare, a location-based social networking game. (For Bussgang’s blog about teaching his case, see here.) Since I was unfamiliar... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

of The Bridgespan Group, a not-for-profit strategic consulting firm dedicated to nonprofits. Bradach spoke to an audience at Harvard Business School on January 21, 2004 as part of the Social Enterprise Faculty Seminar Series. Today's business climate demands View Details

Keywords: by Manda Salls

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

A few years ago, when Leslie K. John was a doctoral student at Carnegie Mellon University, a classmate introduced her to a then-nascent website called Facebook. John took a look, scrolling through page after page of photographs, personal confessions, and ongoing View Details

Keywords: by Carmen Nobel

31 Oct 2006
HBS Case

Governing Sumida Corporation

Director Masako Egawa (HBS MBA '86), working with research associates Chisato Toyama (HBS MBA '99) and Kim Eric Bettcher. This case challenges students to think about different systems of corporate governance and whether they are converging toward just a few View Details

Keywords: by Julia Hanna; Electronics

01 Dec 2020
News

Find Your Maximum Sustainable Goodness

Goodness, draws on research from the fields of philosophy, psychology, behavioral research, and the concepts of effective altruism to outline a set of actions that we can embark on immediately to make next year better than last. Start... View Details

01 Oct 1999
News

Eight Among Many: Nancy J. Karch

and hospitality industries. At HBS, Karch was a quick study. "I didn't know the basic language, but I found I had an aptitude for business," recalls the straightforward, confident Karch, whose downtown Atlanta office is filled with... View Details

Keywords: Susan Young

Publications