Publications

Find at Harvard

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

reveal that they don't even look at alternatives to the chosen brand. Another option uses physiological or response latency measures. These often reveal that what consumers actually believe or think, as measured by unconscious physical... View Details

Keywords: by Manda Mahoney

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

operational improvement—and yet, over the past two decades, Buurtzorg has improved faster and more effectively with their alternative decentralized model. “There is a structure behind it, accountability within teams, and a lot of feedback... View Details

Keywords: by Annelena Lobb; Health

Web

Research Areas - Doctoral

origins of today’s business environment as well as some of the alternatives that have emerged from time to time; and study other countries’ business environments and their historical development. This group of scholars is deeply... View Details

14 Feb 2023
Research & Ideas

When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career

A few years ago, DJ DiDonna seemed to have everything going for him. He had started a successful venture called the Entrepreneurial Finance Lab, which used psychometric factors to help banks issuing microloans in the developing world avoid risk. “We created an View Details

Keywords: by Michael Blanding

Web

Help - Alumni

“Choose Your Audience” drop down in the “To” field. Sending an email message to a group and an alternate method to sending to your section, begins with the Alumni Directory . The first approach starts with the Like You common searches... View Details

16 Jul 2018
Research & Ideas

Kids of Working Moms Grow into Happy Adults

see a lot of other women with jobs, because these women can act as alternative role models. For sons, however, their own mothers’ employment is critical to how much they pitch in with their own children, even when they are raised around a... View Details

Keywords: by Dina Gerdeman

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Airbnb founders realized they had a problem: the subpar photos that property owners were taking for Craigslist on their iPhones would never work for customers looking for an alternative to a hotel. “The first time a person goes on Airbnb,... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

Web

Named Fellowship Funds - Alumni

services firms and executing private real asset investments across infrastructure and alternative real estate. He serves on the boards of Vantage Data Centers, Suntex Marinas, Ridgebury Tankers V4 and VLII, GW Bulkers, and National... View Details

Research Summary

Savings among microentrepreneurs

Poverty is often characterized not only by low average income, but also by highly variable income and expenditures, and by a lack of access to insurance services that can help smooth consumption. While commitment devices such as defaults and direct deposits from... View Details

Research Summary

Reinventing Yourself: Identity and Transformation in Professional Careers

Professor Herminia Ibarra is working on a book about people who change careers. The book explains why, when, and how people find themselves at a crossroads in their career and how they develp the skills they need to make their way successfully to a new professional... View Details

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia

Article

The Supply Chain Economy: New Policies to Drive Innovation and Jobs

By: Mercedes Delgado and Karen G. Mills

The debate in economic policymaking about the drivers of innovation and job creation has long centered on manufacturing versus services. The predominant view is that manufacturing drives innovation, wages, and growth, and that services provide less innovation and... View Details

Keywords: Supply Chain Industries; Supply Chain; Economy; Policy; Innovation and Invention; Jobs and Positions

February 2020
Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John

While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details

Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making

Find at Harvard

August 2018
Case

Enfoca: Private Equity in Peru

By: Victoria Ivashina and Jeffrey Boyar

This case follows Enfoca, Peru’s largest local private equity firm and its portfolio company Maestro, a leading player in Peru’s hardware retail market. Peru’s GDP growth between 2008 and 2014 was the highest of any Latin American country. Growth of the Peruvian middle... View Details

Keywords: Private Equity; Emerging Markets; Capital Markets; Transition; Strategy; Peru

March 2016
Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca

This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details

Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media

2011
Working Paper

Cyclicality of Credit Supply: Firm Level Evidence

By: Bo Becker and Victoria Ivashina

Theory predicts that there is a close link between bank credit supply and the evolution of the business cycle. Yet fluctuations in bank-loan supply have been hard to quantify in the time-series. While loan issuance falls in recessions, it is not clear if this is due to... View Details

Keywords: Business Cycles; Borrowing and Debt; Credit; Banks and Banking; Bonds; Financial Markets; Financing and Loans; Banking Industry

SSRN

June 2009 (Revised December 2011)
Case

Colbún—Powering Chile

By: Forest L. Reinhardt, Gustavo A. Herrero and Sanjay Patnaik

This case is about Colbún, Chile's second largest electricity generator, which is facing significant uncertainty regarding the cost and availability of alternative energy sources. Problems with the contracted supply of natural gas and the volatility of oil prices,... View Details

Keywords: Non-Renewable Energy; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government Legislation; Organizational Change and Adaptation; Business and Government Relations; Climate Change; Business Strategy; Energy Industry; Chile

2001
Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Advertising; Business Model; Competition; Competitive Strategy

June 2004 (Revised January 2005)
Case

Rambus Inc., 2004

By: David B. Yoffie and Deborah Freier

Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the... View Details

Keywords: Innovation Strategy; Lawsuits and Litigation; Strategic Planning; Relationships; Commercialization; Competition; Technology Adoption; Value; Semiconductor Industry