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  • All HBS Web  (21,951)
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Show Results For

  • All HBS Web  (21,951)
    • People  (39)
    • News  (4,831)
    • Research  (13,778)
    • Events  (141)
    • Multimedia  (368)
  • Faculty Publications  (11,436)
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  • Article

Entrepreneurship as Experimentation

By: William R. Kerr, Ramana Nanda and Matthew Rhodes-Kropf
Entrepreneurship research is on the rise, but many questions about its fundamental nature still exist. We argue that entrepreneurship is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a... View Details
Keywords: Entrepreneurship; Innovation and Invention
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Kerr, William R., Ramana Nanda, and Matthew Rhodes-Kropf. "Entrepreneurship as Experimentation." Journal of Economic Perspectives 28, no. 3 (Summer 2014): 25–48.
  • Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general management and sales across a... View Details
Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail
  • 31 Oct 2022
  • Video

Health Minute: Amitabh Chandra

  • 30 Mar 2017
  • HBS Seminar

David McKenzie, World Bank

  • May 1975 (Revised May 1982)
  • Case

Southwest Airlines (C)

Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
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Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
  • 25 Mar 2016
  • Video

Michael Skok, Co-Founding Partner, Assemble.VC

  • May 2009
  • Article

Customer-Based Valuation

By: Sunil Gupta
Customer lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on tactical marketing decisions. While this is important, it... View Details
Keywords: Customers; Valuation
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Gupta, Sunil. "Customer-Based Valuation." Journal of Interactive Marketing 23, no. 2 (May 2009): 169–178.
  • 08 Oct 2010
  • News

HBS Sports Professor Awarded for Work in Sports Business

  • 18 Nov 2019
  • Video

Adi Godrej

Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details
  • 16 Jun 2015
  • News

Tarun Khanna panel to meet this week

  • Program

Senior Executive Leadership Program—India

greater leadership capacity, this intensive program empowers you to look critically at the business as a whole—and build and lead a high-performance organization. You will emerge better prepared to make the bold market moves that foster... View Details
  • 28 Sep 2007
  • Working Paper Summaries

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

Keywords: by John A. Deighton & Leora Kornfeld
  • March 2020 (Revised January 2022)
  • Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
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Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

find first—the customer chicken or the service egg? “As a small company you cannot afford to focus on both with the same amount of effort. You may need to prioritize one side.” Preparing to teach a new course on e-commerce View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 03 May 2016
  • First Look

First Look, May 3, 2016

take the lead in the introduction of a new order of things." That's what this book is about—innovation far more audacious than a new way to find a restaurant or a smart phone you can wear on your wrist.... View Details
Keywords: Sean Silverthorne
  • October 2003 (Revised December 2020)
  • Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
  • 19 Sep 2014
  • News

Microbursts in learning

  • December 2022 (Revised September 2024)
  • Case

Sword Health

By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop
Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,... View Details
Keywords: Business Growth and Maturation; Competitive Strategy; Health Industry; Technology Industry
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Herzlinger, Regina E., Annelena Lobb, and Carin-Isabel Knoop. "Sword Health." Harvard Business School Case 323-022, December 2022. (Revised September 2024.)
  • 2008
  • Other Unpublished Work

Are Private Equity Firms Better Managed?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We use an innovative survey tool to collect management practice data from over 4,000 medium sized manufacturing firms across Asia, Europe and the US. These measures of managerial practice are strongly associated with firm-level performance (e.g. productivity,... View Details
Keywords: Private Equity; Management Practices and Processes; Production; Performance Improvement; Manufacturing Industry; Asia; Europe; United States
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Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Are Private Equity Firms Better Managed?" December 2008. (Slides.)
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