Publications

March 8, 2008
Comment

Marketing Your Way Through a Recession

By: John A. Quelch

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details

Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America

Read Now

03 Nov 2021
Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

Ferguson (MBA 2014) Managing Partner, Burnt Island VenturesBake Sustainability into the Core of What You Do +Alan Horn (MBA 1971) Chief Creative Officer, Disney Studios ContentBusiness Should Lead the Way +Scott Jacobs (MBA 2007) CEO and... View Details

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

disruption, well, disrupted. At Harvard Business School Working Knowledge, our most popular stories about HBS faculty research have always been those that help readers become better managers and outstanding leaders, and it was no... View Details

Keywords: by Sean Silverthorne

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

stop for a drink, eager to reward business initiative. What's missing in Europe are the incentives and the network.— Enrico Bastianelli,ProSkelia Pharmaceuticals Expanding on that theme, Ted Llana, vice president of Global Commercial View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

Web

Chinese Competition and Emerging Technologies - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

Clean Air Act was one of the first and most influential federal environmental laws—and many in the business community saw benefits from a national strategy to combat pollution. Prof. Michael Toffel Prof. Michael Toffel Now, as the world... View Details

Keywords: April White; photos by Jack Conroy

02 Mar 2016
News

The New Space Race

Ariane Cornell Head, Astronaut Strategy and Sales, Blue Origin Cornell calls the West Texas launch and landing a “learning experience,” noting that Blue Origin is slated to reach into orbital space before the end of the decade. (courtesy... View Details

Keywords: Robert S. Benchley

06 Sep 2016
First Look

September 6, 2016

continued success thereafter. Addressing ourselves to concepts in the management literature, we argue that strategy realized by the appeal of subordinates to the historical precedent of their superiors... View Details

Keywords: Carmen Nobel

June 2015 (Revised August 2016)
Case

Qualcomm Inc., 2009-2015

By: David B. Yoffie

In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to... View Details

Keywords: Communication Technologies; Technology; Wireless Technologies; Mobile and Wireless Technology; Strategy; Communication Technology; Competitive Strategy; Change Management; Electronics Industry; Telecommunications Industry; California

December 2000 (Revised July 2001)
Case

Ventro: Builder of B2B Businesses (Condensed)

By: Lynda M. Applegate and Meredith Collura

Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series. View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Management; Strategy; Business Strategy; Consulting Industry; Information Technology Industry

06 Jun 2005
Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in a special issue of Management Science. Ultimately, the authors believe, neither side is likely to be forced from the battlefield—Microsoft has too much market share and OSS offers too many benefits for users. But there are View Details

Keywords: by Sean Silverthorne; Technology

October 2008
Teaching Note

Samoa Tala (TN)

By: Joshua D. Coval, Bhagwan Chowdhry and Konark Saxena

Teaching Note for [209053]. View Details

Keywords: Currency Exchange Rate; Risk Management; Credit Derivatives and Swaps; Microfinance; Strategy; Borrowing and Debt; Currency; Cash Flow; Samoa

December 2016 (Revised April 2017)
Case

BASF: Co-Creating Innovation (A)

By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain

In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details

Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe

20 Jan 2010
First Look

First Look: Jan. 20

self-report of a licensee. Self-reporting gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit View Details

Keywords: Martha Lagace

Research Summary

Overview

By: Kyle R. Myers

Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details

15 Aug 2005
HBS Case

Classic Cases Live On at HBS

to leave, all in about one hour." More than thirty years later, Professor David Upton makes Benihana the very first case he teaches in his Technology and Operations Management course (POM's successor). Explains Upton, "After... View Details

Keywords: by Garry Emmons

March 2009 (Revised December 2009)
Case

Relational Investors and Home Depot (A)

By: Jay W. Lorsch and Kaitlyn Simpson

In 2006, amidst shareholder upset over CEO Robert Nardelli's compensation and Home Depot's declining stock price, Relational Investors decided to further investigate the situation. As experts in turning around underperforming and undervalued companies, Relational's... View Details

Keywords: Restructuring; Financial Management; Investment; Corporate Governance; Governing and Advisory Boards; Organizational Change and Adaptation; Ownership Stake; Business and Shareholder Relations; Corporate Strategy