Publications
Publications
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(21,393)
- Faculty Publications (8,003)
- January 1985 (Revised November 1985)
- Background Note
Note on the Microcomputer Software Industry--January 1982
Contains a history of the microcomputer software industry from the mid-1970s through early 1982. During that period growth was explosive. Many new companies were formed. However, the eventual structure of the industry was not yet clear. No truly dominant firms had... View Details
- 1985
- Working Paper
Sequential Innovation and Market Structure
By: Jerry R. Green and Jean-Jacques Laffont
This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
- January 1985
- Case
Business Research Corp. (A)
Contains a description of a decision confronting an entrepreneur: which of two investment proposals should he accept to fund the creation and marketing of a database that comprises the full text of research reports produced by Wall Street investment banking firms? The... View Details
- winter 1985
- Article
Capital Market Myopia
- 1985
- Article
The Impact of Organizational Culture on the Adoption of Industrial Innovations
By: Joseph Cherian and Rohit Deshpandé
- December 1984
- Article
Unionization and Profitability: Evidence from the Capital Market
By: M. B. Zimmerman and R. S. Ruback
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming... View Details
- 1984
- Chapter
Macroeconomics and Finance: The Role of the Stock Market
By: Stanley Fischer and Robert C. Merton
- 1984
- Book
Energy Policy in America Since 1945: A Study of Business-Government Relations
By: Richard Vietor
Follows the history of government intervention in U.S. energy markets from 1945 to the present and shows how shifting market conditions of surplus and shortage and above all, price have played a determining role in the political process and U.S. fuel policy... View Details
Keywords: Political Economy; United States; Postwar Policy; Energy; Energy Sources; Policy; United States
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- September 1984 (Revised December 1992)
- Case
Federated Industries (A)
By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104). View Details
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details
- September 1984 (Revised April 1986)
- Teaching Note
U.S. Retail Coffee Market (A) & (B) and Brim (A) & (B) Coffee Series, Teaching Note
By: Robert J. Dolan