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    Ruru Hoong

    Ruru Hoong is a PhD candidate in Economics at Harvard & HBS, on the academic job market AY 2025-26.

    Her research interests span artificial intelligence, digital economics, privacy, and social media, primarily focusing on the (i) optimal design and integration... View Details

    • 17 Jul 2008
    • Working Paper Summaries

    A Replication Study of Alan Blinder’s “How Many U.S. Jobs Might Be Offshorable?”

    Keywords: by Troy Smith & Jan W. Rivkin
    • June 2018 (Revised January 2019)
    • Case

    Membership Rewards® from American Express

    By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
    Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
    Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
    Related
    • November–December 2020
    • Article

    Getting Serious About Diversity: Enough Already with the Business Case

    By: Robin Ely and David A. Thomas
    Leaders may mean well when they tout the economic payoffs of hiring more women and people of color, but there is no research support for the notion that diversifying the workforce automatically improves a company’s performance. This article critiques the popular... View Details
    Keywords: Diversity; Organizational Culture; Organizational Structure; Change; Trust
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      Sara L. Fleiss

      Sara Fleiss was the co-founder and co-portfolio manager of Emeth Partners, an emerging markets arbitrage hedge fund.  Prior to founding Emeth, Sara was the lead analyst on the Emerging Markets Equities portfolio at Harvard Management Company (HMC). At HMC, Sara... View Details

      • January 2014 (Revised January 2015)
      • Case

      Reinventing Adobe

      By: Sunil Gupta and Lauren Barley
      By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
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        Leslie K. John

        Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

        Keywords: diet services; health care; internet; marketing industry
        • March 2011
        • Case

        Globant

        By: Mukti Khaire, Gustavo A. Herrero and Cintra Scott
        The case deals with an IT company born in Argentina in 2003 to provide software services to established companies in the developed world. After reaching sales of $57 million in 2010, the company ponders its next steps to achieve $500 million in revenues by 2015. View Details
        Keywords: Talent and Talent Management; Entrepreneurship; Global Strategy; Growth and Development Strategy; Service Delivery; Software; Information Technology Industry; Argentina
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          John A. Quelch

          John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

          Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media
          • July–August 2018
          • Article

          When Technology Gets Ahead of Society

          By: Tarun Khanna
          New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar challenges: The rules are unclear and... View Details
          Keywords: Technological Innovation; Society; Situation or Environment; Infrastructure; Entrepreneurship; Performance Effectiveness; Cooperation
          Related
          • 09 Feb 2011
          • Working Paper Summaries

          Sustainable Cities: Oxymoron or the Shape of the Future?

          Keywords: by Annissa Alusi, Robert G. Eccles, Amy C. Edmondson & Tiona Zuzul
          • 09 Oct 2020
          • HBS Seminar

          Jeffrey L. Furman, BU, Questrom Sch of Business

          • 2021
          • Working Paper

          The Project on Impact Investments' Impact Investment Database

          By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski
          Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details
          Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis
          Related
          • March 1999 (Revised August 2005)
          • Case

          Pandesic: The Challenges of a New Business Venture (A)

          By: Joseph L. Bower and Clark Gilbert
          Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details
          Keywords: Joint Ventures; Design; Information; Business or Company Management; Growth and Development Strategy; Resource Allocation; Marketing Communications; Performance
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          • March 1997
          • Case

          BioTransplant, Inc.: Initial Public Offering, January 1996

          By: Paul A. Gompers and Alexander Tsai
          Examines the decision to go public. BioTransplant is an early stage biotechnology company that must decide how to finance its research and development. The pros and cons of public offerings are analyzed versus alternative financing sources. View Details
          Keywords: Initial Public Offering; Financing and Loans; Research and Development; Going Public
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          • September 2017 (Revised March 2019)
          • Case

          Henry Kissinger: Negotiating Black Majority Rule in Rhodesia (A)

          By: James K. Sebenius and Laurence A. Green
          In 1976, a growing crisis in Southern Africa drew the attention of United States Secretary of State Henry A. Kissinger. White Rhodesian leader Ian Smith's refusal to accede to black majority rule threatened to widen into a regional conflict involving apartheid South... View Details
          Keywords: Equality and Inequality; Race; Negotiation Process; Negotiation Participants; Government and Politics; Africa; United States
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          • November 1994 (Revised December 1995)
          • Case

          The Domik Project

          By: William J. Poorvu and John H. Vogel Jr.
          Cameron Sawyer, CEO of Sawyer and Co., seeks financing for an office building he is developing in Moscow. The case describes the opportunities and challenges of development in Russia. Also highlights entrepreneurial opportunities in a changing world. View Details
          Keywords: Buildings and Facilities; Opportunities; Corporate Entrepreneurship; Financing and Loans; Problems and Challenges; Growth and Development Strategy; Moscow
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          • 11 May 2012
          • Working Paper Summaries

          Creating an R&D Strategy

          Keywords: by Gary P. Pisano
          • Research Summary

          Consumer's Relationships with Technologies

           

          Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

          • January 2016 (Revised December 2024)
          • Case

          Airbus Versus Boeing (A)

          By: Ramon Casadesus-Masanell
          Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
          Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
          Related