segmentation - Publications - Faculty & Research

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

economically manage product supply in manufacturing, distribution, and retail environments. Another audience segment is the investment community. Shapiro: Quite often, companies looking for funding compete primarily, if not totally, in... View Details

Keywords: by Staff

Web

Can Private Equity Reach Regular People? One Company’s Mission | Working Knowledge

addressed. Of course, this is not a product for everyone, but the interesting questions are: Where should it stop, and what segments should we as a company be addressing?” A new kind of investment emerges The case, coauthored by HBS... View Details

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on consumption patterns... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

26 Jun 2000
Research & Ideas

Presentation Round-Up

noted that telecommunications has traditionally been a very segmented market, but from a macro standpoint it is consolidating as well. The prospective merger between Internet portal Lycos and Spanish Internet service provider Terra... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

11 Aug 2020
Blog Post

Supporting Independent Workers During COVID-19: One Phone Call at a Time

self-employed individuals. As they both closely followed the developments around the release of PPP and EIDL, they immediately realized there was a major problem: although the programs had included self-employed Americans as eligible applicants, this critical View Details

01 Mar 2013
News

A Healthy Profit

me, education is about change. And Antares unquestionably changes students' lives." Calling on the Experts This spring, an HBS-HSPH student team is visiting Mumbai to consider how MeraDoctor can extend its reach to a broader segment of... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Jun 2023
News

Alumni and Faculty Books

the milestone of 100 years of Independence in 2047? Should India become a manufacturing powerhouse to rival China? Or should it stay content with services and become the Information Superpower of the world? What about pursuing new opportunities in agriculture,... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2017
News

Alumni and Faculty Books for June 2017

marketplace. Gaylin examines each of the main segments (Broadway, regional theater, orchestra, opera, and dance) along these business dimensions. Navies, Petrol, and Chocolate: Why Ukraine Matters by Peter P. Godston (MBA 1989)... View Details

01 Sep 2014
News

Afghanistan’s Hope and Light

responsible for a jump in their pay. In fact, the new system had simply cut out the middlemen, who once took what they saw as their rightful piece of the pie. Related Content: Case: Roshan: Light at the End of the Tunnel in Afghanistan Article: View Details

Keywords: Julia Hanna

05 Feb 2001
What Do You Think?

Do MBA Programs Face “The Innovator’s Dilemma”?

technology such as online learning. The fastest-growing segment of education, of course starting from a small base, is that delivered online. Increasingly, anything, anywhere, anytime is becoming possible for those desiring education of... View Details

Keywords: by James Heskett

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

segment about the nonprofit on comedian John Oliver’s HBO show Last Week Tonight. Kluender coauthored the study with Neale Mahoney, a professor at Stanford University; Wesley Yin, a professor at the University of California at Los... View Details

Keywords: by Rachel Layne; Health

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details

14 Jun 2011
First Look

First Look: June 14

somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details

Keywords: Sean Silverthorne

April 2013 (Revised November 2013)
Case

Growing Financial Services in India: Aditya Birla Financial Services Group

By: Paul M. Healy and Rachna Tahilyani

Aditya Birla Financial Services Group is a large, broad-based, Indian financial services institution offering products ranging from life insurance and mutual funds to private equity. The company has witnessed a turnaround in recent years and regained lost market share.... View Details

Keywords: Regulatory Environment; Finance; Asset Management; Business Growth and Maturation; Transformation; Leadership Development; Leadership Style; Business Processes; Organizational Structure; Organizational Change and Adaptation; Competitive Strategy; Diversification; Segmentation; Financial Services Industry; Insurance Industry; India

Citation

Educators

Purchase

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

Citation

Educators

Purchase

18 Apr 2017
First Look

First Look at New Ideas, April 18

targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two... View Details

Keywords: by Sean Silverthorne

30 Nov 2016
Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

written at a time when online lending was nonexistent, let alone the fastest growing segment of the market. 2. Set universal rules and guidelines to strengthen borrower protections An important precondition of a national charter should be... View Details

Keywords: by Karen Mills and Brayden McCarthy; Financial Services

22 Sep 2014
Op-Ed

Online Banks Fill Funding Needs for Small Business

access capital” Historically, this segment of the market has been small compared to the $700 billion in small business bank credit assets. But since the onset of the financial crisis, and particularly during the economic recovery, there... View Details

Keywords: by Karen Mills; Banking; Financial Services

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

can it influence voters? Source: Jaconelli The skills needed to win a party nomination are more akin to those of the commercial marketer. A distinctive appeal to a niche segment of the population is sufficient. Trump has become the... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the bubble? The timing of that is, one... View Details

Keywords: by James Heskett; Publishing; Retail

Publications