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- January 1998 (Revised December 1998)
- Case
NSK Software Technologies Ltd.
By: Paul A. Gompers and Jeffrey M. Anapolsky
Discusses the efforts of three Israeli software engineers' efforts to bring a network security software product to market. The firm needs an investment to complete programming and start marketing. View Details
- December 1997 (Revised October 2006)
- Case
Merck Sharp & Dohme Argentina, Inc. (A)
By: Lynn S. Paine and Hal Hogan
Describes the efforts of the new managing director of Merck's subsidiary for Argentina, Uruguay, and Paraguay to transform the organization and its culture. Focuses on a critical decision: whether to offer the son of a high-ranking official in the government's national... View Details
- November 1997 (Revised October 2001)
- Background Note
A Note on Government Sources of Financing for Small Businesses
By: Paul A. Gompers and Catherine M. Conneely
Discusses issues related to government sources of financing for small business in the United States. In addition to presenting motivations for government financing programs, the note gives a detailed presentation of major federal programs to assist small business. View Details
- November 1997 (Revised February 1998)
- Case
WESCO Distribution, Inc.
By: Das Narayandas
In 1996, WESCO, a national distributor of electrical equipment and supplies, charted out a growth of 6 to 8 percent in sales, and 12 to 16 percent in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts (NA) program... View Details
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
- March 1997 (Revised July 1998)
- Case
SOS-Kinderdorf International: Caring for Orphaned Children
SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details
- March 1997 (Revised October 1999)
- Case
Stone Container in Honduras (A)
By: James K. Sebenius and Hannah Bowles
Chicago-based Stone Container Corp., a leading producer of cardboard containers and paper bags, proposes a large-scale pine forest management and utilization program in the La Mosquitia region of Honduras. A framework agreement with the government is strongly endorsed... View Details
- February 1997 (Revised January 2002)
- Case
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
- January 1997 (Revised December 1999)
- Case
OXO International
By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch
OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details
- January 1997
- Case
World Bank (A1): Rural Development (Revisited)
By: George C. Lodge
Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the... View Details
- September 1996 (Revised January 1997)
- Case
Zambia's Agricultural Sector Investment Program
By: George C. Lodge and Carin-Isabel Knoop
- March 1996 (Revised April 1996)
- Case
Andy Chew at Siemens Nixdorf: Change from the Middle
By: Rosabeth M. Kanter and John F. McGuire
Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details
- March 1996 (Revised February 1997)
- Case
Change Agent Program at Siemens Nixdorf, The
By: Rosabeth M. Kanter, John F. McGuire and Afroze A Mohammed
To change its culture, the German computer giant Siemens Nixdorf Information Systems launched a program to train 21 "change agents" who would lead entrepreneurial projects designed to get results and to serve as models of a new style. View Details
- February 1996 (Revised November 1996)
- Case
Wainwright Industries (A): Beyond the Baldrige
By: Rosabeth M. Kanter and Norman Klein
Traces the growth of Wainwright, a small automotive supply company, focusing on its commitment to quality in 1981 and the evolution of its quality culture. Breakthrough programs that stress "trust and belief" in the workforce and commitment to customers result in... View Details
- January 1996 (Revised September 1997)
- Case
Scott Paper Company
By: Stuart C. Gilson and Jeremy Cott
A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details
- November–December 1996
- Article
Looking Inward
By: Michael Beer and Russell A. Eisenstat
For a business to be successful, there must be a fit between strategy, organizational design, and leadership. Unfortunately, the landscape is littered with failed programs and initiatives. One major reason that the process is so difficult is that most people, when... View Details
- August 1995
- Case
Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges
By: Richard L. Nolan
Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details