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Show Results For
- All HBS Web
(835)
- People (8)
- News (281)
- Research (378)
- Multimedia (5)
- Faculty Publications (101)
- Career Coach
Eileen Stephan
Eileen offers over 20 years of professional experience in recruiting, career management and career coaching in both the corporate and academic worlds. Her most recent position as Global Head of Graduate Recruitment and Program Management for Citigroup followed roles as... View Details
- 30 Sep 2014
- First Look
First Look: September 30
associated with a product's production heightens consumers' attraction to the firm, which in turn increases purchase interest (Experiments 1-3). In fact, cost transparency has a stronger impact on purchase interest than emphasizing the firm's View Details
Keywords: Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
hope. So last December, speaking in a crowded, harshly lit room typical of government offices the world over, Cognetti put herself forward as one of 10 candidates to vie for a seat on the Scranton School Board. As part of her personal... View Details
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
Inside Out
multiply it by 0.9. That’s your indoor age. If we are lucky enough to live to 80, most of us will have spent 72 years inside! We spend nearly all of our time indoors—so much so that Velux, a Danish company that specializes in skylights, cleverly View Details
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 01 Oct 1996
- News
Leading In a New Era
as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details
Keywords: Nancy O. Perry
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
- 14 Jan 2014
- First Look
First Look: January 14
about and acknowledging his own contributions to organizational underperformance or other work problems is critical to getting employees to improve and generating positive business results. He notes his approach reduced his employees' defensiveness and says it is... View Details
Keywords: Sean Silverthorne
- 01 Apr 1997
- News
Facing the Music
very well-crafted campaign to portray the music in a certain way." Part of the process involves educating the label's entire staff about the artist. "You have to get everybody really excited and proud to represent this person or group,"... View Details
Keywords: Marguerite Rigoglioso
- Career Coach
Phil Wong
Phil (Caltech ‘05, HBS ‘10) is currently the CFO and co-founder of Sevi Health, a healthcare startup on a mission to simplify primary care in the US. His role at Sevi focuses on acquiring clinics, integrating housing and healthcare for seniors living in senior... View Details
Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. Hillary brings over 10 years of... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- Career Coach
Meredith Hamilton
Meredith [she/her] has served as a mentor and coach to innumerable mid-career staff as well as several CEOs in the social sector. She is committed to creating a safe space for students and alumni to explore questions of professional identity and career progression... View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
also show how these same principles and tactics can be applied in everyday life, whether you are making corporate deals, negotiating job offers, resolving business disputes, tackling obstacles in personal relationships, or even... View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology underlying people's proclivity to... View Details
Keywords: Sean Silverthorne
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
going to be living a 100-year life. So I wanted a framework that helped you understand both from a personal standpoint. But then, I began to think about this from a business standpoint: we need a multi-stage definition around life. DM:... View Details