Publications

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his brands were thriving as he had wished. Equally central to the... View Details

Keywords: Dina Gerdeman

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media in different ways. First, many brands made it their View Details

Keywords: by Dina Gerdeman; Advertising

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

pressures. Reframing The Mission The most aggressive form of growth, developing entirely new products for markets you don't yet serve, requires both the longest time horizon and the biggest leap of faith. During George's tenure in the... View Details

Keywords: by Paul Michelman

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era of instant global communications and social media, it is... View Details

Keywords: by James Heskett

10 Jan 2007
HBS Case

The Challenge of Managing National Security

urgent action, it enjoyed the luxury of time, relatively speaking, to find its new identity. By contrast, the intelligence community's national-security imperative puts great pressure on it to change immediately. Consider the challenge facing the FBI, for example. The... View Details

Keywords: by Garry Emmons; Service

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Kanter, 2009; Porter & Kramer, 2011). Particularly striking is the marked growth of social enterprises, which adopt a social mission as their principal objective but sustain themselves through commercial activities (Battilana and Lee,... View Details

Keywords: Carmen Nobel

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

involves work in our educational program and in our research. The mission of the Harvard Business School is to educate leaders who make a difference in the world, and who make the world a better place. I believe we have a responsibility... View Details

Keywords: by Kim B. Clark

06 May 2008
First Look

First Look: May 6, 2008

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708491 Microsoft's Unlimited Potential Harvard Business School Case 508-072 In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to... View Details

Keywords: Martha Lagace

15 Nov 2006
Keynote Speech

Profit in Purpose: Can Corporations Make the Connection?" Panelist. "Leading in the Age of Ambiguity

By: Lynn Paine

Keywords: For-Profit Firms; Mission and Purpose

January 2009 (Revised May 2009)
Case

College Summit: Rethinking the Relationship Between Growth and Impact

By: Stacey M. Childress and Geoff Eckman Marietta

College Summit, a nonprofit organization "committed to the day when every student who can make it in college makes it to college," was faced with an important strategic decision. After growing rapidly at more than 30% a year for the last several years, founder and CEO,... View Details

Keywords: Secondary Education; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Nonprofit Organizations; Education Industry

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

cost-controlled. This mission also requires resources. Development of faculty and curricular material such as case studies is very expensive." The conference is envisioned as the first of a series. Future events will monitor the... View Details

Keywords: by Paul Guttry; Health; Education

23 Sep 2014
First Look

First Look: September 23

Publications September 2014 Research in Organizational Behavior The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations By: Ebrahim, Alnoor, Julie Battilana, and Johanna Mair Abstract—We... View Details

Keywords: Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

in the HBS community of the true meaning of the School’s mission to educate leaders who make a difference in the world. Stevenson: There’s no avoiding the negative press that business people get daily, sometimes deservedly, which often... View Details

Keywords: by Dina Gerdeman; Green Technology

June 2023 (Revised June 2023)
Case

Albert Einstein: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details

Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence

December 2019
Supplement

Mãe Terra and Unilever (B)

By: Lynn S. Paine, Ruth Costas and Mariana Cal

Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original... View Details

Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

March 2011
Case

Grand Circle Travel: Where Risk Comes with the Territory

By: Herman B. Leonard

A worldwide travel company is intrinsically exposed to risks of natural and man-made disasters. How do you organize a business for success when it must on a nearly daily basis cope with hazards ranging from minor mishaps to large-scale catastrophes? Alan and Harriet... View Details

Keywords: Crisis Management; Risk and Uncertainty; Safety; Transportation; Organizational Design; Decision Choices and Conditions; Organizational Structure; Mission and Purpose; Competitive Advantage; Travel Industry

2013
Conference Presentation

Searching for Sustainability: Identity and Structure in Rapidly Developing Industries

By: Luciana Silvestri

Keywords: Identity; Mission and Purpose; Organizational Structure