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Show Results For
-
All HBS Web
(18,491)
- People (25)
- News (3,321)
- Research (12,328)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,276)
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- June 2007 (Revised February 2008)
- Teaching Note
PSI: Social Marketing Clean Water (TN)
By: V. Kasturi Rangan and Marie Bell
Keywords:
Social Marketing
- 2004
- Article
Marketing to Benshouhou (Marketing and Dialectics)
By: Hirotaka Takeuchi
Keywords:
Marketing
- June 1993
- Article
Marketing in der Organization der Zukunft
By: D. Q. Mills
Keywords:
Marketing
Mills, D. Q. "Marketing in der Organization der Zukunft." Absatzwirtschaft (June 1993).
- Article
Repugnance as a Constraint on Markets
By: A. E. Roth
Keywords:
Markets
Roth, A. E. "Repugnance as a Constraint on Markets." Journal of Economic Perspectives 21, no. 3 (Summer 2007): 37–58.
- Article
The Strategic Role of International Marketing
By: M. E. Porter
Porter, M. E. "The Strategic Role of International Marketing." Journal of Consumer Marketing 3, no. 2 (Spring 1986).
- November 1998 (Revised October 2003)
- Case
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing.
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Dolan, Robert J. "Mike Winsor: A Career in Marketing." Harvard Business School Case 599-065, November 1998. (Revised October 2003.)
- March 2010
- Class Lecture
New Media and Digital Marketing (FSS)
By: Sunil Gupta
Gupta, Sunil. "New Media and Digital Marketing (FSS)." Harvard Business School Class Lecture 510-717, March 2010.
- May 2001
- Article
Bringing the Market Inside the Firm?
By: George P. Baker, Robert Gibbons and Kevin J. Murphy
Baker, George P., Robert Gibbons, and Kevin J. Murphy. "Bringing the Market Inside the Firm?" American Economic Review 91, no. 2 (May 2001).
- December 1998
- Article
Evolution of European Equity Market Issuance
By: Dante Roscini
Roscini, Dante. "Evolution of European Equity Market Issuance." Privatisation International (December 1998).
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require...
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- September 2012 (Revised June 2017)
- Technical Note
Private Equity Valuation in Emerging Markets
By: Paul A. Gompers, Victoria Ivashina and Timothy Dore
This note provides an opportunity to understand how private equity investors need to adapt to emerging markets.
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Gompers, Paul A., Victoria Ivashina, and Timothy Dore. "Private Equity Valuation in Emerging Markets." Harvard Business School Technical Note 213-043, September 2012. (Revised June 2017.)
- November 1993
- Article
Marketing Science in a Changing Environment
By: A. J. Silk
Silk, A. J. "Marketing Science in a Changing Environment." Journal of Marketing Research (JMR) 30 (November 1993): 401–404.
- 2008
- Working Paper
Performance and Control across Multiple Markets
By: Tatiana Sandino, Dennis Campbell and Shelby Yu
Chain organizations typically operate units across different types of markets, with significantly diverging customer bases. Such market-type dispersion potentially influences performance through two channels: it makes performance a noisier indicator of store manager...
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Keywords:
Governance Controls;
Organizational Design;
Markets;
Franchise Ownership;
Performance;
Retail Industry
Sandino, Tatiana, Dennis Campbell, and Shelby Yu. "Performance and Control across Multiple Markets." American Accounting Association Financial Accounting and Reporting Section Paper, January 2008.
- January 2012 (Revised April 2012)
- Case
Intel: Exploring Market Opportunities in Water
By: Robert G. Eccles, Amy C. Edmondson, George Serafeim and Sarah E. Farrell
Eccles, Robert G., Amy C. Edmondson, George Serafeim, and Sarah E. Farrell. "Intel: Exploring Market Opportunities in Water." Harvard Business School Case 412-100, January 2012. (Revised April 2012.)
- September 2016
- Article
Whitened Résumés: Race and Self-Presentation in the Labor Market
By: Sonia K. Kang, K. A. DeCelles, András Tilcsik and Sora Jun
Using interviews, a laboratory experiment, and a résumé audit study, we examine racial minorities’ attempts to avoid anticipated discrimination in labor markets by concealing or downplaying racial cues in job applications, a practice known as "résumé whitening."...
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Kang, Sonia K., K. A. DeCelles, András Tilcsik, and Sora Jun. "Whitened Résumés: Race and Self-Presentation in the Labor Market." Administrative Science Quarterly 61, no. 3 (September 2016): 469–502.