Publications

1992
Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons

Keywords: Entertainment; Policy; Media and Broadcasting Industry

January 2011
Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

01 Sep 2003
News

Jonathan Mariner

baseball’s future is fan-friendly. Mariner is part of a Commissioner’s task force charged with studying “how the next generation wants to be entertained and informed about the game.” With fans already taking advantage of Internet feeds to... View Details

Keywords: Deborah Blagg; Arts, Entertainment; Arts, Entertainment

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

February 2024
Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details

Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age

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February 2010 (Revised June 2014)
Supplement

CityCenter (D): Financial Crisis, Grand Opening, and a New Paradigm

By: John D. Macomber and Griffin James

"CityCenter (D)" follows the (A), (B), and (C) cases with subsequent chronological events through CityCenter's grand opening in December 2009 and financial results through March 2010. The case includes a simple valuation exercise intended to explore CEO Jim Murren's... View Details

Keywords: Insolvency and Bankruptcy; Private Equity; Games, Gaming, and Gambling; Decision Choices and Conditions; Entertainment and Recreation Industry; Nevada; New Jersey

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

structured summer project plan for me, and they wondered whether they “needed” an MBA level intern. Not to mention, budgets are tight. With some great advice from Harvard friends and faculty, as well as the incredible HBS Media & View Details

Keywords: Entertainment / Media / Sports

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

October 2015
Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar

BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details

Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry

October 2008 (Revised November 2008)
Case

Miles Davis: Kind of Blue

Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,... View Details

Keywords: Disruptive Innovation; Creativity; Music Entertainment; Music Industry

June 1988
Case

American Repertory Theatre--1988

American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality... View Details

Keywords: Mission and Purpose; Success; Theater Entertainment; Fine Arts Industry; United States

February 2013
Case

YouTube Channels

By: Sunil Gupta and Dharmishta Rood

In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details

Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry

November 1983
Article

Subjective Probability and the Theory of Games: Some Further Comment

By: A. E. Roth and F. Schoumaker

Keywords: Theory; Games, Gaming, and Gambling

June 1975
Article

The Information Revealed in Infinitely Repeated Games of Incomplete Information

By: Elon Kohlberg

Keywords: Games, Gaming, and Gambling; Information

September 1974
Article

Repeated Games of Incomplete Information: The Symmetric Case

By: Elon Kohlberg and Shmuel Zamir

Keywords: Games, Gaming, and Gambling; Information