Publications
Publications
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- All HBS Web
(3,544)
- Faculty Publications (994)
- September–October 1996
- Article
A Strategic Approach to Managing Product Recalls
By: N. Craig Smith, Robert J. Thomas and John A. Quelch
- August 1996 (Revised September 1998)
- Case
TRADE'ex: The Stock Exchange of the Computer Industry - www.tradeex.com
By: John A. Quelch
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
- March 1996 (Revised April 1996)
- Case
Andy Chew at Siemens Nixdorf: Change from the Middle
By: Rosabeth M. Kanter and John F. McGuire
Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details
- January–February 1996
- Article
Brands Versus Private Labels: Fighting to Win
By: John A. Quelch and David Harding
- December 1995
- Case
AT&T USADirect In-Language Service: India
By: John A. Quelch
AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details
- November 1995 (Revised March 2000)
- Case
Jurassic Park
By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
- October 1995
- Case
Singapore TradeNet: Beyond TradeNet to the Intelligent Island
By: Lynda M. Applegate, John L. King and Soon-Siong Neo
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
- October 1995 (Revised October 1996)
- Case
Singapore Unlimited: Building the National Information Infrastructure
By: Lynda M. Applegate, John L. King, Soon-Siong Neo and Carin-Isabel Knoop
Describes the actions taken by the government of Singapore to enable the country to survive and prosper after it achieved independence in the late 1960s. Recognizing that its small size, limited natural resources, but excellent location placed it in a vulnerable... View Details
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
By: John A. Quelch
The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
- 1995
- Book
Global Marketing Management: Cases and Readings
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
- October 1995 (Revised October 1995)
- Case
International Marketing Managers (A): Susana Elespuru
By: John A. Quelch
- 1995
- Working Paper
Managing Marketing by the Customer Equity Criterion
By: Robert C. Blattberg and John Deighton
- September 1995
- Teaching Note
Astra Sports Inc. (A) (TN)
By: John A. Quelch
Teaching Note for (9-595-007). View Details
- June 1995 (Revised October 1996)
- Case
Lexus and the USTR
By: John A. Quelch
Lexus executives and dealers in the United States are debating how to respond to the U.S. Trade Representative's announcement of 100% tariffs on 13 models of Japanese luxury imported cars. View Details
- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus
By: John A. Deighton and Kent Grayson