by Bill George - Publications - Faculty & Research

16 Jun 2003
Research & Ideas

Historical Perspective: Levitt Shaped the Debate

marketing wisdom declared it was the role of the marketer, through careful questioning and study, to understand the wants of the customer. Levitt argued that that approach is limiting—you hit home runs by presenting the customer with... View Details

Keywords: by Sean Silverthorne

03 Mar 2003
What Do You Think?

Are Conditions Right for the Next Accounting Scandal?

auditors and audit committees whose mutual survival depends on each other, overly complicated accounting and tax systems, and the nature of the reporting relationships between internal auditors and those responsible for the integrity of their work. View Details

Keywords: by James Heskett; Accounting; Financial Services

2013
Book

The Art of Negotiation: How to Improvise Agreement in a Chaotic World

By: Michael Wheeler

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger... View Details

Keywords: Negotiation

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13 Dec 2014
News

The openness revolution

10 Apr 2021
News

With Georgia Voting Law, the Business of Business Becomes Politics

13 May 2021
News

The Heart of Business: Leadership Principles for the Next Era of Capitalism

06 Feb 2006
What Do You Think?

Should CEOs of Public Companies Offer Earnings Guidance?

Summing Up Based on some of the most thoughtful comments to any of these columns, one might conclude that acceptable earnings guidance by CEOs should take on new forms. Let's first consider the pros and cons, then some research, then some... View Details

Keywords: by James Heskett; Financial Services

03 Dec 2015
Op-Ed

How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It

Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details

Keywords: by Joseph Lassiter; Energy

04 Apr 2011
Research & Ideas

Attention Medical Shoppers: What Health Care Can Learn from Walmart and Amazon

managed to reduce their hospital visits by 40 percent and their hospital bills by 50 percent. Several hospitals, including Boston's Massachusetts General, are now using... View Details

Keywords: by Carmen Nobel; Health

06 Sep 2017
What Do You Think?

Summing Up: What Are the Limits of CEO Activism?

themselves. Now more than ever, American society needs this kind of exchange of ideas.” Bill added, “All it takes for evil to flourish is for good people to remain silent.” Jesteeleconsult commented, “Looking the other way in times of... View Details

Keywords: by James Heskett

13 Jun 2017
Research & Ideas

Why Global Investments Are Still a Good Bet

Photo by iStock Investors in global equity markets have traditionally hedged their bets, casting their investments far and wide across the world. That way, if the market in one country or region stagnated (think Japan in the 1990s or... View Details

Keywords: by Michael Blanding; Financial Services

14 Nov 2013
News

The mindfulness business

December 2001 (Revised February 2004)
Case

Aviation Security after September 11th: Public or Private?

Was the public or the private sector best positioned to provide security and baggage screening services? The suicide attacks on the World Trade Center and the Pentagon, and the plane crash outside Pittsburgh, marked September 11, 2001, as the date of the most severe... View Details

Keywords: Private Ownership; National Security; Air Transportation; State Ownership; Air Transportation Industry; United States

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26 Apr 2017
News

How Banks Can Compete Against an Army of Fintech Startups

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

There is a moment in the musical Hamilton, right after America wins the Revolutionary War, when British King George III strides on stage and asks cheekily, “What comes next?” This is an urgent question for the United Kingdom as it lurches... View Details

Keywords: by Michael Blanding

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

The risk taken in a politician’s private investment portfolio is a strong indicator of whether that person will cross legal or ethical lines in office. The riskier the portfolio, the more likely the lawmaker will be involved in at least one scandal, according to new... View Details

Keywords: by Roberta Holland

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

improve their trade ‘interoperability...’" Nevertheless, "the US will stay a country with a young and ambitious population benefiting from the flow of immigrants while China is rapidly growing old due to its one-child policy.” View Details