brands - Publications - Faculty & Research

08 Mar 2018
News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education program. Behind every Super Bowl ad is... View Details

Keywords: Margie Kelley

01 Mar 2004
News

Ron Shaich’s Café Society

myself as a quarterback. I try to figure out where the receiver will be before I release the ball. I knew we had a phenomenal opportunity to build a significant brand in Panera Bread, but years of experience also taught me how difficult... View Details

Keywords: Susan Young; Food Services and Drinking Places; Hospitality

01 Sep 2014
News

Afghanistan’s Hope and Light

employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details

Keywords: Julia Hanna

01 Dec 2008
News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

01 Feb 1999
News

New Releases

companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details

Keywords: Nancy O. Perry

01 Sep 2010
News

You’ve Been YouTubed

of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

01 Dec 2011
News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details

Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Dec 2022
News

Case Study: Your Call Is Important to Us

Honeycomb, is designed to be a space where families can capture and curate priceless moments within a private circle. Engagement and retention went through the roof as a result, Lin says, with many parents using the app every day. Half of their sign-ups come from word... View Details

Keywords: Computer Systems Design and Related Services; Professional Services

07 Sep 2021
News

Skydeck Voices: For My Next Act

been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details

01 Dec 2009
News

Robert Goodwin

finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that bring cell phones to Sudan,... View Details

Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Aug 1998
News

Spring Reunions: Milestones and Memories

by CNET (The Computer Network) in 1996 to start E! Online. Six months later, he was chosen to head the venture, now 100 percent owned by E! "E! Online is a fascinating space to work in," he relates. "It's the convergence of the Internet and an existing View Details

Keywords: Eileen K. McCluskey

01 Sep 2003
News

Globalization Revisited

strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

26 May 2016
News

W. James McNerney Jr., MBA 1975

Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details

Keywords: Susan Young; Air Transportation; Transportation

25 Apr 2016
News

Trail Blazer

Vineyard 29. “The brand existed, but there was no winery. We extended the product line from two to nine wines, and built a 30,000-square-foot facility. We now make 10,000 cases for ourselves and 3,000 cases for six other wineries,” he... View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

05 Nov 2013
News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details

Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

01 Dec 2011
News

Faculty Research Online

HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Hospitals; Health, Social Assistance

01 Jun 2004
News

Books

century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details

Keywords: book review; faculty books; Publishing Industries (except Internet); Information

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details