Publications

23 Feb 2016
First Look

a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority... View Details

Keywords: Sean Silverthorne

10 Apr 2014
Research & Ideas

Book Excerpt--‘Accelerate: Building Strategic Agility for a Faster-Moving World’

year 1900 to fully grasp. Our sophisticated modern-day management processes did not exist in or prior to the nineteenth century because they simply weren't needed. After the Civil War in the United States, for example, there were only a... View Details

Keywords: Re: John P. Kotter

Fall 2011
Article

A Brief Postwar History of U.S. Consumer Finance

By: Gunnar Trumbull and Peter Tufano

In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details

Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States

Find at Harvard

24 Mar 2015
First Look

First Look: March 24

March 2015 American Economic Journal: Macroeconomics A Behavioral Model of the Popularity and Regulation of Demandable Liabilities By: Rotemberg, Julio J. Abstract—Overoptimism regarding one's ability to arrive early in a queue is shown... View Details

Keywords: Sean Silverthorne

27 Aug 2008
Research & Ideas

Creating Leaders for Science-Based Businesses

effort. "To maintain a leadership position globally, the United States needs high value-added products and services to be the engine of its economy," says HBS professor emeritus Kent Bowen, organizer of the colloquium. "One... View Details

Keywords: by Garry Emmons; Biotechnology; Health

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

notion underlying permanent employment actually is a good one. It is taken to the extreme in Japan. What we are soon to discover in the United States—if we haven't already discovered it—is that having employees move rapidly from company... View Details

Keywords: by Martha Lagace & Hilah Geer

10 Apr 2012
First Look

First Look: April 10

country unit to adjust to local needs is a critical balancing act. Rule 4: Timing is critical. Retailers would do well to stop planting flags and focus instead on a limited set of opportunities where they can establish operations of... View Details

Keywords: Carmen Nobel

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

between 1998 and 2002. Chile did better in this era of globalization, and boomed supplying copper to China. Chile produced one-tenth of the world’s copper, but once more was badly affected when Chinese and world demand declined in the... View Details

Keywords: by Sean Silverthorne

16 Sep 2013
Research & Ideas

Earnings Calls That Get Lost in Translation

questions. The calls are high stakes — a top executive with a murky message can cause share demand to dry up, or worse, a drop in the stock price, faster than you can say, "Outlook is uncertain." Imagine, then, the challenge for... View Details

Keywords: by Dina Gerdeman

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

21 Dec 2010
First Look

First Look: December 21

the underlying basis for learning. We find that intraorganizational knowledge spill-ins transfer heuristics crafted by one unit under local conditions of reliability and validity to other units, where they are reinterpreted and... View Details

September 2022 (Revised May 2024)
Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere

In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details

Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States

21 Jul 2014
Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

noting that a regional or community bank is their main financing partner. Is There A Credit Gap For Small Businesses? There is disagreement over whether there is indeed a credit gap when it comes to small business. Banks say that there is currently a lack of View Details

Keywords: by Karen Mills; Manufacturing

January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

April 2020
Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details

Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details

Keywords: by Michael Blanding; Advertising

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States