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  • April 2008 (Revised March 2014)
  • Case

Flying J (A)

By: Rohit Deshpande and Lauren Barley
The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details
Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States
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Deshpande, Rohit, and Lauren Barley. "Flying J (A)." Harvard Business School Case 508-074, April 2008. (Revised March 2014.)
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

the outcomes. Teradyne found that by using generic components offered with Windows NT software, it could slash the cost of delivering the product to integrated circuit manufacturers. Despite the significant cost advantages offered by using CMOS and Windows NT,... View Details
Keywords: by Clark Gilbert; Technology
  • 11 Aug 2010
  • Working Paper Summaries

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

Keywords: by Mary J. Benner & Mary Tripsas; Electronics
  • 06 Apr 2020
  • Research & Ideas

Where Do Workers Go When the Robots Arrive?

years that have caused deep manufacturing job losses in the United States: the appearance of robots/automation, and increasing import competition from China. “The appearance of robots caused a sizable reduction in the local population,... View Details
Keywords: by Rachel Layne; Manufacturing
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

United States economy, and how innovation in financial services will reduce the friction and barriers in small-business lending, helping more of them thrive. In our Q&A, Mills, who served as a member of the Obama Cabinet and headed... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • December 2022 (Revised July 2023)
  • Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred
Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States
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Reinhardt, Forest L., José B. Alvarez, and Natalie Kindred. "Applegate Farms." Harvard Business School Case 723-025, December 2022. (Revised July 2023.)
  • June 2017
  • Article

Creating Reciprocal Value Through Operational Transparency

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya
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Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Creating Reciprocal Value Through Operational Transparency." Management Science 63, no. 6 (June 2017): 1673–1695.
  • October 1996 (Revised April 1997)
  • Case

Northco (A)

By: Ananth Raman and Bowon Kim
A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details
Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States
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Raman, Ananth, and Bowon Kim. "Northco (A)." Harvard Business School Case 697-017, October 1996. (Revised April 1997.)
  • 24 Sep 2014
  • Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details
Keywords: by Joseph Lassiter; Energy; Utilities
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • 05 Jun 2013
  • Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
  • February 2024 (Revised February 2024)
  • Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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Ascarza, Eva, and Ta-Wei Huang. "Travelogo: Understanding Customer Journeys." Harvard Business School Teaching Note 524-045, February 2024. (Revised February 2024.)
  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

business. Historically, advertising agencies in the United States and Europe did not simultaneously serve accounts or clients that were competitors—a practice that also limited an agency's growth. The holding company was introduced as a... View Details
Keywords: by Michael Blanding; Advertising
  • Fall 2011
  • Article

A Brief Postwar History of U.S. Consumer Finance

By: Gunnar Trumbull and Peter Tufano
In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
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Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
  • 02 Mar 2016
  • What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

terrorist is moot.” Several addressed the more specific issue of Apple’s dispute with the FBI. The question of what a government can demand in a democracy roughly split respondents down the middle. Taking Apple’s side, ZBV said: “The... View Details
Keywords: by James Heskett; Technology
  • April 2020
  • Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred
This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details
Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada
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Alvarez, José B., and Natalie Kindred. "Luvo (B)." Harvard Business School Supplement 520-101, April 2020.
  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

agency is also feeling growing pains. Its 9,000 employees and $1.95 billion budget are straining to meet the demands of technological and global change. It has lost key senior managers, and low morale is a growing problem. Can the FDA... View Details
Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health
  • 01 Apr 2019
  • What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

the United States, which provides the foundation for much of the world’s monetary policy, is exempt from the gravity-like nature of traditional economics in which, as GOlsen said, “Countries can run deficits until they run out of willing... View Details
Keywords: by James Heskett
  • 15 Oct 2020
  • Other Presentation

Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger

By: Regina E. Herzlinger
The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details
Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States
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Herzlinger, Regina E. "Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger." Bloomberg Television, October 15, 2020.
  • November 2016 (Revised March 2018)
  • Background Note

Note on the Impact of Millennials on the Food System

By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous... View Details
Keywords: Millennials; Consumer Packaged Goods; Food; Age; Consumer Behavior; Agribusiness; Demographics; Values and Beliefs; Consumer Products Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
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Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
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