Publications

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

the outcomes. Teradyne found that by using generic components offered with Windows NT software, it could slash the cost of delivering the product to integrated circuit manufacturers. Despite the significant cost advantages offered by using CMOS and Windows NT,... View Details

Keywords: by Clark Gilbert; Technology

11 Aug 2010
Working Paper Summaries

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

Keywords: by Mary J. Benner & Mary Tripsas; Electronics

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

years that have caused deep manufacturing job losses in the United States: the appearance of robots/automation, and increasing import competition from China. “The appearance of robots caused a sizable reduction in the local population,... View Details

Keywords: by Rachel Layne; Manufacturing

03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

United States economy, and how innovation in financial services will reduce the friction and barriers in small-business lending, helping more of them thrive. In our Q&A, Mills, who served as a member of the Obama Cabinet and headed... View Details

Keywords: by Martha Lagace; Banking; Financial Services

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States

June 2017
Article

Creating Reciprocal Value Through Operational Transparency

By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay

We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details

Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya

Find at Harvard

October 1996 (Revised April 1997)
Case

Northco (A)

By: Ananth Raman and Bowon Kim

A small school-uniform manufacturer wrestles with seasonal demand. The company is saddled with excess inventory when it is bought by a leveraged buyout firm. Students are required to identify ways to analyze and solve the problem. View Details

Keywords: Demand and Consumers; Leveraged Buyouts; Supply Chain Management; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; United States

24 Sep 2014
Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details

Keywords: by Joseph Lassiter; Energy; Utilities

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

business. Historically, advertising agencies in the United States and Europe did not simultaneously serve accounts or clients that were competitors—a practice that also limited an agency's growth. The holding company was introduced as a... View Details

Keywords: by Michael Blanding; Advertising

Fall 2011
Article

A Brief Postwar History of U.S. Consumer Finance

By: Gunnar Trumbull and Peter Tufano

In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details

Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States

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02 Mar 2016
What Do You Think?

Is Apple’s Real Privacy Challenge Technology Innovation Itself?

terrorist is moot.” Several addressed the more specific issue of Apple’s dispute with the FBI. The question of what a government can demand in a democracy roughly split respondents down the middle. Taking Apple’s side, ZBV said: “The... View Details

Keywords: by James Heskett; Technology

April 2020
Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred

This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details

Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada

24 Sep 2007
Research & Ideas

The FDA: What Will the Next 100 Years Bring?

agency is also feeling growing pains. Its 9,000 employees and $1.95 billion budget are straining to meet the demands of technological and global change. It has lost key senior managers, and low morale is a growing problem. Can the FDA... View Details

Keywords: by Sean Silverthorne; Biotechnology; Consumer Products; Food & Beverage; Health

01 Apr 2019
What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

the United States, which provides the foundation for much of the world’s monetary policy, is exempt from the gravity-like nature of traditional economics in which, as GOlsen said, “Countries can run deficits until they run out of willing... View Details

Keywords: by James Heskett

15 Oct 2020
Other Presentation

Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger

By: Regina E. Herzlinger

The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details

Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States