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Show Results For
- All HBS Web
(1,241)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (241)
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
girls reveal insecurities about their looks, showing the harm done by unrealistic standards set by the industry. (Dove is also the subject of a new case by Deighton.) “Authenticity becomes a much more desirable property than exaggeration.” "The story of Dove is one of... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- 01 Sep 2018
- News
3-Minute Briefing: Rob Price (MBA 1997)
I learned classical piano in the traditional way as a kid, but as soon as I could get a synthesizer and play Foreigner and Journey, I escaped. That, for me, reinforces how our method builds on traditional programs. Our philosophy is that... View Details
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
was level, and he took advantage. Eventually he would build Akfen Holding, today one of the biggest infrastructure construction and operations companies. “As an outsider in the previous era, this was a fantastic opportunity,” says Felix... View Details
Keywords: by Sean Silverthorne
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
particularly admire? One is an HBS grad, AG Lafley (MBA 1977), who led such a big turnaround at Procter & Gamble. Pankaj Bhalla and Austin Lally also at P&G, are two others. I loved how much emphasis they put on talent development and View Details
- 01 Dec 2002
- News
Alumni Bookshelf
did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive resource on View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
his while not feeling impoverished or threatened when someone is calling the same product hers." Global Brands Managing the Brand-Product Continuum in Global Markets Dr. Hans-Willi Schroiff and David Arnold argue that global View Details
Keywords: by Working Knowledge editors
- Web
Leading a Family Business - Course Catalog
course you will build those skills, learning from the experiences of those who have successfully navigated the risks and rewards of being a family business leader. Career Focus: The course will be relevant if you plan to: Work for a... View Details
- 01 Dec 2013
- News
Len Schlesinger Returns
Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
regulatory requirements—thus preserving the legal right to keep operating the company. It also can mean preventing damage to the brand. Corporate investment in environmental sustainability can help the brand as well as the bottom line.... View Details
- Web
Digital Transformation - HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Vacuum is commercializing technology developed at Harvard that mimics the ocean's natural process of absorbing C02 using renewable electricity. Click Here to Watch Alumni Track Winner: FleetZeroSteven Henderson, MBA 2016Fleetzero is View Details
- 09 Jan 2020
- Blog Post
Navigating Grey in the Ever-Evolving Tech Community
environment. Someone who has the ability to challenge the status quo and innovate. What part of your role is different from what you imagined it might be? So much! I moved from New York to LA about 11 months ago for this job at Netflix. It was a View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details
Keywords: by James Heskett
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
Knudsen Cowles: building for the future at the family vineyard in Oregon’s Willamette Valley (photo by Hilary Bobel Cronon) When they inherited the family vineyard a decade ago, Page Knudsen Cowles (MBA 1983) and her three brothers knew... View Details
Keywords: Ryan Jones
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to... View Details
Keywords: Sean Silverthorne
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain... View Details
Keywords: Caroline Chauncey
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design (LEED) standard. Nonetheless, USGBC faced... View Details
Keywords: Dina Gerdeman