Publications

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (C)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Advertising Industry; Advertising Industry; Oceania; Europe

October 2013 (Revised October 2017)
Case

Bridges Ventures

By: V. Kasturi Rangan and Sarah Appleby

Bridges Ventures, a UK-based impact investor with double-digit returns on its investments, is reflecting on its social impact and pondering its future course. View Details

Keywords: Impact Investing; United Kingdom; Financial And Social Return; Social Enterprise; Investment Portfolio; Transportation Industry; Transportation Industry; Transportation Industry; United Kingdom

June 2020 (Revised February 2021)
Supplement

Accounting for Leases at American Airlines (B)

By: Jonas Heese, Gerardo Pérez Cavazos and Julia Kelley

This is a supplement to the “Accounting for Leases at American Airlines (A)” case. The (B) case describes American Airlines’ financial results for the first quarter of 2020, as well as the continuing effects of coronavirus on the airline industry. View Details

Keywords: Accounting; Financial Reporting; Financial Statements; Finance; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Leasing; Health Pandemics; Accounting Industry; Accounting Industry; North and Central America; United States

April 2020 (Revised April 2023)
Supplement

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times, and both EBITDA and revenues had grown... View Details

Keywords: Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Aerospace Industry; United States

December 2001 (Revised April 2003)
Case

Delays at Logan Airport

By: V.G. Narayanan and George Batta

Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing are two alternatives being considered. View Details

Keywords: Price; Problems and Challenges; Decision Making; Mathematical Methods; Air Transportation Industry; Air Transportation Industry; Boston

April 1988 (Revised March 1991)
Supplement

Boeing 767: From Concept to Production (B)

By: David A. Garvin

Updates the (A) case to the present day. The issue facing students is whether Boeing's approach to managing new airplane programs must be modified to fit with this new environment. View Details

Keywords: Production; Change Management; Product Development; Product Marketing; Situation or Environment; Air Transportation Industry; Air Transportation Industry

May 1996 (Revised October 2001)
Case

BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System

By: Lynda M. Applegate, H. James Nelson, Ramiro Montealegre and Carin-Isabel Knoop

Describes the negotiations between the City of Denver officials, airlines, consulting companies, and BAE for the construction of a backup baggage system to enable the Denver International Airport (DIA) to open. When DIA finally opens in February 1995, 16 months behind... View Details

Keywords: Performance Effectiveness; Management Practices and Processes; Projects; Negotiation; Outcome or Result; Problems and Challenges; Air Transportation Industry; Air Transportation Industry; Colorado

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

students learn their craft. Like corn, wheat, and civilian aircrafts, cadavers sent abroad can be seen as another U.S. export product, although one dwarfed by these other export categories. The notion of human cadavers as a thriving export View Details

Keywords: by Michel Anteby; Health

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

rules that differ across states and industries that exclude formerly incarcerated individuals from holding jobs. In an interview with Working Knowledge, Blakeman recalls: “I’m a white male, and finding a job was a huge pain point for me.... View Details

Keywords: by Avery Forman; Employment

December 2014 (Revised January 2015)
Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones

The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details

Keywords: Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Central Asia; Middle East

November 20, 2023
Article

How Ben Minicucci Piloted Alaska Airlines Through the Pandemic

By: Ranjay Gulati

Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Air Transportation Industry

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September 2020
Teaching Note

TransDigm in 2017: The Beginning of the End or the End of the Beginning?

By: Benjamin C. Esty and Daniel Fisher

Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1976 (Revised April 1983)
Case

Federal Express (A)

Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details

Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States

October 1989 (Revised May 1998)
Teaching Note

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note

By: David B. Yoffie

Teaching Note for (9-391-106) and (9-390-001). View Details

Keywords: Air Transportation Industry; Air Transportation Industry

2023
Working Paper

Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

By: Gunther Glenk, Philip Holler and Stefan Reichelstein

Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details

Keywords: Clean Tech; Decarbonization; Carbon Emissions; Learning By Doing; Environment; Energy; Environmental Management; Sustainable Cities; Price; Energy Industry; Energy Industry; Energy Industry; Energy Industry; Energy Industry; Europe; North America; South America; Africa; Asia