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  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives... View Details
Keywords: Peter K. Jacobs
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

"greed and corruption helped create the crisis, ... simple human frailty played a vital role." They suggest providing incentives to make financial products easier, not more difficult, to understand. This would involve, among... View Details
Keywords: by Jim Heskett
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • September 2019 (Revised May 2021)
  • Case

pymetrics: International Expansion

By: John R. Wells and Benjamin Weinstock
In August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including... View Details
Keywords: BrainTech; Psychodynamics; Psychology; Hiring Of Employees; Hiring; Strategic Evolution; Strategy And Execution; Startup; Start-up; Startups; Start-ups; Entrepreneur; Bias; Rapid Growth Stage; Recruitment; Selection and Staffing; Strategy; Business Startups; Employment; Growth and Development Strategy; Global Strategy
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  • 01 Jun 1997
  • News

Blockbuster Deals

Michael Jensen, a finance expert, how what is happening today compares to what transpired in the 1980s. A decade ago, Jensen explains, M&As; were often associated with downsizing and what he describes as "the freeing of equity trapped in... View Details
Keywords: Garry Emmons and Nancy O. Perry
  • September 2014 (Revised April 2016)
  • Case

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar... View Details
Keywords: Marketing; Innovation; Product Adoption; Technological Innovation; Technology Adoption; Energy Conservation; Product Launch; Consumer Products Industry; North Carolina
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  • 13 Aug 2024
  • Op-Ed

Can AI Save Physicians from Burnout?

documentation, litigation defense, and regulatory compliance. These excessive documentation requirements also strain the patient-physician relationship, reducing the time patients spend with their doctors... View Details
Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

and step up to make the kind of dramatic change we need to have in our society. Neeley: You think this time is different? Frazier: I'm not sure. I hope it's different. I'll tell you a quick little story. I... View Details
Keywords: by Staff; Pharmaceutical
  • 07 Oct 2013
  • Research & Ideas

The Case for Combating Climate Change with Nuclear Power and Fracking

If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • August 1974 (Revised November 1974)
  • Case

Reynolds Construction Company

By: Paul W. Marshall
Deals with the use of critical path method for the construction of remote control building, which is part of a water purification system. Discusses the necessity of determining the shortest possible time in which a job could be done without spending more money. Case... View Details
Keywords: Buildings and Facilities; Construction; Cost Management; Time Management; Wastes and Waste Processing; System; Construction Industry
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  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

services firm, comprising over 1,000 applications and over 3,000 dependencies between them. Our methods allow us to disentangle the effects of different types and levels of coupling. Our analysis reveals... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2013
  • Research & Ideas

Big Deal: Reflections on the Megamerger of American and US Airways

help companies with fundamentally viable businesses become financially stronger and more competitive. The Bankruptcy Code achieves this by giving companies a "safe harbor" while they restructure their liabilities, buying View Details
Keywords: Re: Rosabeth M. Kanter & Stuart C. Gilson; Air Transportation
  • 20 Dec 2017
  • Blog Post

Meet Annie & Piper: A Student and Dog's Life at HBS

figured out how to get treats off of counters. She’s definitely good at manipulating me to get what she wants.  How did you balance being a student and pet owner?In many ways, it's easier than normal working life. At HBS, I had more View Details
  • 21 Oct 2002
  • Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

program identifies our very best customers. And our very best customers often fly one or two times a week. Now, you're not in that category of frequent flyers, but because you're talking with the top... View Details
Keywords: by W. Earl Sasser
  • April 1981 (Revised January 1987)
  • Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Keywords: Cost Management; Product Marketing; Air Transportation Industry
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  • 09 Jan 2014
  • News

Tapping into Opportunity

says Shenkar. Her awareness of how precious and limited water can be began while growing up in Israel. The Middle East has prospered for millennia by making the most out of what relatively little water there is in the region. Since the... View Details
Keywords: Constantine von Hoffman; Business and Environment Initiative; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
  • 13 Mar 2025
  • Blog Post

Launching leaders: HBS's new initiative fuels first-generation and low-income student success

addressing barriers for students from lower socioeconomic backgrounds have included the creation of the First-Generation Students Club, financial wellness programming, and scholarships covering the total View Details
  • January 1990 (Revised March 1991)
  • Case

American Red Cross Blood Services: Northeast Region

By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; North and Central America
Related
  • 16 Jul 2024
  • Blog Post

Driving Positive Impact on Community and Climate with Ben Schutzman (MBA 2016)

to supporting municipalities through the life of their assets and relationship with Highland. It’s a complex job, but immensely rewarding job to balance the cost control at the... View Details
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

AvigatorPhotographer Are Free Trade Notions Repeatedly Victim to Short-Term Thinking? Free trade and free markets are concepts to which many of us, given our training in economics, aspire. But they inevitably fall victim to the varied... View Details
Keywords: by James Heskett