Testing Strategy - Publications - Faculty & Research

07 Nov 2024
Blog Post

Meet the Aerospace & Defense Club

propulsion engineer leading rocket engine testing to support their lunar lander program. Ben Buchheim-Jurisson: bbuchheimjurisson@mba2025.hbs.edu Ben is a JD/MBA candidate with interests in defense tech, space, and industrials. Prior to... View Details

Keywords: All Industries

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

10 Oct 2007
Research & Ideas

“Blank” Inside: Branding Ingredients

with the first test flight not even scheduled until May 2008. In addition to being built from composite materials rather than aluminum and, therefore, more fuel efficient, the plane's design includes many in-cabin innovations—including... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

17 Jun 2020
News

Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines

yes.” Pasricha, who thinks, writes, and speaks about intentional living, gave the 80 attendees a set of simple coping strategies to remain positive, find rest, and let go of the idea of rushing back to whatever life was before everything... View Details

Keywords: Margie Kelley

Profile

Chris Wilson-Byrne

the course cases and in his relationships with section mates, is how the way one presents an idea can be as important as the idea itself. "In order to make things work," he says, "you have to consciously come up with a View Details

06 Jun 2023
Blog Post

Van den Ende Rozen: Greenhouse Rose Production

2.5 weeks). Count the petals, are there really 60? Image source: The authors. Five years ago, the brothers started to test the optimal intensity and spectrum of LED lighting on rose cultivation in an experimental site, recognizing that... View Details

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

01 Mar 2017
News

Case Study: Moment in the Sun

someone. On the other hand, a strategy that calls for broad but shallow market penetration is likely to produce an inconsequential valuation. If the intention is to hold the company for a long time, and the tolerance for risk is high,... View Details

Keywords: Dan Morrell

01 Dec 2017
News

Enhancing Students’ Cultural Intelligence

Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details

28 Jun 2016
First Look

June 28, 2016

have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details

Keywords: Sean Silverthorne

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

a microentrepreneur borrows from a microfinance institution, such as ACCION International or Grameen Bank, to pay for a testing kit and eyeglass supplies. The entrepreneur, who also undergoes a one-week training session, will then be able... View Details

Keywords: eyeglasses

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

Citation

Educators

Purchase

29 Jun 2016
Blog Post

Emerging Into Singapore

Zalora in South East Asia to Dafiti in South America. I have been given the opportunity to interact with different departments, ask questions, and be involved in thought processes. I am currently working on an investigation to test the... View Details

Keywords: Technology; Consumer Products / Retail

10 Jun 2008
First Look

First Look: June 10, 2008

Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004,... View Details

Keywords: Martha Lagace

30 May 2018
What Do You Think?

Should Intellectual Property be Protected in International Trade?

rules need enforcement.” The current Chinese-US trade negotiation provides a real-life test of these ideas. For example, there have been discussions about China phasing out ownership requirements over time that could reduce the amount of... View Details

Keywords: by James Heskett; Technology

03 Aug 2010
First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details

Keywords: Martha Lagace

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

line.” Bernstein believes the key to breaking that cycle may lie in research partnerships that help organizations conduct more field experiments. Just as many companies test out new products with “a/b” testing, they might also take an... View Details

Keywords: by Carmen Nobel

10 Aug 2020
Blog Post

HBS Summer Fellows Focus on Racial Equity and Justice

summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s brand View Details

20 Dec 2022
Blog Post

7 Resolutions for Recruiting in the New Year

to assess where your recruiters’ time is best spent.7. Resolve to Make the ConnectionOne “trend” in recruiting has stood the test of time, and that is personal connections. If your recruiting strategy hasn’t... View Details