Television - Publications - Faculty & Research

01 Dec 2008
News

A Force for Good

the eighth grade, and played football. Another classmate, Rich Eustis, later became an Emmy-winning television writer; Eustis confessed to TV Guide that he based the character of Eric Mardian — the leather-jacketed genius in the ABC... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

06 Mar 2012
First Look

First Look: March 6

optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details

Keywords: Sean Silverthorne

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how... View Details

Keywords: Sean Silverthorne

12 Dec 2018
News

Lesson Plan

parents are all engaged in debating both sides of the issue. What would be the fairest solution? Or in Yokohama, Japan. In March 2003, a 22-year-old teaching English at a local junior high school is watching television with other staff... View Details

Keywords: Julia Hanna; photographed by Chris Sorensen

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

COVID-19 across eight countries over a six-week period. “The HBS community came together to mobilize civic society,” says Ghose of the endeavor, which reached 170 cities in India, Pakistan, Sri Lanka, and beyond. “Avinash Pandey (AMP 193) gave wings to the mission by... View Details

Publications