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- All HBS Web
(1,509)
- People (3)
- News (235)
- Research (1,011)
- Events (9)
- Multimedia (4)
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- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
backing, the thing is never going to happen." In choosing a target market for Aurora, the team was guided by d'Arbeloff's financial expectations for the new division; Aurora's initial revenue... View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target... View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
tactic to encourage that diversity would be a revenue-sharing program that partitions content into different categories, with different benchmarks for success. "If your target audience is scientists, I'm not going to compare the... View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
phenomenon benefits producers and consumers alike. But a recent Harvard Business Review article by consultants Mark Gottfredson and Keith Aspinall questions whether there are benefits for producers, particularly those producing increasingly varied products View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
those responses were not able to predict sales," Karmarker's note states, illustrating the marketing value of subconscious cerebral data. Neuromarketing can provide important but complex data to companies that View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor Douglas Holt terms identity... View Details
Keywords: by Martha Lagace
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
valuations and growth options. A key to meeting growth potential is eliminating the gulf between big-picture strategy and day-to-day field execution. It's often the most difficult part of implementation because you're dealing with a combination of core factors in... View Details
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
market focus is needed to begin the process in order to know what technological attributes to target in the development, and how to resolve the many trade-offs that arise in the course of development, e.g.... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the... View Details
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These malls are targeting the... View Details
- 20 Aug 2012
- Research & Ideas
The Acquirers
companies would bid more for an acquisition target than would undervalued acquirers—and that overvalued targets would be more willing to accept takeover offers, leading to waves of M&A activity during a... View Details
- 09 Aug 2004
- Research & Ideas
A Diagnostic for Disruptive Innovation
revisit another. But the goal remains the same: Find the option that can set your company on the path to disruptive growth. Customer Diagnostic This diagnostic assesses customers in order to identify "disruptable" market... View Details
- 28 Jul 2015
- First Look
First Look: July 28, 2015
by the interaction of partner firms that does not necessarily accrue to any of them. The extent of "ambivalent value" is unclear, but its persistence, despite changing structural market features, promises to help sustain... View Details
Keywords: Carmen Nobel
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 26 Aug 2014
- First Look
First Look: August 26
Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We provide theoretical and empirical evidence on the evolution and impact of non-practicing entities (NPEs) in the intellectual property... View Details
Keywords: Sean Silverthorne