Publications

24 May 2018
Blog Post

Win/Win Board Assignments: Expert Advice from Board Recruiter Julie Norris

For many successful business people, retirement (or the advanced stages of their careers) is not a time to abandon old interests, but an opportunity to create new successes on the foundations of previous... View Details

November 2002 (Revised January 2004)
Case

Martha McCaskey

By: Joshua D. Margolis and Bart J. van Dissel

Martha McCaskey, a project leader at a consulting firm, is asked to complete a project at a crucial point in her career. Successful completion of the project would gain McCaskey a promotion and a significant raise. McCaskey, however, cannot see a way to complete the... View Details

Keywords: Ethics; Values and Beliefs; Personal Development and Career; Decision Making; Problems and Challenges; Consulting Industry

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

Keywords: health care; nonprofit industry; professional services; consulting

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

February 1993 (Revised June 1993)
Case

Bidwell Training Center, Inc. and Manchester Craftsmen's Guild: Preparation in Pittsburgh

By: James L. Heskett and Roger H. Hallowell

Bill Strickland, executive director of both Bidwell Training Center and Manchester Craftsmen's Guild, has built a highly successful training organization to enable underprivileged minorities in Pittsburgh to escape the cycle of poverty. His success has led to questions... View Details

Keywords: Training; Non-Governmental Organizations; Leadership; Society; Competency and Skills; Pittsburgh

Find at Harvard

03 Jan 2016
News

Amy Cuddy’s ‘Presence’ and Shonda Rhimes’s ‘Year of Yes’

June 1987
Supplement

B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video

By: David B. Yoffie

B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details

Keywords: Profit; Management Succession; Corporate Strategy

April 1999 (Revised February 2001)
Case

Davis Boatworks

By: Howard H. Stevenson, Michael J. Roberts and Matthew C. Lieb

A successful entrepreneur is considering his need for growth financing and his desire to achieve some personal liquidity. He has arguably the most successful sportfishing boat made, but sees the need both to grow further and to reduce his personal exposure to a... View Details

Keywords: Growth Management; Business Growth and Maturation; Personal Finance; Entrepreneurship; Manufacturing Industry

05 Jul 2023
Cold Call Podcast

How Unilever Is Preparing for the Future of Work

Keywords: Re: William R. Kerr; Retail; Consumer Products

December 2003 (Revised April 2005)
Case

Camilla Denison (A)

By: H. Kent Bowen, Bryce LaPierre and Virginia Fuller

Follows a successful manager as she takes on challenging assignments to lead manufacturing and development organizations. Details many experiences that influenced her character and attitudes from her youth to her graduate education and first jobs. Students discover the... View Details

Keywords: Personal Development and Career; Success; Management Skills; Experience and Expertise

Find at Harvard

15 Nov 2022
Cold Call Podcast

Planning the Future for Harlem’s Beloved Sylvia’s Restaurant

Keywords: Re: Christina R. Wing; Food & Beverage

October 1997 (Revised June 1998)
Case

Woolworths South Africa

By: David B. Yoffie and Anthony St. George

Woolworths South Africa is one of the most successful retail chains in the country, modeled on Marks and Spencer of the United Kingdom. This case focuses on the sources of Woolworth's competitive advantage within South Africa and the challenges of growth in the wake of... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Growth Management; Global Strategy; Industry Structures; Marketing Strategy; Strategy; Business or Company Management; Retail Industry; South Africa

Find at Harvard

June 2016 (Revised November 2021)
Case

Longchamp

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How much... View Details

Keywords: Brand Management; Luxury Brand; Brand Positioning; Product Strategy; Retailing; Pricing Strategy; Marketing; Brands and Branding; Marketing Strategy; Luxury; Family Business; Price; Strategy; Apparel and Accessories Industry; Retail Industry; Consumer Products Industry; Fashion Industry; France; Europe

March 2022
Case

BTS & ARMY

By: Doug J. Chung and Kay R. Koo

The South Korean K-pop band, BTS, is shattering linguistic boundaries and reshaping the global music industry. BTS became the first band in Billboard history to simultaneously top the Billboard Artist 100, Billboard Hot 100, and Billboard 200; and the sixth act to have... View Details

Keywords: Entertainment; Music Entertainment; Marketing; Brands and Branding; Social and Collaborative Networks; Social Enterprise; Consumer Behavior; Music Industry; Entertainment and Recreation Industry

08 Oct 2015
Blog Post

Why We Recruit: DaVita Healthcare Partners, Inc.

and what roles do you hire for?DaVita has been recruiting at HBS for over 10 years. We focus our recruiting on our Redwoods Leadership Development Program, which consists of a 10-week internship program and a yearlong full-time program. What recruiting tactics have you... View Details

Keywords: Health Care

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry