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- September 2023 (Revised September 2023)
- Supplement
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- September 2023 (Revised May 2025)
- Teaching Note
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
neutral, or even harmful to minting winning ideas. Testing for personality Koning and Hasan detail their findings in the paper Conversations and Idea Generation: Evidence from a Field Experiment, to be published in Research Policy this November. They conducted their... View Details
Keywords: by Michael Blanding
- January 2011 (Revised November 2014)
- Case
Mochi Media
By: Thomas R. Eisenmann and Amit Jain
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details
Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition
Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
- 23 Aug 2016
- First Look
August 23, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting... View Details
Keywords: Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
study seeks to understand the effect of access to sex selection technologies such as ultrasound, and consequently skewed sex ratios, on the marriage market and intrahousehold outcomes of females in India. Existing economic theory and... View Details
Keywords: by Sean Silverthorne
- 30 May 2019
- What Do You Think?
Is There a Distinctive West Coast Style of Management?
of the OR” vs. the “genius of the AND” Only four of the 18 companies in their sample were based on the West Coast. But their point of view would be adopted by many startups in Silicon Valley and the venture capitalists funding them. The... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
angel financing is independent of the level of venture activity and entrepreneur friendliness in the country. However, we find that the development stage and maturity of startups that apply for angel funding (and those that are ultimately... View Details
Keywords: Sean Silverthorne
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details
Keywords: Dina Gerdeman
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most View Details
Keywords: by Susan Young
- March 2021 (Revised February 2025)
- Teaching Note
Afterpay U.S.: The Omnichannel Dilemma
By: Antonio Moreno and Anibha Singh
Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
- 11 Sep 2012
- First Look
First Look: September 11
surprisingly, local governments exercise the greatest control over urban land in cities that adopted market reforms earliest. Slavery's Scientific Management: Accounting for Mastery Author:Caitlin C.Rosenthal Publication:In Slavery's... View Details
Keywords: Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details
Keywords: Carmen Nobel
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
attempts at group creativity in companies ranging from startups to Hewlett-Packard and Intel, is their recipe for firing up and stoking the creative process. Promoting differences of opinion, setting aside an incubation period, and... View Details
Keywords: by Laurie Joan Aron
- 25 Apr 2017
- First Look
First Look at New Research, April 25
2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details
Keywords: Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We develop a methodology for separating these two effects. We implement the methodology in a field experiment in Zambia using... View Details
Keywords: Martha Lagace
- Winter 2009
- Article
Is Private Equity Out of Control in Latin America?: The Impact of Structures on Private Equity Transactions in Latin America 1988-2007
By: Roberto Charvel
This article explores the private equity industries in 25 Latin American countries from 1988 to 2007. View Details
Keywords: Latin America; Entrepreneurial Finance; Business Startups; Business Cycles; Development Economics; Economic Systems; Corporate Entrepreneurship; Assets; Capital Markets; Venture Capital; Capital Structure; Private Equity; Latin America; North and Central America
Charvel, Roberto. "Is Private Equity Out of Control in Latin America? The Impact of Structures on Private Equity Transactions in Latin America 1988-2007." Journal of Private Equity 13, no. 1 (Winter 2009): 80–88.
- 01 Feb 2012
- What Do You Think?
Is Support for Small Business Misplaced?
investments in research and development, was emphasized by several respondents. Mark Hopkinson remarked that "most big companies rely for their tech pipeline of new products on the innovation that comes from small business, acquiring companies, products or rights... View Details
Keywords: by James Heskett
- June 2020
- Supplement
Career Karma: Growth in a Time of Global Uncertainty (B)
By: Laura Huang and Elizabeth Jiang
This (B) case expands upon the journey of Career Karma’s three founders by presenting a fictionalized Investor Meeting scenario. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Plan; Business Startups; Education; Training; Entrepreneurship; Corporate Entrepreneurship; Social Entrepreneurship; Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing Strategy; Organizations; Mission and Purpose; Personal Development and Career; Technology Industry; Education Industry; Employment Industry
Huang, Laura, and Elizabeth Jiang. "Career Karma: Growth in a Time of Global Uncertainty (B)." Harvard Business School Supplement 420-125, June 2020.
- February 2021
- Teaching Plan
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge