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  • August 1988 (Revised November 1989)
  • Case

Reebok International Ltd.

By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Sports Industry; Sports Industry; Sports Industry
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Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
  • 10 Feb 2016
  • News

Drone Racing League Launches

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 28 Nov 2018
  • Blog Post

Making the Switch from Finance to Fitness

go to an indoor cycling class with her. I didn’t understand. The bikes didn’t move – why would I do this?  Nevertheless, I went to a class at Flywheel Sports and left feeling better, physically and mentally. While I grew up playing... View Details
Keywords: Entertainment / Media / Sports
  • 01 Sep 2011
  • News

Extraordinary People

on a tour with Boston’s police department. Kraft and his son Josh host an event for the Boys & Girls Clubs of Boston. New England Patriot Patrick Chung joins Kraft at a Science of Sports Fair at Gillette Stadium. In 1994, Robert Kraft... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 2013
  • Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Sports Industry; Sports Industry; Sports Industry; Vancouver; Beijing; London; Brazil; Russia
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Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
  • September 2016 (Revised April 2020)
  • Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe
In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Sports Industry; Sports Industry; Sports Industry; China
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Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
  • 01 Jun 2002
  • News

Start-Up Success

When the HBS student soccer team had to pull out of the National MBA Soccer Tournament two weeks before it was scheduled to begin last February, defending the School's honor fell to a group of HBS alumni booters. Not to worry — the recently formed HBS Alumni Soccer... View Details
  • 29 Oct 2014
  • News

Ex-NFL Union President Foxworth Joining NBA Players Union

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Mar 2007
  • News

The Winning Season

of the great aspects of this sport is its element of uncertainty,” says DeWitt. “A losing team still wins about 40 percent of the games it plays, while a winning team wins around 60 percent. That means the team with the worst record can... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Mar 2023
  • News

Action Plan: Casting Call

in our 90s understand, a few aches and pains are a small price to pay for being with family and friends,” he observes. And no doubt the ongoing challenge of fly-fishing keeps him young: “It’s the best sport of all,” Berkley asserts,... View Details
Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing
  • September 2020
  • Case

Wladimir Klitschko: F.A.C.E. Your Challenges

By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop
In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had... View Details
Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Sports Industry; Sports Industry; Ukraine; Germany
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Groysberg, Boris, Michael Norris, and Carin-Isabel Knoop. "Wladimir Klitschko: F.A.C.E. Your Challenges." Harvard Business School Case 421-032, September 2020.
  • 01 Oct 1999
  • News

You goal, girl

With interest in women's sports and professional leagues soaring, Amy Love (MBA '93) decided it was high time for a publication that would cover the new scene in a serious manner. Instead of simply transposing traditional women's magazine... View Details
  • February 2021 (Revised October 2024)
  • Case

Muhammad Ali: Changing The World

By: Robert Simons and Max Saffer
This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role... View Details
Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Power and Influence; Personal Development and Career; Sports Industry
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Simons, Robert, and Max Saffer. "Muhammad Ali: Changing The World." Harvard Business School Case 121-053, February 2021. (Revised October 2024.)
  • 01 Dec 2005
  • News

Style Check

Benetton Brain Trust: After learning at the knee of his father, Luciano, Alessandro is taking the family business forward. Working for his family’s company, whose colorful sportswear and controversial advertising made it a brand of international renown, Alessandro... View Details
Keywords: Formula 1; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • 01 Mar 2005
  • News

In the Blood

Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel from Boston’s Logan Airport —... View Details
Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Agriculture; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 25 Aug 2022
  • News

Elevator Pitch: Wagr

Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
Keywords: entrepreneurship; gambling; social media
  • 11 Jan 2018
  • News

Chrissie Gorman: Making A Difference

  • 27 Jul 2022
  • News

High Flyer

View this post on Instagram A post shared by @HBSAlumni (@hbsalumni) When they’re not helping to make a difference in the world, HBS alumni find numerous ways to unwind. These pursuits can include reading, playing golf, sailing, running, and a number of other... View Details
  • March 1987 (Revised July 1996)
  • Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy
Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details
Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas
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Merchant, Kenneth A., Krishna G. Palepu, and Joseph P. Mulloy. "Kansas City Zephyrs Baseball Club, Inc." Harvard Business School Case 187-088, March 1987. (Revised July 1996.)
  • 01 Sep 2013
  • News

The First Scrum

experiences proved symbiotic. As the School's only extramural, competitive sports team, the HBS Rugby Football Club resonated with players and a growing number of fans, if not the administration. In the five decades since, some 1,500 men... View Details
Keywords: rugby; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
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